Run-through of Google Analytics v5: - Multi-channel Funnels - Social analytics - Sitespeed - Multiple dashboards - Form error tracking ... Presented on 11/10/11 on #dmf Get in touch at @ndegeyndt

1. Nikolaas De Geyndt Online Marketing Consultant ndegeyndt@reference.be v5 Google Analytics October 11, 2011

2. Agenda What’s new in Google Analytics v5? Dashboards Social Multi-Channel Funnels Otherimprovements Let’s get actionable Extra tips Coming up

3. Dashboards Dashboards

5. social interactions including Google +1’s (by default)

6. and any custom interactions, like Facebook likes.

7. Social > Action:

8. The source and the action : Likes, shares, follows,

9. Social > Pages:

10. The specific page on which the action occurred

11. Setting up Social Analytics

14. The higher the number the more they assist in conversions

15. The higher the number the more they close the sales

16. More to 0: closed more than they assisted. More to 1: equally closed and assisted. More than 1: assisted more than closedOur client is paying twice? once through another channel like paid search, and again through the affiliate program. To balance this, we offer the affiliates a lower percentage when they close the order, than when they initiate

18. The higher the number the more important they are at initiating conversions

20. Create your own “channel groupings”

23. 62% of conversions happen within single interaction and represent 67% of revenu

26. Otherimprovements Find Reports

28. Otherimprovements Linking GWT to GA

29. Otherimprovements Linking GWT to GA

30. Extra Tip Where do people have trouble with your form. Use Event tracking on submit button onClick="_gaq.push(['_trackEvent', ‘Premieberekening', 'Stap 1', '1111']);"> 0 is OK, 1 is error category action label

32. Accept all input

33. Too many (personal) question?

34. Last 4 fieldsnotfilled in