My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
From Disruption to Experimentation: The Power of MagazinesMalcolm Netburn
My thoughts on the current state of the media industry and where we will see success in the future.
Main points:
• The Dark Age Is Over: We’re moving beyond the age of disruption. Print is still a viable vehicle for content distribution, and the disruption of digital has only heightened our awareness of that fact. It’s time to move forward powerfully, embracing all of the distribution channels available.
• Experimentation Is Our Renaissance: As we enter an age of experimentation, we can be creative with our use of a full content ecosystem that covers the print and digital spectrum.
• Media’s Golden Age: What’s in store if we seize our moment? A golden era of communications, where content is driven by unbound access, choice and interaction.
Please feel free to comment. You can find me on Twitter at @MNetburn.
Managing Magazine Audiences with Collaborative Data (slide deck) with Malcolm...Malcolm Netburn
I was honored to speak on a keynote panel at Magazine Innovation Center's ACT 5 conference, hosted by media veteran Samir Husni (Mr. Magazine). Here's my presentation deck.
Please find the corresponding transcript on SlideShare:
http://www.slideshare.net/mnetburn/managing-magazine-audiences
Panel topic: Building and Managing Magazine Media Audiences.
Key topics discussed: Collaborative industry data, sourcing dynamic third party data, database innovation, predictive modeling, identifying niche ideal audience segments.
Conference info:
http://www.maginnovation.org/act/agenda/
#MICACT5
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
From Disruption to Experimentation: The Power of MagazinesMalcolm Netburn
My thoughts on the current state of the media industry and where we will see success in the future.
Main points:
• The Dark Age Is Over: We’re moving beyond the age of disruption. Print is still a viable vehicle for content distribution, and the disruption of digital has only heightened our awareness of that fact. It’s time to move forward powerfully, embracing all of the distribution channels available.
• Experimentation Is Our Renaissance: As we enter an age of experimentation, we can be creative with our use of a full content ecosystem that covers the print and digital spectrum.
• Media’s Golden Age: What’s in store if we seize our moment? A golden era of communications, where content is driven by unbound access, choice and interaction.
Please feel free to comment. You can find me on Twitter at @MNetburn.
Managing Magazine Audiences with Collaborative Data (slide deck) with Malcolm...Malcolm Netburn
I was honored to speak on a keynote panel at Magazine Innovation Center's ACT 5 conference, hosted by media veteran Samir Husni (Mr. Magazine). Here's my presentation deck.
Please find the corresponding transcript on SlideShare:
http://www.slideshare.net/mnetburn/managing-magazine-audiences
Panel topic: Building and Managing Magazine Media Audiences.
Key topics discussed: Collaborative industry data, sourcing dynamic third party data, database innovation, predictive modeling, identifying niche ideal audience segments.
Conference info:
http://www.maginnovation.org/act/agenda/
#MICACT5
Social media isn't new, so PR people shouldn't be afraidStuart Bruce
Part of the Chartered Institute of Public Relations' Summer Social season of guest lectures at the CIPR HQ in London. Wolfstar MD Stuart Bruce talks about the history of the social web, convincing the CEO, measuring ROI, modernising media relations and integrating social media into your corporate communications strategy.
Using research to generate positive media coverage - improve your approach in...CharityComms
Stephanie Frost, research manager and Briony Gunstone, associate director, YouGov
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Here's the recap of my in-class presentation for the 9th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 23 we got granular and talked about Data, but not just on obsessive detail. Instead, we focused on the idea that data can help propel better stories, more effective media and more useful technology. Many thanks to Patty Henderson from Magnet360 for stopping by to share her perspective; and a big thanks to Chris Wexler and Kristen Findley for sharing their links and resources. Please note the Creative Commons license. Thanks.
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
2011 Volkswagen Passat For Sale at Keffer Volkswagen, Charlotte North CarolinaCourtney Boone
The 2011 Volkswagen Passat available at Keffer Volkswagen is premium without the premium price! With the cool temperatures that North Carolina has been experiencing the heated washer nozzles on the 2011 Passat would come in handy. The heated nozzels are heated to keep ice from forming over them. Another neat Passat feature would be the electric parking brake. Yes, you read correctly an electric parking brake, all you have to do is press the e-braze button and the brake sets itself. Want to experience the many Passat wonders? Come into Keffer Volkswagen in North Carolina today.
13651 Statesville Road
Huntersville, NC 28078-9013
(877) 260-4062
Social media isn't new, so PR people shouldn't be afraidStuart Bruce
Part of the Chartered Institute of Public Relations' Summer Social season of guest lectures at the CIPR HQ in London. Wolfstar MD Stuart Bruce talks about the history of the social web, convincing the CEO, measuring ROI, modernising media relations and integrating social media into your corporate communications strategy.
Using research to generate positive media coverage - improve your approach in...CharityComms
Stephanie Frost, research manager and Briony Gunstone, associate director, YouGov
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Here's the recap of my in-class presentation for the 9th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 23 we got granular and talked about Data, but not just on obsessive detail. Instead, we focused on the idea that data can help propel better stories, more effective media and more useful technology. Many thanks to Patty Henderson from Magnet360 for stopping by to share her perspective; and a big thanks to Chris Wexler and Kristen Findley for sharing their links and resources. Please note the Creative Commons license. Thanks.
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
2011 Volkswagen Passat For Sale at Keffer Volkswagen, Charlotte North CarolinaCourtney Boone
The 2011 Volkswagen Passat available at Keffer Volkswagen is premium without the premium price! With the cool temperatures that North Carolina has been experiencing the heated washer nozzles on the 2011 Passat would come in handy. The heated nozzels are heated to keep ice from forming over them. Another neat Passat feature would be the electric parking brake. Yes, you read correctly an electric parking brake, all you have to do is press the e-braze button and the brake sets itself. Want to experience the many Passat wonders? Come into Keffer Volkswagen in North Carolina today.
13651 Statesville Road
Huntersville, NC 28078-9013
(877) 260-4062
NEW IIT CONTENT INCLUDES AGGREGATE SPEND, M&A, EMERGING MARKETS, PUBLICATION PLANNING AND MORE!
JOIN US AND LEARN BEST PRACTICES WITH OUR SPEAKING FACULTY INCLUDING PARTICIPATION FROM THE FOLLOWING ORGANIZATIONS:
* Abbott Laboratories
* Allergan
* Astrazeneca
* Celgene
* Centocor
* IISRA
* Johnson & Johnson
* Merck
* Millenium
* Pfizer
* Vertex Pharmaceuticals
2011 Hyundai Sonata For Sale at Keffer Hyundai in Charlotte, North CarolinaCourtney Boone
Keffer Hyundai wants to let you in on the Sonata that looks like a million bucks, but starts as low as $20,000. The Hyundai Sonata has steering wheel controls, Infinity speaks and a ton of safety features to keep you safe while on the go! Interested in learning more about the 2011 Sonata? Come into Keffer Hyundai to take a test drive today! (http://kefferhyundai.com/inventory/view/Model/Sonata/New/Records0/SortBy0/)
9010 E. Independence Blvd
Matthews NC 2810
800-670-1923
Five Great Practices For Attracting Media CoverageWilliam Simon
This is short slide series that identifies 5 out of 9 practices that can be employed by event planners to increase the probability of securing media coverage. Taken from a journalistic perspective and 25 years of experience, the practices are simple to employ. PR professionals, event planners and small business owners will particularly find the observations to be helpful.
Five Great Practices For Attracting Media CoverageWilliam Simon
A short version of a larger presentation giving invaluable tips on practices that increase the probability of securing media coverage for an event. These practices focus more on the psychology and mindset of journalist in print, radio, TV and web who have needs that need to be met by the PR professional coordinating the contact. The observations are based on 25 years of experience in communications as a writer, consultant and educator, and MS background in Journalism from Northwestern University in Illinois.
Jonathan Marks is a “near futurist” examining emerging technology to see how it affects storytelling in the next 3-5 years.
Sharing these ideas with others passionate about building conversations - for good and for business.
Help companies look sideways. Breaking through preconceptions we have of Europe.
This is Jonathan's presentation during the Open Lecture session of AgroDesign's Brand it! event in Detrop & Oenos 2015 expo, Thessaloniki, Greece
Find out more about AgroDesign here: http://www.agro-design.net/
Find out more about Jonathan Marks here: http://www.jonathanmarks.com/
Help them to sell more: What PR can do for your growth targetsSebastian Rumberg
This was a talk that we were giving for the lovely folks at The Family in Berlin for a diverse tech audience. You'll find a ton of PR lessons for founders and small startups in there and at the end a list of books that I recommend to anyone who wants to improve their PR game.
Analysis to Engagement: Demystifying the Digital Communications LandscapeGina Luttrell, PhD
Powerpoint from the Syracuse University and W2O webinar. Join the W2O Group and the S.I. Newhouse School of Public Communications for a free webinar as we discuss today’s trends and insights surrounding social media in the digital age.
The pressure is on for social media managers to juggle multiple social media strategies and platforms simultaneously, advance tactics, and measure performance. So, how do you know if your initiatives are driving business goals? Join W2O principal Gary Grates and Dr. Gina Luttrell from the executive education program at the Newhouse School to learn the best methods to measure your organizations social media strategy.
A curation of my blog posts from 2014, along with interviews with Ingrid Kopp, Montecarlo, Nick DeMartino, Ian Ginn, Rob Pratten, Christian Fonnesbech, Doro Martin, Marco Sparmberg, Christy Dena, Mayus Chavez, Siobhan O'Flynn, Angela Natividad, plus an exclusive feature interview with Jeff Gomez.
Measuring Social Media & Better Understanding AudiencesAllison Adams
An engaging look at how global brands are using social media data to:
Better understand audience interests and behaviours
Measure and report on campaigns and ‘always on’ activities
Develop insight-led strategies to optimise performance
This is great starting point for those looking to improve social media measurement within their organisation.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
10. In the 30 seconds of a normal TV
commercial, it is
possible to take a telephone call, send a text,
receive a photograph, play a game,
download a music track, read a magazine
and watch commercials at x30 speed.
They call it Continuous Partial Attention.”
Maurice Saatchi,
The Strang e De ath o f Mo de rn Adve rtising
“
“
12. Brand empathy
Any conversation you have has to be of value to your
customers
Brands need “social currency” to build relationships and
spark reactions
Compelling content starts sustainable conversations
and cut through the clutter
13. The cocktail party principle
“If you want to be boring, talk
about yourself. If you want to be
interesting, talk about something
other than yourself.”
19. Be punchy, focused and clear
Journalists and bloggers cut your
story from the bottom up
Get the what, why, who, where,
when, how into the first two paras
Be succinct2
22. Capture attention from the start
Provide the kind of content you’d share with your
friends in the pub
Or with your followers on Twitter
(And don’t be boring!)
25. Plain English Campaign
“Foot in Mouth Award”, 1994
“Gordon Brown MP for his 'New Economics' speech. He covered
"ideas which stress the growing importance of international co-
operation and new theories of economic sovereignty across a wide
range of areas, macro-economics, trade, the environment, the
growth of post neo-classical endogenous growth theory and the
symbiotic relationships between government and investment in
people and infrastructures - a new understanding of how labour
markets really work and constructive debate over the meaning and
implications of competitiveness at the level of individuals, the firm or
the nation and the role of government in fashioning modern
industrial policies which focus on nurturing competitiveness."
26. Talking human
• Avoid sounding like a spokesperson
• Social media has blurred the line between
corporate and consumer speak
• Fashion great client quotes by talking to
them
27. What kind of language?
SIMPLE
INFORMED
INFORMAL
ACCURATE
FLEXIBLE
… but not trivial
… but not full of jargon
… but never sloppy
… but not technical
… but not infinitely varied
29. • Pitch content they want to cover
• Pitch content their readers want to read
• Understand that it’s not just your story that will be told
Be use ful5
45. Our media have become mass
producers of distortion. An industry
whose task should be to filter out
falsehood has become a conduit
for propaganda and second-hand
news.
Nick Davie s, The Guardian, 20 0 8
“
“
46. Cardiff University Research
Just 12%of 2,000 UK news stories composed of facts
discovered by reporters
80%wholly, mainly or partly constructed from second-hand
material from news agencies and PR; clone stories
Only 12%of stories have facts checked
47. Causes
FEWER JOURNALISTS, EDITORS, FACT CHECKERS
–From active gatherers of news to passive processors of unchecked content
RE CONTENT REQUIRED – FOR THE PAPER, THE ONLINE VERSION, THE BLOG, THE
–Three times as much copy since 1985
–Just one third the time per story
48. Consequences
Unchecked stories spread – unchecked – like
wildfire, from news reporters to columnists to
become received wisdom
Companies with access to the best advisers
have disproportionate influence
Decline in respect for journalism
50. Causes
• Mass availability of easy blogging tools and smart
phones
• Single-issue fanatics’ focus – live, multimedia,
interactive fanzines
• Collapse in trust for traditional media and
corporations vs participatory journalism
• Truly democratic – all opinions count
• Harness the wisdom of crowds
51. Consequences
Mass participation in journalism – the rise of the citizen journalist
Success through quality content (content creates links, create
popularity)
Corporate transparency and accountability (nowhere to hide)
54. In summary
• Traditional and social media offer great opportunities for
brands to reach target audiences – if they follow simple
rules
• Pressures on journalists provide brands with
opportunities but also responsibilities
• New channels and technology mean many more voices
matter