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Reporting on
Higher Ed
Jeffrey R. Young
2014 Nieman Fellow
Senior Editor, The Chronicle of Higher Education
Why It’s the Best Time
to Cover College
 Some of the biggest issues facing the country
are bound up in higher education.
College Cost
Increasing Scrutiny
Technological Change
National Outlets Expanding
Education Coverage
National Outlets Expanding
Education Coverage
National Outlets Expanding
Education Coverage
Why ‘Shared Governance’ Is
Your Friend
But…
Data You Should Know About
Where To Look For Stories
A Social-Media Fishbowl
Original Vision of MOOCs
 "High-quality
education will move
from being
something that is a
privilege of the few
to being a basic
human right.”
Daphne Koller, co-
founder of
Coursera, 2012.
Auto- or Peer-
Graded Homework
Free (Large
Student Groups)
Short Video
Lectures
What’s a MOOC again?
The Web’s A.I. Moment
The Web’s A.I. Moment
The MOOC Premise…
IF the new power of this
Smart Web is to mix the
wisdom of the crowd with
the ability to deliver
targeted information.
THEN education could
be the killer app.
Professor Everybody
Made $218,935 in a
year teaching online.
Jake’s Tips - @eCN_Jake
* As a student journalist, you are still a real
journalist. But also remember that not everyone
you deal with will think this way. Some will be
incredibly dismissive. You're going to have to
work harder than many journalists with
professional publications to prove yourself.
Jake’s Tips - @eCN_Jake
* Get the name of the dog. This is an old cliche at
this point and you may have heard it before, but
it just means to really take in details and make
note of them, even if they don't end up in the
story.
Angela’s tips - @chengela
 Get on as many listservs as possible - student
government listservs are a must, and various
high-profile club ones are worth it -- I've gotten a
lot of my best story ideas (both news and
features) from these. Oftentimes, people will
forget these listservs are public, which can be
useful.
Angela’s tips - @chengela
 Join the "Class of 20XX" Facebook groups, even
though they're annoying. Follow r/yourschool
because a lot of stuff comes from there, and
search for mentions on Twitter. If you/your
section doesn't already, set Google alerts for
things related to coverage ("ucsd" "UC San
Diego" "higher ed").
Angela’s tips - @chengela
 Read through your paper's archives -- it gives a
good idea of important continuing issues, past
coverage, context, etc. Especially important
because college newsroom turnover=poor
institutional memory, and you probably don't
have prior knowledge on a beat.
Angela’s tips - @chengela
 Use more professors as background resources.
I didn't do this enough and tended only to
quote professors if they were directly involved in
the story, but asking a professor to comment on
his research that might be relevant to the story
makes the story more legitimate, builds
relationships with professors, and is also what
people do professionally anyway.
Ben’s Tips - @benbwieder
* Dress the part -- College administrators are
already inclined to not take you
seriously, wearing jeans or flip-flops to a board
meeting only hurts your case.
Ben’s Tips - @benbwieder
 Hit up the faculty -- Faculty senate meetings are
typically undercovered, but are a great way to
get the scoop on what's really going on at your
college.
Ben’s Tips - @benbwieder
* Documents are your friend -- Page through
budgets and proposals to come up with story
ideas and challenge administrators.
Ben’s Tips - @benbwieder
* Don't be put off by a records request, and be
willing to fight for it (Assuming you're at a public
institution)
Dean’s Tip - @daesayingstuff
 Avidly read literature. Journalism classes are
centered on rigid writing, reading and analysis
skills, and it's important for us, as young student
journalists, to continue thinking about words and
sentences in new, exciting, abstract ways.

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Reporting on Higher Education

  • 1. Reporting on Higher Ed Jeffrey R. Young 2014 Nieman Fellow Senior Editor, The Chronicle of Higher Education
  • 2. Why It’s the Best Time to Cover College  Some of the biggest issues facing the country are bound up in higher education.
  • 11. Data You Should Know About
  • 12. Where To Look For Stories
  • 14.
  • 15.
  • 16.
  • 17. Original Vision of MOOCs  "High-quality education will move from being something that is a privilege of the few to being a basic human right.” Daphne Koller, co- founder of Coursera, 2012.
  • 18. Auto- or Peer- Graded Homework Free (Large Student Groups) Short Video Lectures What’s a MOOC again?
  • 21.
  • 22. The MOOC Premise… IF the new power of this Smart Web is to mix the wisdom of the crowd with the ability to deliver targeted information. THEN education could be the killer app.
  • 24. Made $218,935 in a year teaching online.
  • 25.
  • 26.
  • 27.
  • 28. Jake’s Tips - @eCN_Jake * As a student journalist, you are still a real journalist. But also remember that not everyone you deal with will think this way. Some will be incredibly dismissive. You're going to have to work harder than many journalists with professional publications to prove yourself.
  • 29. Jake’s Tips - @eCN_Jake * Get the name of the dog. This is an old cliche at this point and you may have heard it before, but it just means to really take in details and make note of them, even if they don't end up in the story.
  • 30. Angela’s tips - @chengela  Get on as many listservs as possible - student government listservs are a must, and various high-profile club ones are worth it -- I've gotten a lot of my best story ideas (both news and features) from these. Oftentimes, people will forget these listservs are public, which can be useful.
  • 31. Angela’s tips - @chengela  Join the "Class of 20XX" Facebook groups, even though they're annoying. Follow r/yourschool because a lot of stuff comes from there, and search for mentions on Twitter. If you/your section doesn't already, set Google alerts for things related to coverage ("ucsd" "UC San Diego" "higher ed").
  • 32. Angela’s tips - @chengela  Read through your paper's archives -- it gives a good idea of important continuing issues, past coverage, context, etc. Especially important because college newsroom turnover=poor institutional memory, and you probably don't have prior knowledge on a beat.
  • 33. Angela’s tips - @chengela  Use more professors as background resources. I didn't do this enough and tended only to quote professors if they were directly involved in the story, but asking a professor to comment on his research that might be relevant to the story makes the story more legitimate, builds relationships with professors, and is also what people do professionally anyway.
  • 34. Ben’s Tips - @benbwieder * Dress the part -- College administrators are already inclined to not take you seriously, wearing jeans or flip-flops to a board meeting only hurts your case.
  • 35. Ben’s Tips - @benbwieder  Hit up the faculty -- Faculty senate meetings are typically undercovered, but are a great way to get the scoop on what's really going on at your college.
  • 36. Ben’s Tips - @benbwieder * Documents are your friend -- Page through budgets and proposals to come up with story ideas and challenge administrators.
  • 37. Ben’s Tips - @benbwieder * Don't be put off by a records request, and be willing to fight for it (Assuming you're at a public institution)
  • 38. Dean’s Tip - @daesayingstuff  Avidly read literature. Journalism classes are centered on rigid writing, reading and analysis skills, and it's important for us, as young student journalists, to continue thinking about words and sentences in new, exciting, abstract ways.

Editor's Notes

  1. http://chronicle.com/article/National-News-Outlets-Expand/145511/
  2. Atlantic starteded channel in Sept 2013NPR says it is starting education vertical this spring
  3. http://chronicle.com/article/Lecture-Fail/130085/
  4. http://chronicle.com/article/Upstart-Free-Course-Provider/133227
  5. 5 amazing things about this picture: 1. Google can understand English. 2. Google can guess what I was about to type. 3. Google knows everything on the Internet concerning what I typed. 4. Google knows what the majority of other users looking for this topic chose to click on. 5. Google knows all kinds of other things about me (like where I live), and can make additional suggestions tied to that information.
  6. Personalized teaching by linking wisdom of crowd with
  7. “What we were able to do is create a custom error message, so that when the 2,001st student submitted the same wrong answer, they get a custom message that says, ‘Consider the order of these two steps. And then once students got that, we found that students were able to much more quickly get over the conceptual error.” – Andrew Ng, CourseraSubmitting the same wrong answer as hundreds of other people? The computer will notice and give you custom feedback.
  8. Personalized teaching by linking wisdom of crowd with
  9. http://chronicle.com/section/Editorial-Internships/158/
  10. An example: I once wrote a story about a man being arrested for leaving his dog in a truck during a heat wave. I wrote the story for our student paper, another reporter wrote the story for the local paper (who we rival in readership). Her story took off, getting picked up by other publications and local news channels. Mine didn't. The difference? Her story and headline, unlike mine, included the name of the dog. The poor animal suffering in a heatwave was named Blizzard.
  11. Faculty members who join the Senate are among the most engaged faculty members on campus, and typically aren't hesitant to share their opinions if they're not not happy with the administration.
  12. -- While it's always worth asking for what you want first, don't hesitate to drop a records request and to fight back if they say it will cost some astronomical fee to fulfill it. There are great resources on the internet for help with crafting a solid records request and a good communications law professor should also be willing to help out.
  13. I'm not suggesting that it's up to our generation to make things weird. I'm not even saying that we'd use these new perspectives in our news pieces. But, it's important to never stop loving the English language. And I am convinced that if you do nothing but read news pieces your whole college career or adult life, you'll think that language and communication is drab and one-sided and the passion for writing will go away. I've been happier and more content with journalism as a career path since adding the English major as a second major because it's comforting to know that the breadth of linguistic possibilities doesn't stop at a simple, formula-based breaking news story.