[Webinar] LinkedIn Optimization, Branding and SEO
April 3, 2014
Lori Ruff
CEO, Integrated Alliances
E: lori@iasocialmedia....
What	
  We’ll	
  Discuss	
  Today	
  
•  How	
  to	
  grow	
  your	
  business	
  with	
  LinkedIn	
  	
  
•  LinkedIn	
  ...
Quick	
  Poll	
  
•  My	
  company	
  has	
  a	
  LinkedIn	
  company	
  page	
  
•  My	
  company	
  doesn’t	
  have	
  a...
Quick	
  Poll	
  
•  LinkedIn	
  is	
  an	
  important	
  part	
  of	
  our	
  overall	
  
digital	
  marke9ng	
  efforts	
...
Integrated Alliances
is not associated in any way with LinkedIn®
We help the
user community
gain concrete business advanta...
B2B,	
  Tech	
  Heavy	
  
C
U
L
T
U
R
E
S	
  
8	
  
 
	
  
	
  
SEO	
  is	
  about…	
  
L	
  
I
N
K
E
D
I
N	
  
9	
  
LinkedIn	
  SEO	
  Components	
  
Ø  Keywords	
  
Ø  Data	
  Fields	
  
Ø  Individual	
  Profiles	
  
Ø  Company	
  Pag...
M
E
T
H
O
D
O
L
O
G
Y	
   Engage	
  
Search	
   Profile	
  
Network	
  
11	
  
Sell	
  
Your	
  LinkedIn	
  Profile	
  
12	
  
P
R
O
F	
  
I	
  
L
E	
  
“Fit In” with Keywords
13	
  
P
R
O
F	
  
I	
  
L
E	
  
“Stand Out” with Style
14	
  
Your	
  “Digital	
  Footprint”	
  
15	
  
I	
  
T	
  
’	
  
S	
  
	
  
A	
  
B	
  
O	
  
U	
  
T	
  
“Catch”	
  Their	
  Eye	
  P
R
O
F	
  
I	
  
L
E	
  
16	
  
Speak	
  to	
  Them	
  P
R
O
F	
  
I	
  
L
E	
  
17	
  
LinkedIn	
  Profile	
  InfoGuide	
  
✮FAST	
  TRACK✮	
  	
  
P
R
O
F	
  
I	
  
L
E	
  
18	
  
Simple	
  Process	
  P
R
O
F	
  
I	
  
L
E	
  
Ø  MicrosoY	
  Word	
  –	
  Copy	
  &	
  Paste	
  
Ø  Follow	
  Profile	
 ...
Your	
  Network	
  
20	
  
Your	
  LinkedIn	
  Network	
  
N
E
T
W
O
R
K	
  
21	
  
Ways	
  to	
  Build	
  Your	
  Network	
  
22	
  
N
E
T
W
O
R
K	
  
23	
  
LinkedIn	
  Groups	
  
G
R
O
U
P
S	
  
24	
  
•  Community	
  
–  Like-­‐minded	
  individuals,	
  peers,	
  targets	
  
–...
Groups	
  to	
  Join	
  
•  Regional	
  Groups	
  –	
  Linked	
  To	
  Denver,	
  Linked	
  Minnesota	
  
•  Execu.ve	
  G...
Ge`ng	
  Leads	
  in	
  Groups	
  
•  For	
  Starters	
  
– Observe,	
  Lurk,	
  Read	
  
– Like,	
  Comment	
  on	
  othe...
Searching	
  
27	
  
Millions	
  go	
  in…	
  S
E
A
R
C
H
I
N
G	
  
28	
  
Basic	
  Searching	
  S
E
A
R
C
H
I
N
G	
  
29	
  
S
E
A
R
C
H
I
N
G	
  
Advanced	
  Searching	
  
30	
  
Rock
.com
Key	
  Takeaways	
  from	
  Today	
  
•  Spiff	
  up	
  your	
  profile	
  
•  Create	
  a	
  LinkedIn	
  Company	
  Page	
 ...
Ø Coaching	
  Programs	
  
Ø Corporate	
  Training	
  Classes	
  
Ø Wri.ng	
  &	
  Op.miza.on	
  Services	
  
Ø Speak	...
The	
  5	
  Pillars	
  of	
  SEO	
  
1.  Technical	
  Health	
  of	
  Website	
  
2.  Website	
  Func9onality	
  
3.  On-­...
Quick	
  Poll	
  
Have	
  you	
  done	
  keyword	
  research?	
  
	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736...
Keyword	
  Research	
  
www.boulderseomarke.ng.com	
  	
  |	
  www.IntegratedAlliances.com	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Keep	
  Track	
  of	
  Your	
  Rankings	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomar...
Anatomy	
  of	
  a	
  Search	
  Engine	
  Results	
  Page	
  (SERP)	
  
www.boulderseomarke.ng.com	
  	
  |	
  www.IntegratedAlliances.com	
  
www.boulderseomarke.ng.com	
  	
  |	
  www.IntegratedAlliances.com	
  
Increase	
  Referral	
  Traffic	
  with	
  LinkedIn	
...
www.boulderseomarke.ng.com	
  	
  |	
  www.IntegratedAlliances.com	
  
Get	
  SlideShare	
  to	
  Work	
  for	
  You	
  
www.boulderseomarke.ng.com	
  	
  |	
  www.IntegratedAlliances.com	
  
LinkedIn	
  Company	
  Page	
  Status	
  Updates	
 ...
h_p://business.linkedin.com/marke9ng-­‐solu9ons/c/14/3/products-­‐and-­‐services-­‐tab-­‐re9rement.html	
  
Case	
  Studies	
  and	
  Success	
  Stories	
  
Example:	
  
•  Bi-­‐weekly	
  blog	
  post	
  
•  1	
  personal	
  Linke...
Case	
  Studies	
  and	
  Success	
  Stories	
  
•  Bi-­‐monthly	
  Webinar	
  
or	
  Web	
  Panel	
  
•  Weekly	
  blog	
...
April	
  8	
  &	
  29	
  in	
  Boulder	
  and	
  Denver	
  
	
  
Get	
  $50	
  off	
  the	
  registra.on	
  fee	
  with	
  ...
[Webinar] LinkedIn Optimization, Branding and SEO
Questions?
Connect with Integrated Alliances:
LinkedIn:	
  h_ps://www.li...
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
LinkedIn Optimization Branding and SEO
Upcoming SlideShare
Loading in …5
×

LinkedIn Optimization Branding and SEO

651 views

Published on

Are you LinkedIn? Learn how to use LinkedIn as a lead generation, branding, and search engine optimization (SEO) tool to boost sales.

LinkedIn is the most powerful business social network on the planet but sadly, very few people actually use this free tool to its full potential.

Here's another fact: Nearly 45% of LinkedIn users are business decision makers! If you're interested in increasing sales and growing your business, now is the time to ramp up your LinkedIn skills.

In this webinar recording, the LinkedIn Rockstars of Integrated Alliances and the digital marketing experts at Boulder SEO Marketing will show you how to get the most out of LinkedIn.

You will learn:
- The basics of growing your business with LinkedIn
- How to use LinkedIn as a branding tool for you and your business
- How to use LinkedIn groups to find and qualify leads
- How to use LinkedIn as a search engine optimization catalyst
- How to measure the success of your LinkedIn campaigns

If you're ready to boost sales, take your brand to the next level and drive targeted search traffic to your website then this webinar is for you.

Published in: Social Media, Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
651
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
12
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

LinkedIn Optimization Branding and SEO

  1. 1. [Webinar] LinkedIn Optimization, Branding and SEO April 3, 2014 Lori Ruff CEO, Integrated Alliances E: lori@iasocialmedia.com Mike O’Neil Founder & President, Integrated Alliances E: mike@iasocialmedia.com Chris Raulf Founder & President, Boulder SEO Marketing E: chris@boulderseomarketing.com www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  
  2. 2. What  We’ll  Discuss  Today   •  How  to  grow  your  business  with  LinkedIn     •  LinkedIn  as  a  branding  tool     •  LinkedIn  groups   •  Using  LinkedIn  as  a  search  engine  op9miza9on   catalyst     •  How  to  measure  success   •  Case  studies   •  Ques9ons  &  Answers   www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  
  3. 3. Quick  Poll   •  My  company  has  a  LinkedIn  company  page   •  My  company  doesn’t  have  a  LinkedIn   company  page   •  Not  sure   •  Not  applicable     www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  
  4. 4. Quick  Poll   •  LinkedIn  is  an  important  part  of  our  overall   digital  marke9ng  efforts   •  We  don’t  really  use  LinkedIn  as  part  of  our   digital  marke9ng  efforts   •  Not  sure   •  Not  applicable     www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  
  5. 5. Integrated Alliances is not associated in any way with LinkedIn® We help the user community gain concrete business advantages through LinkedIn
  6. 6. B2B,  Tech  Heavy   C U L T U R E S   8  
  7. 7.       SEO  is  about…   L   I N K E D I N   9  
  8. 8. LinkedIn  SEO  Components   Ø  Keywords   Ø  Data  Fields   Ø  Individual  Profiles   Ø  Company  Pages   Ø  Posts  and  Content   10   O P T   I M I   Z E  
  9. 9. M E T H O D O L O G Y   Engage   Search   Profile   Network   11   Sell  
  10. 10. Your  LinkedIn  Profile   12  
  11. 11. P R O F   I   L E   “Fit In” with Keywords 13  
  12. 12. P R O F   I   L E   “Stand Out” with Style 14  
  13. 13. Your  “Digital  Footprint”   15   I   T   ’   S     A   B   O   U   T  
  14. 14. “Catch”  Their  Eye  P R O F   I   L E   16  
  15. 15. Speak  to  Them  P R O F   I   L E   17  
  16. 16. LinkedIn  Profile  InfoGuide   ✮FAST  TRACK✮     P R O F   I   L E   18  
  17. 17. Simple  Process  P R O F   I   L E   Ø  MicrosoY  Word  –  Copy  &  Paste   Ø  Follow  Profile  InfoGuide   Ø  Work  Top-­‐down   Ø  Profile  Template  -­‐  Master  Text   Ø  Join  the  Company  Page   19  
  18. 18. Your  Network   20  
  19. 19. Your  LinkedIn  Network   N E T W O R K   21  
  20. 20. Ways  to  Build  Your  Network   22   N E T W O R K  
  21. 21. 23  
  22. 22. LinkedIn  Groups   G R O U P S   24   •  Community   –  Like-­‐minded  individuals,  peers,  targets   –  Op9ng  Into  a  Special  Interest   •  Social-­‐Business   – Crosses  boundaries  
  23. 23. Groups  to  Join   •  Regional  Groups  –  Linked  To  Denver,  Linked  Minnesota   •  Execu.ve  Groups:  C-­‐levels,  Decision  Makers   •  Professional  Associa.ons  –  Local,  Regional,  Na9onal   •  Industry  Groups  –  Real  Estate,  Investors,  Marketers   •  Personal  Interest  Groups  –  Music,  Fantasy  Football   G R O U P S   25  
  24. 24. Ge`ng  Leads  in  Groups   •  For  Starters   – Observe,  Lurk,  Read   – Like,  Comment  on  other  Posts   •  Post  Discussions   – Create  interest   – Demonstrate  Knowledge   •  Message  Other  Members   G R O U P S   26  
  25. 25. Searching   27  
  26. 26. Millions  go  in…  S E A R C H I N G   28  
  27. 27. Basic  Searching  S E A R C H I N G   29  
  28. 28. S E A R C H I N G   Advanced  Searching   30  
  29. 29. Rock .com
  30. 30. Key  Takeaways  from  Today   •  Spiff  up  your  profile   •  Create  a  LinkedIn  Company  Page   •  Get  Your  Team  on  the  Company  Page   •  U.lize  Employees  as  Brand   Ambassadors   •  Pay  Acen.on   32  
  31. 31. Ø Coaching  Programs   Ø Corporate  Training  Classes   Ø Wri.ng  &  Op.miza.on  Services   Ø Speak  at  Your  Event  
  32. 32. The  5  Pillars  of  SEO   1.  Technical  Health  of  Website   2.  Website  Func9onality   3.  On-­‐Page  Search  Engine   Op9miza9on   4.  Off-­‐Page  Search  Engine   Op9miza9on   5.  Social  Media  Marke9ng       www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  
  33. 33. Quick  Poll   Have  you  done  keyword  research?     www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  34. 34. Keyword  Research   www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  
  35. 35. www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  36. 36. Keep  Track  of  Your  Rankings   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  37. 37. Anatomy  of  a  Search  Engine  Results  Page  (SERP)  
  38. 38. www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  
  39. 39. www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com   Increase  Referral  Traffic  with  LinkedIn  
  40. 40. www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com   Get  SlideShare  to  Work  for  You  
  41. 41. www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com   LinkedIn  Company  Page  Status  Updates  are   Indexed  on  Google    
  42. 42. h_p://business.linkedin.com/marke9ng-­‐solu9ons/c/14/3/products-­‐and-­‐services-­‐tab-­‐re9rement.html  
  43. 43. Case  Studies  and  Success  Stories   Example:   •  Bi-­‐weekly  blog  post   •  1  personal  LinkedIn  status  update  per  day   •  1  LinkedIn  and  Google+  company  page  status  update  per  day   •  2  Tweets  per  day   •  2  LinkedIn  group  pos9ngs  per  day   www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  
  44. 44. Case  Studies  and  Success  Stories   •  Bi-­‐monthly  Webinar   or  Web  Panel   •  Weekly  blog  post   •  2  personal  LinkedIn   status  updates  per   day     •  1  LinkedIn  company   page  status  update   per  day     •  2  LinkedIn  group   pos9ngs  per  day   •  1  FB  /  G+  post  per  day   •  2  Tweets  per  day   www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  
  45. 45. April  8  &  29  in  Boulder  and  Denver     Get  $50  off  the  registra.on  fee  with  code  LIMC50  Learn  more  at:   www.boulderseomarke9ng.com/training       www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  
  46. 46. [Webinar] LinkedIn Optimization, Branding and SEO Questions? Connect with Integrated Alliances: LinkedIn:  h_ps://www.linkedin.com/company/integrated-­‐alliances   Facebook:  h_ps://www.facebook.com/IntegratedAlliances     Twicer:  h_ps://twi_er.com/iasocialmedia     Google+:  h_ps://plus.google.com/+Integratedalliances-­‐LinkedIn-­‐training     YouTube:  h_ps://www.youtube.com/user/IntegratedAlliances     Connect with Boulder SEO Marketing: LinkedIn:  h_p://www.linkedin.com/company/boulder-­‐seo-­‐marke9ng     Twicer:  h_ps://twi_er.com/Marke9ngSEOWiz     Facebook:  h_ps://www.facebook.com/BoulderSEOMarke9ng     Google+:  h_ps://plus.google.com/+Boulderseomarke9ng     YouTube:  h_ps://www.youtube.com/user/boulderseomarke9ng     www.boulderseomarke.ng.com    |  www.IntegratedAlliances.com  

×