RTB-Verfahren und Eigenschaften der Außenwerbung treffen im Programmatic DOOH aufeinander. Auch wenn die technischen Grundlagen dieselben sind, gibt es für Advertiser in der Umsetzung einer automatisierten DOOH Kampagne viel zu beachten.
Silver Bullet: The One Trick Most Companies Looking to go Digital are MissingThoughtworks
ThoughtWorks Live India 2015 - Talk by Aman Narain, Strategic Advisor, SmartKarma | Intelligent Investing and Aleph - Labs
Former Global Head of Digital Banking Standard Chartered Bank
Part of a panel at ESTO Conference 2017
When looking to catch the attention of visitors, placing destination video on traditional TV channels continues to face stiff competition from Netflix, Hulu, Snapchat and Instagram. To entice visitors to your destination, into your hotel rooms, all while delivering strong key performance indicators into the board room, are you using the most effective, emerging channels? Should your DMO be investing in and exploring augmented reality, virtual reality and 360 video or stick to traditional TV spots during reality TV shows? Leave this session with best practices when using Snapchat, Instagram and new video reality. Leave with the top three takeaways towards optimizing your DMO’s marketing channels.
Goldmedia Press Information: Media Trends 2010Goldmedia Group
Berlin, 12th January 2010. The economic and advertisement crises left a deep impact on media and telecommunications markets in 2009, driving the search for new and lucrative business models forward. Which changes and challenges will
arise in 2010? The experts at Goldmedia have compiled brief analyses on trends in television, internet, mobile communications, publishing, and media research in Germany.
INNOVATION is the creation of something really new, not just a variation of an existing item. The new item can be based on existing modules, but in order to count as an innovation, new properties are required. In today's global & saturated markets, industries are relying on innovation to survive on the economic battlefield.
But in order to create really innovative Packaging, we will most often require new technical capabilities & investments. Therefore, Packaging Innovation is currently often technology-driven -- new capabilities appear & then allow to create new kinds of Packaging. This approach is fine and should not only be continued in the Future, but even supported by better communication & knowledge transfer concerning these capabilities.
If we want to understand the impact on Digitalisation onto the Packaging Industry and start to create concepts for Future Packaging, however, we will need to work the other way round. To innovate for the next 7 years, we need to work from a VISION.
The scenarios in this article can help you to create relevant visions for your companies & brands. For our FUTURE.
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...Wiiisdom
Learn why a consistent visual language is the key to a better understanding of your reports.
See how simple and effective visualizations, using the graphomate extensions for Webi, improve the design and acceptance of your reports and dashboards.
Watch the session here: https://youtu.be/itDiW8PiWOE
Silver Bullet: The One Trick Most Companies Looking to go Digital are MissingThoughtworks
ThoughtWorks Live India 2015 - Talk by Aman Narain, Strategic Advisor, SmartKarma | Intelligent Investing and Aleph - Labs
Former Global Head of Digital Banking Standard Chartered Bank
Part of a panel at ESTO Conference 2017
When looking to catch the attention of visitors, placing destination video on traditional TV channels continues to face stiff competition from Netflix, Hulu, Snapchat and Instagram. To entice visitors to your destination, into your hotel rooms, all while delivering strong key performance indicators into the board room, are you using the most effective, emerging channels? Should your DMO be investing in and exploring augmented reality, virtual reality and 360 video or stick to traditional TV spots during reality TV shows? Leave this session with best practices when using Snapchat, Instagram and new video reality. Leave with the top three takeaways towards optimizing your DMO’s marketing channels.
Goldmedia Press Information: Media Trends 2010Goldmedia Group
Berlin, 12th January 2010. The economic and advertisement crises left a deep impact on media and telecommunications markets in 2009, driving the search for new and lucrative business models forward. Which changes and challenges will
arise in 2010? The experts at Goldmedia have compiled brief analyses on trends in television, internet, mobile communications, publishing, and media research in Germany.
INNOVATION is the creation of something really new, not just a variation of an existing item. The new item can be based on existing modules, but in order to count as an innovation, new properties are required. In today's global & saturated markets, industries are relying on innovation to survive on the economic battlefield.
But in order to create really innovative Packaging, we will most often require new technical capabilities & investments. Therefore, Packaging Innovation is currently often technology-driven -- new capabilities appear & then allow to create new kinds of Packaging. This approach is fine and should not only be continued in the Future, but even supported by better communication & knowledge transfer concerning these capabilities.
If we want to understand the impact on Digitalisation onto the Packaging Industry and start to create concepts for Future Packaging, however, we will need to work the other way round. To innovate for the next 7 years, we need to work from a VISION.
The scenarios in this article can help you to create relevant visions for your companies & brands. For our FUTURE.
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...Wiiisdom
Learn why a consistent visual language is the key to a better understanding of your reports.
See how simple and effective visualizations, using the graphomate extensions for Webi, improve the design and acceptance of your reports and dashboards.
Watch the session here: https://youtu.be/itDiW8PiWOE
We are MING Labs. We design and develop software applications, mobile user experiences and data visualizations. Our global team has a strong passion for innovation & future technologies.
Today programmers do not develop applications from scratch, but they spend their time fixing, extending, modifying and enhancing existing applications. These old systems are often a large tangled mess, where changes become harder and harder. DDD can help us to improve this situation and to meltdown the big ball of mud.
La Chaire A&NMT a récompensé lors du PMF 2013 le programme Gamecity Hamburg pour son rôle clé dans le développement et la structuration d’une offre territoriale compétitive dans un secteur créatif de pointe: l’industrie du jeux vidéos. Par son approche partenariale, et ses différentes activités, Gamecity Hambourg a contribué à renforcer les synergies entre les institutions publiques (gouvernement, université des sciences appliquées d'Hambourg), l'industrie locale du jeu vidéo et les autres industries créatives du territoire (plus de 20 000 emplois). Il a ainsi donné naissance à un véritable écosystème de l'industrie digitale, favorable à la création de starts-up, au développement de nouveaux produits et marchés. En termes de résultats, cette réussite s’illustre par de fortes retombées économiques, dont la croissance du nombre d’emplois (passage de 800 en 2003 à plus de 4400 en 2013) d’entreprises du secteurs (144 en 2011, 155 en 2012) et par le positionnement d’Hambourg comme la ville leader de l’industrie du jeu vidéo en Allemagne.
We are passionate. We are creative. We are honest.
After 5 TV Media Services is the result of necessity, innovation, experience and passion.
We care most about emphasizing your brand\'s unique selling point and/or company\'s values consistently and perpetually.
But, don\'t take our word for it—SEE for yourself!
Content Strategy Forum 2014 - Game Change Corporate Storytelling and Content ...ContentStrategyForum2014
350 official social media channels, 500 websites, numerous audiences ranging from B2B to B2C – the digital realm of Bosch encompasses a wide variety of digital initiatives across the globe. How do you ensure consistency throughout a fast growing number of digital activities and social media channels and use them to increase the reputation of a "connected company"?
Similar to script teams in the TV, film or games, industry the digital community within Bosch works with a storytelling and content marketing framework to orchestrate its work. The framework helps the people involved to co-create and share content, ensure consistency and perform joint campaigns across countries and business divisions. This session will take you through the lessons learned within the Bosch Group and touches the following questions:
- How can you adopt storytelling methods for Corporate Communications and Marketing in the social media age?
- How can transmedia storytelling could work as framework for content strategies?
- And what can we learn from online games when it comes to digital campaigning?
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
... are more than just DIGITAL OFFERS, PRICE LISTS, MARKETING MATERIAL or EXCHANGE RATES
Why are the digital materials so useful?
➢ They save on the cost of printing marketing material
➢ Users can edit the content themselves
➢ Displayed ads or messages can be changed instantly in all locations at once
➢ They attract more attention than printed ads/notices
➢ Greater ability to analyze the playback of ads/notices
With digital labels we gain more opportunities to create a brand identitiy by exposing customers to accurate messages/notices throghout the business premises. Free up staff for other work and give customers access to additional informations.
Talk "Multimodal, Collaborative & Autonomous" from IoT Meetup on October 20 2020 by Jan Groenefeld, Solution Manager Industry, Lead UX Designer, Ergosign.
The times of the "single point of interaction" on the wide format multi- touch screen are numbered. Multiple touch points with cross-modality interaction options - from touch to speech to gestures - will become standard in the everyday work of machine operators in the medium term. In addition, there is a progressive interconnectedness of our physical environment, as well as the digital-sensory extension of the human being himself.
What counts now is a human-centered view: on the one hand, in terms of the change of the work situation, on the other hand, in terms of the way our senses perceive and function. Which technologies have the potential to support people in their work in a meaningful way in the short and long term? Which methods and design principles are suitable for designing multimodal systems in a way that they support people instead of overburdening them?
Take a look with us at future work situations and application contexts. We present human-centered process models based on service design, which enable the successful development of smart industrial applications and holistically interactive ecosystems in an industrial context.
Hochwertiger Content ist gerade für Publisher enorm wichtig. Aber auch der beste Content bringt wenig, wenn potentielle Leser nicht auf ihn aufmerksam werden. Diese Session zeigt, wie mit einem Ad Operations Team aus Techis und Schreiberlingen Content Marketing von Programmatic Advertising profitiert.
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We are MING Labs. We design and develop software applications, mobile user experiences and data visualizations. Our global team has a strong passion for innovation & future technologies.
Today programmers do not develop applications from scratch, but they spend their time fixing, extending, modifying and enhancing existing applications. These old systems are often a large tangled mess, where changes become harder and harder. DDD can help us to improve this situation and to meltdown the big ball of mud.
La Chaire A&NMT a récompensé lors du PMF 2013 le programme Gamecity Hamburg pour son rôle clé dans le développement et la structuration d’une offre territoriale compétitive dans un secteur créatif de pointe: l’industrie du jeux vidéos. Par son approche partenariale, et ses différentes activités, Gamecity Hambourg a contribué à renforcer les synergies entre les institutions publiques (gouvernement, université des sciences appliquées d'Hambourg), l'industrie locale du jeu vidéo et les autres industries créatives du territoire (plus de 20 000 emplois). Il a ainsi donné naissance à un véritable écosystème de l'industrie digitale, favorable à la création de starts-up, au développement de nouveaux produits et marchés. En termes de résultats, cette réussite s’illustre par de fortes retombées économiques, dont la croissance du nombre d’emplois (passage de 800 en 2003 à plus de 4400 en 2013) d’entreprises du secteurs (144 en 2011, 155 en 2012) et par le positionnement d’Hambourg comme la ville leader de l’industrie du jeu vidéo en Allemagne.
We are passionate. We are creative. We are honest.
After 5 TV Media Services is the result of necessity, innovation, experience and passion.
We care most about emphasizing your brand\'s unique selling point and/or company\'s values consistently and perpetually.
But, don\'t take our word for it—SEE for yourself!
Content Strategy Forum 2014 - Game Change Corporate Storytelling and Content ...ContentStrategyForum2014
350 official social media channels, 500 websites, numerous audiences ranging from B2B to B2C – the digital realm of Bosch encompasses a wide variety of digital initiatives across the globe. How do you ensure consistency throughout a fast growing number of digital activities and social media channels and use them to increase the reputation of a "connected company"?
Similar to script teams in the TV, film or games, industry the digital community within Bosch works with a storytelling and content marketing framework to orchestrate its work. The framework helps the people involved to co-create and share content, ensure consistency and perform joint campaigns across countries and business divisions. This session will take you through the lessons learned within the Bosch Group and touches the following questions:
- How can you adopt storytelling methods for Corporate Communications and Marketing in the social media age?
- How can transmedia storytelling could work as framework for content strategies?
- And what can we learn from online games when it comes to digital campaigning?
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
... are more than just DIGITAL OFFERS, PRICE LISTS, MARKETING MATERIAL or EXCHANGE RATES
Why are the digital materials so useful?
➢ They save on the cost of printing marketing material
➢ Users can edit the content themselves
➢ Displayed ads or messages can be changed instantly in all locations at once
➢ They attract more attention than printed ads/notices
➢ Greater ability to analyze the playback of ads/notices
With digital labels we gain more opportunities to create a brand identitiy by exposing customers to accurate messages/notices throghout the business premises. Free up staff for other work and give customers access to additional informations.
Talk "Multimodal, Collaborative & Autonomous" from IoT Meetup on October 20 2020 by Jan Groenefeld, Solution Manager Industry, Lead UX Designer, Ergosign.
The times of the "single point of interaction" on the wide format multi- touch screen are numbered. Multiple touch points with cross-modality interaction options - from touch to speech to gestures - will become standard in the everyday work of machine operators in the medium term. In addition, there is a progressive interconnectedness of our physical environment, as well as the digital-sensory extension of the human being himself.
What counts now is a human-centered view: on the one hand, in terms of the change of the work situation, on the other hand, in terms of the way our senses perceive and function. Which technologies have the potential to support people in their work in a meaningful way in the short and long term? Which methods and design principles are suitable for designing multimodal systems in a way that they support people instead of overburdening them?
Take a look with us at future work situations and application contexts. We present human-centered process models based on service design, which enable the successful development of smart industrial applications and holistically interactive ecosystems in an industrial context.
Hochwertiger Content ist gerade für Publisher enorm wichtig. Aber auch der beste Content bringt wenig, wenn potentielle Leser nicht auf ihn aufmerksam werden. Diese Session zeigt, wie mit einem Ad Operations Team aus Techis und Schreiberlingen Content Marketing von Programmatic Advertising profitiert.
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Google Analytics bietet eine Vielzahl an Insights für die Optimierung von Websites. Erfahren Sie, welche Reports, Segmente & Funnels Conversion Optimierer kennen müssen und wie man datengetriebene Testing-Ideen entwickelt. Außerdem: Test-Beispiele, Erfolge & Learnings aus der Praxis.
Mit der kostenlosen Trackinglösung für Apps von Google erfasst du die Nutzer und Interaktionen deiner App und bewertest diese in eigenen Reports. Im Workshop siehst du, was Firebase kann, wie man es nutzt und worauf du achten musst.
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The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
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The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
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Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
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Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
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Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
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#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
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Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
2. AGENDA
1 WARUM PROGRAMMATIC DOOH?
2 CLASH OF TWO WORLDS
3 PROGRAMMATIC DOOH BEI GOLDBACH
4 RESÜMEE & AUSBLICK
5 Q & A
3. ‘Simply put there is now the opportunity to include
DOOH inventory alongside your video, TV display
etc., when running an omnichannel campaign.
It allows for a consolidated view of your campaign
and, put simply, means that you can now buy DOOH
from your DSP.’
-Zachary King - MediaMath
4. Goldbach Austria GmbH
„DOOH enables life-sized and larger-than-life creative
experiences unlike any other channel.
It reaches consumers in the real-world, influencing
thoughts and decisions on their journeys between
home, work, shopping and entertainment.“
-Ari Buchalter - CEO Intersection
18. RESÜMEE UND AUSBLICK
1 ECHTES PROGRAMMATIC STATT AUTOMATISIERUNG DER BUCHUNG
2 VEREINHEITLICHUNG DER SYSTEME & METHODEN DER KONTAKTZÄHLUNG
3 TRANSPARENZ IN ALLEN STUFEN DES PROZESSES
4 AUFBAU VON KNOW HOW BEI KUNDEN, AGENTUREN, VERMARKTERN & PUBLISHERN
5 MUT BEI DER ENTWICKLUNG & IMPLEMENTIERUNG NEUER TECHNOLOGIEN