Building dreams when everything fails. A geek girl "boldly go where no iphone female hacker has gone before". A one girl shop bootstrapping facing mountain high of challenges in the male dominated iphone developer space.

1. Building Dreams
When Everything Fails
Bess Ho
UI Developer
GTUG Party Google I/O Conference 2009
May 26, 2009
Google Campus San Francisco CA

2. TO BOLDLY GO WHERE NO FEMALE
IPHONE HACKER HAS GONE BEFORE

3. Imagine this is iPhone
Not iPod

4. 1st Music App
using Accelerometer

5. Spock Bess
Half Vulcan Half Developer
Half Human Half Designer
Pointed Ears Pointed Eyes
“I am a Developer, Not a Designer”

6. Spock Bess
Complex Mind Complex Background
Science Officer Open Social Champion GTUG
First Officer GTAP Mentor
Commanding Officer SVWB Founder
“It would be illogical to assume that all conditions
remain stable.” - Spock
“It would be illogical to assume that
a good developer can’t design” - Bess

7. Bess
Technical Editor
Building OpenSocial Apps for
MySpace
A Field Guide to MySpace App Development
Chris Cole
Software Architect at MySpace Developer Platform
Chad Russell,
Principle Developer of MySpace Developer Platform
Jessica Whyte
Journalist
Order Rough Cut here at safari.informit.com/9780321619426

8. Bess
Looking for Co-Author(s)
Social Network
Web
Mobile New Book
Virtual Currency
Mico-payment

9. Idea Concept:
Dancing Series
Interests
Target
Strengths
Want anyone without music I love music
training can play
I play music for years
It is more entertaining and
engaging to design app I love dancing
involved movement
I love design
Music is universal with no
language barrier
All age groups
All genders

10. Marketing Research
Competition in Music Category
Not competing existing game or music apps
Create my niche & develop unique experience
Silicon Valley
Co-Founders
Guy Team
Early Entry One Girl Shop
Game Players Bootstrap
Newbie
Co-Founders
Guy Team 1st music app use
Early Entry
Musicians accelerometer

11. Product Strategy
Dancing Series
Music Band
Dancing Piano
Dancing Drum
Dancing Steel Drum
Dancing Tambourine

12. Founder Pain
When plan fails
adjust positioning & strategy on the fly
Not My Ideal or Original Plan
In Review Instead of crying
3 months Or beating up Apple
iPhone Review Team
Convert my anger &
frustration to create
more new apps
Shorten Development
Cycle & Release Early
2 months wait
Not related to Dancing Piano is not ideal
technical issues and not perfect

13. Are You Nut?
Dancing Series

14. Passion For Technology
Dancing Series
Female Power Geek
Dreams

15. Passion For Technology
Dancing Series
Google Data API
Google Map API
Google Earth
Google App Engine

16. Lesson:
Effort Breakdown
Average: Change design & architecture
3-6 times before submission
40% 30% 30%
Product Idea Architecture Debugging
Artwork Frameworks Auditing
Audio Coding Submission
Copywriting Optimization

17. Dancing Series
Keyword Dancing

18. Community Help
Spread the words
Don’t Give Up Dreaming
Even When Everything Fails
Dancing Series
Keyword Dancing
Bess Ho
Twitter: bess
Slides Available: Slideshare.net