Google Cloud Platform

Google confidential | Do not distribute
Build. Store. Analyze.
Transform your IT Infrastructure with Google Cloud Platform
Consistent Consulting

Enrich your work environment.
Enable your information workers.
Drive innovation.
Live in a modern workplace.

Any Device Any Place
Any Team Speed Adoption
Big Trends
enabling a new
world via mobile
global connections
at any minute
connections virtually
everywhere
minds of many need
to collaborate
vitally important to
stay ahead
consumer leads,
business follows
Any Time

500
(average age of a company
joining the S&P 500)
10
years
75
years
25
years
1957 2003 2013

95%
using cloud services
230k Years
social media per month
40%
own a smartphone

Enterprise Cloud Platform market will
exceed $22B globally by 2015.
2013

“People tend to overestimate what can
be done in one year and to
underestimate what can be done in
five or ten years.”
Amara's Law

IT Trends
The decreasing cost of storage
enables virtually limitless
storage in the cloud. $600 can
buy enough storage for the
world’s music.
(Source: McKinsey Global Institute May 2011)
Computing as a utility is now
available for easy purchase,
provided from massively
efficient data centers.
(Source: Nicholas Carr, The Big Switch, 2008)
The internet allows for a
model of real-time access to
new innovation, information
and applications from a wide
range of devices.
Affordable
Capacity
On-demand
computing
Instant
access

Cloud Computing Patterns
On and Off Growing Fast
• Successful services needs to grow/scale
• Keeping up w/ growth is big IT challenge
• Cannot provision hardware fast enough
• On & off workloads (e.g. batch job)
• Over provisioned capacity is wasted
• Time to market can be cumbersome

Cloud Computing Patterns
Unpredictable Bursting Predictable Bursting
• Services with micro seasonality trends
• Peaks due to periodic increased demand
• IT complexity and wasted capacity
• Unexpected/unplanned peak in demand
• Sudden spike impacts performance
• Can’t over provision for extreme cases

Cloud Economics
10x cost benefit for large scale agencies
100 1,000 10,000 100,000
$8,000
$6,000
$4,000
$2,000
$0
public
cloud
private
cloud
servers servers servers servers

For the past 15 years, Google has been
building out the world’s fastest, most
powerful, highest quality cloud
infrastructure on the planet.

Cloud Platform is built on the same
infrastructure that powers Google.

Google confidential | Do not distrib ute
Google’s Commitment to
Environmental
Responsibility
• Pioneering data center efficiency
• Financed over 250 Megawatts of
new wind power
• First data centers to receive ISO
14001 certification
• 100% carbon neutral

Google's Network Spans the Globe

Google's Global OpenFlow Network

Investing In Google’s Cloud
$2.9B in additional data center investments worldwide

2002 2004 2006 2008 2010 2012
Google Innovations in Software
MapReduce Dremel Colossus
GFS Big Table Spanner

Images by Connie Zhou
Google's Platform
"[Google's] ability to build, organize, and
operate a huge network of servers and
fiber-optic cables with an efficiency and
speed that rocks physics on its heels.
This is what makes Google Google: its
physical network, its thousands of fiber
miles, and those many thousands of servers
that, in aggregate, add up to the mother of
all clouds."
Wired, 'Google Throws Open Doors To Its Top Secret Data Center', October 2012
- Wired

Cloud Computing
IaaS PaaS SaaS
Infrastructure-as-a-Service Platform-as-a-Service Software-as-a-Service
Google Cloud Platform

IaaS PaaS SaaS
Cloud Computing
You Manage Vendor Managed
Infrastructure-as-a-Service Platform-as-a-Service Software-as-a-Service
Google
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
Packaged
Software
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking

Build Your Apps in the Cloud
Save Scale Succeed
Concentrate on your
core mission
Leverage massive, scalable
computing power
Save on capital
and operational costs

BigQuery
Cloud Endpoints
Caching
Compute Storage
Cloud Storage
App Services
Compute Engine
App Engine
Queues
Cloud SQL
Cloud Datastore
Persistent Disk

Mobile Gaming
Big Data
Storage
High Performance Computing Digital Marketing

A look inside Google Cloud Platform

Compute
Compute Engine
App Engine

Compute Engine

Compute Engine
Value
• Flexible and Familiar Infrastructure
• High Data Security
• Connect with the Google Network
• Fast and Easy Provisioning
• Flexible Billing
• Large and Powerful Disks
• Green Computing
• Partner Powered

Compute Engine
Features
• Sub-hour Billing
• Up to 10TB Persistent Disk
• Over 44 Instance Types
• Advanced Networking
• Instance Metadata and Startup Scripts
• Load Balancing
• Monitoring
• Snapshotting

App Engine

App Engine
Value
• Fully Managed Platform
• Easy Development & Deployment
• Focus On Your Code Not Your Server
• Automatic Scaling

App Engine
Features
• Popular Programming Language Support
• Flexible and Scalable Application Storage
• Services (Cron, Queue, Memcache, etc)
• Datastore
• Auto-scaling
• Versioning and Traffic Splitting
• Local Developer Tools
• Third-party Frameworks and Extensions

Storage
Cloud Storage
Cloud SQL
Cloud Datastore
Persistent Disk

NoSQL SQL Blob Block

Cloud Storage

Cloud Storage
Value
• Secure Sharing
• Huge Storage Capacity
• Speed
• SLA
• Cost
• Support

Cloud Storage
Features
• Versioning
• Static Sites
• Resumable Transfers
• Object Change Notifications
• Durable Reduced Availability
• More Coming Soon

Cloud Datastore

Cloud Datastore
Value
• Accessible Anywhere
• Secure Sharing
• Same High Replication Datastore Used
By App Engine Apps Today
• Equally Fast Queries For Any Sized Dataset
• Data is Replicated Across Several Data
Centers
• Use From Any Application or Language
• Serving 4.5 Trillion Requests Per Month

Cloud Datastore
Features
• Auto-scale
• Schemaless Access
• SQL-like Capabilities
• Authentication That Just Works
• Fast and Easy Provisioning
• RESTful Endpoints
• ACID Transactions
• Local Development Tools
• Built-in Redundancy

Cloud SQL
• Fully managed
• Ease of Use
• Highly Reliable
• Flexible Charging
• Security, Availability, Durability
• EU and US Data Centers
• Easy Migration & Data Portability
• Control

App Services
BigQuery
Cloud Endpoints
Caching
Queues

Big Query
• Fully Managed Big Data Analytics Service
• Fast
• Scalable
• Flexible and Familiar
• Security and Reliability

Cloud Endpoints
• Build Server side logic on full power,
management free App Engine platform
• Expose standards based REST
interfaces with built in Authorization
• Use auto-generated, strongly typed,
mobile optimized client libraries for
Android, iOS and web.

Support
We provide all of our
customers with Bronze
support giving you access
to online documentation,
community forums, and
billing support.
If you want direct access to
our support team for
questions related to
service functionality, best
practice architectures, and
service errors.
If you want 24 x 7 phone
support, more rapid target
initial response times and
consultation on
application development,
and architecture for your
specific use case.
If you want the most
comprehensive, personal
and customized support
we offer. Includes
everything in Gold support
as well as direct access to
the Technical Account
Management team.
Gold
starts at $400/month
Platinum
Contact Sales
Silver
$150/month
Bronze
Free

ISO 27001:2005 Certified

SLA Pricing
• Pay for only what you use
• 99.95% monthly SLA

Customers

3 Million
active applications in Google’s cloud

Snapchat
Delivers 350 million photos a day

Songpop
Serves 18TB a day with
80 million users

Scalr Cloud
Management
"Google Compute Engine is not
just fast. It’s Google fast. In fact,
it’s a class of fast that enables
new service architectures
entirely."
-Sebastian Stadil, Scalr

Udacity
"I'd rather be democratizing
education than scaling
memcached."
-Chris Chew, Senior Software
Engineer at Udacity

Eurovision
50,000 requests/second with 90%
served in <24ms

grandcentrix GmbH
"The decision for Google Compute
Engine saved our lives. It showed
outstanding performance from the start -
from launching new instances to single
instance performance. It's hands down
the best cloud computing platform out
there right now."
-Ralf Rottmann, CTO of grandcentrix GmbH

Pulse
70x increase in users in
just 18 months

Best Buy
"Developing apps on Google App
Engine takes one-fourth to one-tenth
of the resources and one-fourth
of the time compared to
building something ourselves."
-Gary Koelling, Director of Emerging Platforms

Rovio
“Our web games tend to be
popular immediately, so we don't
have the option of scaling over
time. Google App Engine makes the
process painless, since it can
instantly launch as many servers as
we need.”
-Stefan Hauk, Lead server developer for web games

Cdiscount.com
France's largest e-commerce site,
Cdiscount.com, is using Compute
Engine because it's 15x faster
than their on premise data
warehouse.

MapR
Breaks MinuteSort Record
• 1.5TB in 60 seconds
• 8,412 cores
• Google Compute Engine

cloud.google.com

Google Cloud Platform

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