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Google udates & algoriths in digital Marketing
- 1. Google updates & Algorithms
- 2. Google Updates • Changes & rules---search engine. why changes? • Improve quality of search results • Relevant content to users.
- 3. Google Algorithms • Algorithm??----set of insructions – machine- works. • Google works accordingly based on these algorithms. • Web pages are ranked in search results. • Updates and Algorithms---significant role
- 4. Punishing website • Black hat techniques • Based on google algorithms, google will punish. How will it punish?
- 6. Panda(Feb 24,2011) • Aim---low Quality,duplicate & thin content. • Penalizing and Rewarding.
- 7. What panda doesn’t like? • 1. Poor User Experience---- relevancy & website design. • 2. Duplicate content • 3. Plagiarism • 4. Thin Content • 5. Keyword Stuffing
- 8. Stay Safe with Panda • Check for Duplicate content • Check for Plagiarism • Identify thin content
- 9. Penguin(April 24,2012) • Aims---spammy irrelevant links, low quality links, spammy backlinks. • Obtained through paid links,link exchanges. • Penguin finds these website & penalize----no genuine content. • Drops the ranking & decrease the traffic.
- 10. Stay safe from Penguin • Removing the spammy links, irrelevant & unnatural links. • Submit request to google • Google recognize the websites----ranking.
- 11. Pigeon (July 2014) • Aim------Accuracy & Relevance-–local search. • Strong impact on Business Services. • Ex: Hotels, Restaurant, Hospitals etc., • Not punishing Algorithm
- 12. Humming Bird(Aug 20,2013) • Aim-----Understand Human/User intension • Ex : coffee & coffee shop • 1. Spelling Mistakes • 2. Semantic Searches • 3. Voice Search • Not punishing Algorithm
- 13. EMD-Exact Match Domain(2012) • Aim-----Low quality exact match domains. • Ex: Interior Designer- • www.Interiordesigner.com www.agile.com • Try to rank well with low Quality content.
- 14. Stay safe from EMD • If websites provides genuine & valuable content • Positive user experience • Ranking can be increased • After EMD---focused on content,relevance & user engagement.
- 15. Mobile geddon(April 21,2015) • Aim----Responsive & user friendly for mobile users • growth of smart phones • Browsing on mobiles • Google recognized importance Rewarded—mobile friendly Penalized- not mobile friendly • No impact on desktop results.
- 16. Stay safe from Mobile geddon • Website is mobile friendly. • Design website according to mobile.
- 17. Google pay day(2013) • Aim -----find misleading content, fake loans, useless schemes, get rich quick schemes. • Trap for the users. • Penalize & out rank websites.
- 18. Fred(2018) • Aim----Ads dominating main content, wrong placements of ads • Poor user experience • Fred penalize the website ---low rankings.
- 19. Conclusion • With Algorithms---google works accordingly. • Google keeps updating 100’s times ===year. • Ex: Politicians==websites Black money==Black hat techniques. Algorithms==Raiding Authority. • Once Algorithms updated, Start punishing all websites with Black hat techniques. • Google updates are announced via twitter.