Panda 4.0 and Payday Loan 2.0. Panda 4.0 was confirmed by Matt Cutts on Twitter, whilst Payday Loan 2.0 was initially announced via Search Engine Land and later tweeted by Matt. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms.

1. Google Payday Loan 2.0 Updates
Google Rolls Out Payday Loan 2.0 Updates
“The PayDay Loan has been a very special kind of beast from the very beginning.”

2. Google Payday Loan 2.0 Updates
Panda 4.0 and Payday Loan 2.0. Panda 4.0 was confirmed by Matt Cutts on
Twitter, whilst Payday Loan 2.0 was initially announced via Search Engine Land
and later tweeted by Matt.

3. Google Payday Loan 2.0 Updates
This algorithm specifically targets “very spammy queries” and is unrelated to the Panda
or Penguin algorithms.

4. Google Payday Loan 2.0 Updates
Google first launched their Payday Loan Algorithm last June 11, 2013 and it’s been
expected that a second update would follow for some time. This update is intended to
specifically target ‘very spammy queries’ which typically get associated with excessive
web spam, primarily payday loans, insurance, accident claims and the like.

5. Google Payday Loan 2.0 Updates
Google’s Matt Cutts told us the algorithm impacted roughly 0.3% of the U.S. queries,
but Matt said it went as high as 4% for Turkish queries where Web spam is typically
higher.
This specifically aims to target more spammy like industries where the link building and
spam tactics are more extreme.

6. Google Payday Loan 2.0 Updates
The original PayDay Loan algorithm went after unique link schemes, many of which are
violating Google’s guidelines for spammy queries such as “payday loan”, pornographic
and other heavily spammed queries.

7. Google Payday Loan 2.0 Updates
Matt Cutts wrote:
We just started a new ranking update today for some spammy queries.
See 2:30-3:10 of this video: http://www.youtube.com/watch?v=xQmQeKU25zg#t=2m30s

8. Google Payday Loan 2.0 Updates
It’s kind of interesting. We get a lot of great feedback from outside of Google. For example,
there were people complaining about searches like “payday loans” on Google.co.uk. So we
have two different changes that try to tackle those kinds of queries in a couple different
ways. We can’t get into too much detail about exactly how they work, but I’m kind of excited
that we’re going from having just general queries be a little more cleaned to going to some
of these areas that have traditionally been a little more spammy including, for example,
some more pornographic queries. And some of these changes might have a little bit more of
an impact in those kinds of areas that are a little more contested by various spammers and
that sort of thing.

9. Google Payday Loan 2.0 Updates
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