A Google Update, such as the Mobile Update or Phantom Update , is the term used to describe a change affecting how rankings are calculated by the search engine , Google. Some updates are major algorithm changes and others may be the application of filters of a refresh of the data basis that an algorithm runs on.
2. Introduction to Google Updates
● Brief overview of Google's significance in the digital landscape
● Importance of Google updates for users and website owners
3. Overview of Google Algorithm Updates
● Explanation of Google's algorithm updates (Panda, Penguin, Hummingbird,
etc.)
● Impact of algorithm updates on search results and website rankings
4. Mobile-Friendly Updates
● Introduction to Mobilegeddon and other updates focusing on mobile-friendliness
● Importance of mobile optimization for search rankings
5. Page Experience Update
● Overview of the Page Experience Update and Core Web Vitals
● Emphasis on user experience metrics and page speed
6. Security Updates
● Discussion on Google's efforts to enhance security
● Updates related to Safe Browsing, HTTPS requirements, and protection
against malware and phishing
7. Conclusion
● Recap of key points discussed in the presentation
● Importance of staying updated with Google's changes for digital marketers and
website owners