Download to read offline
Google Algorithm | By Arbab/Adan IT Center
- 1.
- 2. AGENDA What is GoogleAlgorithm? How it works? What it considers? How they’re Up-dated? 8 major Google Algorithm updates
- 3. WHAT IS GOOGLEALGORITHM? Google's algorithm is a complex system of rules that ranks websites in search results.
- 4. HOW IT WORKS? Google'salgorithm searches its index of billions of web pages for content that matches a user's query. It then ranks the most relevant pages and presents them in a list.
- 5. WHAT IT CONSIDERS? Google'salgorithm considers many factors, including: • Keywords: If the keyword appears in the page's title, header tags, and meta description • Backlinks: The number of organic links to the page • Page speed: How quickly the page loads • Content quality: Whether the page contains relevant content beyond the keyword • Mobile performance: How the website performs on mobile devices
- 6. HOW THEY’RE UP-DATED? Googleregularly updates its algorithms to improve search results and stay ahead of spammers. These updates are often minor, but Google also makes major changes called core updates several times a year.
- 7. 8 MAJOR GOOGLE ALGORITHMUPDATES 1. PANDA 2. PENGUIN 3. HUMMING-BIRD 4. MOBILE 5. RANK-BRAIN 6. MEDIC 7. BERT 8. CORE UP-DATES
- 8. 1.PANDA The Panda algorithm,launched by Google in 2011, targets low-quality content, such as duplicate or spammy text, and penalizes websites for practices like keyword stuffing. It assigns a "quality score" to pages, which affects their rankings. Since becoming part of Google's core algorithm in 2016, updates have been more frequent, speeding up penalties and recoveries. To avoid these issues, regularly check for content problems using tools like Website Auditor, which can also help you create high-quality pages by analyzing your competitors' successful content.
- 9. 2.PENGUIN The Google Penguinupdate, launched on April 24, 2012, targets websites with unnatural or spammy backlinks, such as those from link farms or PBNs. To avoid penalties, monitor your backlink profile with tools like SEO Spy-Glass, which helps identify suspicious link growth. If you find harmful links, you can disavow them using Google’s Disavow Links Tool to prevent ranking damage.
- 10. 3.HUMMING-BIRD The Google Hummingbirdupdate, launched on August 22, 2013, focuses on understanding searcher intent rather than just matching keywords. It uses natural language processing to rank pages based on related terms and synonyms. To adjust, expand your keyword research to include related concepts and synonyms using tools like Rank Tracker. Creating content that aligns with searcher intent helps improve both engagement and SEO.
- 11. 4.MOBILE The April 21,2015, update shifted Google's focus to ranking websites based on the mobile version's speed and usability, rather than the desktop version. To adapt, ensure your site is mobile- friendly by improving speed and usability. Use Google’s mobile- friendly and page speed tests to identify areas for improvement. These tests are also available in Web-Site Auditor, where you can check your mobile optimization as part of your website audit.
- 12. 5.RANK-BRAIN The October 26,2015, Rank-Brain update, part of Google’s Hummingbird algorithm, uses machine learning to understand search queries beyond just the words used, considering factors like synonyms, implied meaning, and search history. To improve rankings, focus on creating relevant and comprehensive content. Tools like Web-Site Auditor’s TF-IDF can help identify key terms used by top competitors, which you can add to your content to boost relevance and improve search performance.
- 13. 6.MEDIC The May 4,2018, Google Medic update targeted websites in sensitive areas like health and finance, emphasizing E- A-T (expertise, authority, trust). To adapt, improve your site's authority by building a strong backlink profile. Tools like SEO Spy-Glass can help identify high-authority backlinks from competitors to boost your site’s credibility and E-A-T signals.
- 14. 7.BERT The October 22,2019, Google BERT update improves how Google understands search queries and content context. To adapt, focus on writing high-quality, meaningful content with relevant entities and clear context, avoiding fluff. Google now rewards well-written, informative copy more than ever.
- 15. 8.CORE UP-DATES Since 2017,Google core updates improve or combine previous updates, with unclear impacts. To adapt, track your keyword rankings using tools like Rank Tracker, and analyze ranking shifts after updates to identify changes and adjust accordingly.
- 16.