The document discusses a panel from the 2011 Android Open Conference on designing applications for both Android and iOS platforms. The panel covers strategies for design, architecture, and development across the two platforms, including comparisons of design approaches, wireframing, and navigation designs. Key topics discussed include prioritizing design for one platform over the other, using mockups and prototypes, and leveraging tools like Keynote.

1. Design, Building &
Architecture Strategy for
Twin Towers:
Android & iOS
ANDROID OPEN CONFERENCE
Oct 14, 2011 / San ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS
DESIGN, BUILDING &
Francisco / ANDROID OPEN CONFERENCE 2011

2. Session Members
#OReilly #AndroidOpen
MODERATOR PANELIST
Bess Ho Amir Youssefi
Mobile Architect Advisor
Archimedes Ventures Just.met
@bess @amiryoussefi
PANELIST PANELIST
Indrajit Khare Jean Hsu
Software Engineer Android Developer
Bump Technologies Pulse
@ikhare @jyhsu
PANELIST
Purin
Phanichphant
Senior Designer
IDEO & Pulse
@purincess
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

3. Discussion Overview
Design
From idea to initial prototypes.
User experience & journey.
Architecture
Wireframes & workflow.
Application backbone.
Building
Coding / Testing / Debugging.
Creating visual assets.
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

4. iPhone vs. Android Phone
vs
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

5. iPhone vs. Android Phone / Design
iPhone or Android?
Which goes first?
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

6. iPhone vs. Android Phone / Design
Wire Frame & Mockup
App Icon
Background Image
Navigation Design
Screen Flow Design
Interactive Design
User Experience Design
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

7. Switch to redesigned
contextual menu pane
/ current design conflicts with source
title. Icons are also misproportioned
and bleed outside the container pane.
/ facebook and twitter buttons are
easier to access in the new design.
E-mail to friend and Instapaper (and
other sharing options) are still
accessible under the “share” button
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

8. six months later...
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

9. DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011 2 / 6

10. 
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011 2 / 6

11. Keynote is your
best friend.
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

12. MY PULSE (AGUPTA) ROUTINE
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
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[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To

13. Manage Sources Routine Tech Design Fashion Page 5
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce

14. Manage Sources Routine Tech Design Fashion Page 5
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce

15. pulse Routine Tech Design Fashion Page 5 Manage Sources
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix

16. 1 2 3 4 5
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix

17. TECH
DESIGN
FASHION
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix

18. ROUTINE TECH DESIGN FASHION PAGE 5
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To

19. ROUTINE TECH DESIGN FASHION PAGE 5
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To

20. FASHION
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix

21. N FASHION PAGE 5
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To

22. ROUTINE TECH DESIGN FASHION PAGE 5
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To

23. ROUTINE TECH DESIGN FASHION PAGE 5
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To

24. ROUTINE TECH DESIGN FASHION PAGE 5
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To

25. ROUTINE TECH DESIGN FASHION PAGE 5
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To

26. ROUTINE
MY PULSE (AGUPTA)
Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Potts is traveling Rolf Pott
around the world with no around the world with no around the world with no around the world with no around the world with no around t
luggage luggage luggage luggage luggage luggage
Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boing Boin
GIZMODO
Clear 4G Wireless Hits NY
and LA [4G]
If you live in New York or
Los Angeles and enjoy fast
4G wireless, read the next
sentence: Clear has
announced a...
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 B
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch In
[NetFlix] [NetFlix] [NetFlix] [NetFlix] [NetFlix]
TECHCRUNCH
Clear 4G Wireless Hits NY Clear 4G
and LA [4G] and LA [4
If you live in New York or If you live
Los Angeles and enjoy fast Los Ange
4G wireless, read the next 4G wirele
sentence: Clear has sentence:
announced a... announce
The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To The 55 Best Comedies To
Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix Watch Instantly on Netflix

27. ROUTINE SOCIAL FASHIONS PAGE 4
GOOD.COM
Herman Miller Herman Miller Herman Miller
gives away free gives away free gives away free
chairs for its... chairs for its... chairs for its...
BADD.COM
OMG This is the OMG This is the Really really
most ridiculous most ridiculous messy ugly desk
chair ever proud... house ever bui...
SCHTUFF.COM
Villages flattened Spottily Making
as ugly chairs Progress on
take over the Deals with U.S.
planet Music Labels
Free giveaway of
the day: Eames
Sofa Chair

28. ROUTINE SOCIAL FASHIONS PAGE 4 PAGE 5
GOOD.COM
Herman Miller Herman Miller Herman Miller
gives away free gives away free gives away free
chairs for its... chairs for its... chairs for its...
BADD.COM
OMG This is the OMG This is the Really really
most ridiculous most ridiculous messy ugly desk
chair ever proud... house ever bui...
SCHTUFF.COM
Villages flattened Spottily Making
as ugly chairs Progress on
take over the Deals with U.S.
planet Music Labels
Free giveaway of
the day: Eames
Sofa Chair

29. ROUTINE SOCIAL FASHIONS PAGE 4 PAGE 5
GOOD.COM
Villages flattened
as ugly chairs
take over the
planet
Herman Miller Herman Miller Herman Miller Free giveaway of
gives away free gives away free gives away free the day: Eames
chairs for its... chairs for its... chairs for its... Sofa Chair
BADD.COM
OMG This is the OMG This is the Really really Free giveaway of Herman Miller
most ridiculous most ridiculous messy ugly desk the day: Eames gives away free
chair ever proud... house ever bui... Sofa Chair chairs for its...

30. ROUTINE SOCIAL FASHIONS PAGE 4
GOOD.COM
Herman Miller Herman Miller Herman Miller
gives away free gives away free gives away free
chairs for its... chairs for its... chairs for its...
BADD.COM
OMG This is the OMG This is the Really really
most ridiculous most ridiculous messy ugly desk
chair ever proud... house ever bui...
SCHTUFF.COM
Villages flattened Spottily Making
as ugly chairs Progress on
take over the Deals with U.S.
planet Music Labels
Free giveaway of
the day: Eames
Sofa Chair

31. ROUTINE SOCIAL FASHIONS PAGE 4
GOOD.COM
Herman Miller Herman Miller Herman Miller
gives away free gives away free gives away free
chairs for its... chairs for its... chairs for its...
BADD.COM
OMG This is the OMG This is the Really really
most ridiculous most ridiculous messy ugly desk
chair ever proud... house ever bui...
SCHTUFF.COM
Villages flattened Spottily Making
as ugly chairs Progress on
take over the Deals with U.S.
planet Music Labels
Free giveaway of
the day: Eames
Sofa Chair

32. ROUTINE SOCIAL FASHIONS
PAGE 4
GOOD.COM
Herman Miller Herman Miller Herman Miller
gives away free gives away free gives away free
chairs for its... chairs for its... chairs for its...
BADD.COM
OMG This is the OMG This is the Really really
most ridiculous most ridiculous messy ugly desk
chair ever proud... house ever bui...
SCHTUFF.COM
Villages flattened Spottily Making
as ugly chairs Progress on
take over the Deals with U.S.
planet Music Labels
Free giveaway of
the day: Eames
Sofa Chair

33. ROUTINE
GOOD.COM
Herman Miller Herman Miller Herman Miller
gives away free gives away free gives away free
chairs for its... chairs for its... chairs for its...
BADD.COM
OMG This is the OMG This is the Really really
most ridiculous most ridiculous messy ugly desk
chair ever proud... house ever bui...
SCHTUFF.COM
Villages flattened Spottily Making
as ugly chairs Progress on
take over the Deals with U.S.
planet Music Labels
Free giveaway of
the day: Eames
Sofa Chair

34. GOOD.COM
Herman Miller Herman Miller Herman Miller
gives away free gives away free gives away free
chairs for its... chairs for its... chairs for its...
BADD.COM
OMG This is the OMG This is the Really really
most ridiculous most ridiculous messy ugly desk
chair ever proud... house ever bui...
SCHTUFF.COM
Villages flattened Spottily Making
as ugly chairs Progress on
take over the Deals with U.S.
planet Music Labels
Free giveaway of
the day: Eames
Sofa Chair

35. +

36. Manage
ROUTINE SOCIAL
MACRUMORS.COM... MACRUMORS.COM...
NOTCOT.ORG NOTCOT.ORG
GOOD.COM GOOD.COM
HELLOKITTY.NET HELLOKITTY.NET
TECHCRUNCH TECHCRUNCH
CNN.COM CNN.COM
ENGADGET ENGADGET
COOLHUNTING.NET COOLHUNTING.NET
+ +

37. ROUTINE
Manage
SOCIAL SOCIAL FASHIONS
MACRUMORS.COM... MACRUMORS.COM... MACRUMORS.COM...
NOTCOT.ORG NOTCOT.ORG NOTCOT.ORG
GOOD.COM GOOD.COM GOOD.COM
HELLOKITTY.NET HELLOKITTY.NET HELLOKITTY.NET
TECHCRUNCH TECHCRUNCH TECHCRUNCH
+ + +

38. ROUTINE
Done
SOCIAL SOCIAL FASHIONS
MACRUMORS.COM... MACRUMORS.COM... MACRUMORS.COM...
+
+
NOTCOT.ORG NOTCOT.ORG NOTCOT.ORG
+
+
GOOD.COM + GOOD.COM GOOD.COM
+
HELLOKITTY.NET HELLOKITTY.NET HELLOKITTY.NET
+
+
TECHCRUNCH TECHCRUNCH TECHCRUNCH
+ + +

39. Done
ROUTINE SOCIAL
MACRUMORS.COM... MACRUMORS.COM...
+
NOTCOT.ORG NOTCOT.ORG
+
GOOD.COM GOOD.COM
+
HELLOKITTY.NET HELLOKITTY.NET
+
TECHCRUNCH TECHCRUNCH
+
CNN.COM CNN.COM
+
ENGADGET ENGADGET
+
COOLHUNTING.NET COOLHUNTING.NET
+
+ +

40. Done
ROUTINE SOCIAL
MACRUMORS.COM... MACRUMORS.COM...
+
NOTCOT.ORG NOTCOT.ORG
+
GOOD.COM GOOD.COM
+
HELLOKITTY.NET HELLOKITTY.NET
+
TECHCRUNCH TECHCRUNCH
+
CNN.COM
+
CNN.COM
ENGADGET ENGADGET
+
COOLHUNTING.NET COOLHUNTING.NET
+
+ +

41. iPhone vs. Android Phone / Building
UI Layout
Screen Size
Resolution
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

42. SILLY
stretchy

43. BETTER!
dialog

44. ALIGN PARENT TOP
ALIGN PARENT LEFT
ALIGN PARENT RIGHT
CENTER VERTICAL
ALIGN PARENT BOTTOM
CENTER HORIZONTAL

45. ALIGN PARENT TOP ALIGN PARENT RIGHT
ALIGN PARENT LEFT CENTER VERTICAL
ALIGN PARENT BOTTOM
CENTER HORIZONTAL

46. iPhone vs. Android Phone / Building
Accelerometer,
Magnetometer & Gyroscope
Geolocation
Microphone
Speaker
Camera
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

47. iPhone vs. Android Phone / Cloud Services
Amazon Web Services
Google App Engine
iCloud from Apple
SalesForce/Heroku
Rackspace
Windows Azure
HP Cloud Services
Oracle Public Cloud
...
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

48. iPhone vs. Android Phone / Backend API
Flurry
Urban AirShip
SimpleGeo
Twilio
StackMob
Kinvey
Parse
...
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

49. iPhone vs. Android Phone / Data Storage
Remote
Relational Databases
NOSQL
Document Database
Graph Databases
Local (on the phone)
SQLite
CoreData
UserDefaults & Plist
Archived Objects
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

50. iPad vs. Android Tablet
vs
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

51. Apple TV vs. Google TV
vs
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

52. iPhone or Android?
Which to launch first?
ALPHA / BETA / PUBLIC
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

53. iPhone or Android?
Where to launch first?
LOCALIZATION / GLOBALIZATION
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

54. iPhone or Android?
Which cashout first?
PAY THE BILL
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

55. Follow Us!
#OReilly #AndroidOpen
MODERATOR PANELIST
Bess Ho Amir Youssefi
Mobile Architect Advisor
Archimedes Ventures Just.met
@bess @amiryoussefi
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Software Engineer Android Developer
Bump Technologies Pulse
@ikhare @jyhsu
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Phanichphant
Senior Designer
IDEO & Pulse
@purincess
DESIGN, BUILDING & ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS / ANDROID OPEN CONFERENCE 2011

56. THANK YOU
Questions? Comments?
ANDROID OPEN CONFERENCE
Oct 14, 2011 / San ARCHITECTURE STRATEGY FOR TWIN TOWERS: ANDROID & IOS
DESIGN, BUILDING &
Francisco / ANDROID OPEN CONFERENCE 2011