Google takes website descriptions from Alexa.com for search results. The document recommends checking that your website's description on Alexa.com directly targets your top keyword to potentially improve your Google search rankings. It notes that Google and Alexa partner to share results, so the description on Alexa.com could determine how well your site ranks on Google.

1. Google Is Taking Descriptions From Alexa

2. If you take your top key word search engine placement
within Google and look at your website's description,
you will notice something similar with other websites,
the descriptions match those taken from Alexa.com!!!

3. Take a peek for yourself.

4. 1 - Search for your top key word in Google (usually the
first key phrase within your title tag).

5. 2 - Now copy & paste this description in a note pad or
word doc.

6. 3 - Once you have this, go to: www.alexa.com

7. 4 - Type in your "url" in the address bar

8. 5 - Look at the description from Google and the
description from Alexa, they should be an exact match.

9. NOTE: If you do not have a description in Alexa, Google
will come up with its own version but in reality, wouldn't
you want to be in control of your website's description
within the SERP's?

10. Not having a description in Alexa - Could it directly affect
your Google search engine results?

11. ABSOLUTELY ! ! !

12. I would suggest looking at your description in Alexa to
make sure that it directly targets your top key phrase
that you want performing well within Google.

13. Your Alexa description could very well determine better
SERPS within Google! Google feeds results into Alexa
which in turn updates information on website ranking.
They are partnered up, why wouldn't they use each
others results?!

14. Alexa's Description is the "text book" definition:

15. I don't blame Google for wanting to use these
descriptions. Most descriptions in Alexa are the "text
book version" of your company's description and are
usually well written, and well thought out. This would
give Google an advantage so that they can spend less
time on delivering quality descriptions and more time
delivering better results within their searches.

16. I really like this idea because if this were true across the
board, Google would be giving the individual website
owner more freedom to write a proper description for
their SERPS without using it to spam or create false
information. Again, it would have to be approved by
Alexa's team anyways, they probably wouldn't allow key
word stuffing for their site as it is.

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