This document outlines 10 steps for digital marketing success: 1) Identify goals such as acquiring traffic that drives revenue 2) Determine a digital marketing budget to achieve goals through content creation, resources, and media spend 3) Prioritize products in the digital strategy and execution 4) Ensure high execution, effectiveness, efficiency through leadership, resources, and digital distribution 5) Develop current content assets and identify gaps 6) Map content to customer segments, purchase funnel stages, and products 7) Distribute the right content to the right people through various channels aligned with purchase stages 8) Analyze data and metrics to better optimize for traffic quantity and quality 9) Report on performance metrics like conversions, engagement