Google regularly updates its algorithms to improve search quality and provide more relevant results to users. These algorithms determine how websites are ranked in search results. Updates like Panda, Penguin, and Mobilegeddon aim to penalize low-quality, duplicate, thin, or non-mobile friendly content while rewarding high-quality content. Websites can stay safe from algorithm updates by avoiding black hat techniques, checking for duplicate and thin content, removing spammy links, and ensuring content is accessible on mobile.

1. Google updates & Algorithms

2. Google Updates
• Changes & rules---search engine.
why changes?
• Improve quality of search results
• Relevant content to users.

3. Google Algorithms
• Algorithm??----set of insructions – machine- works.
• Google works accordingly based on these algorithms.
• Web pages are ranked in search results.
• Updates and Algorithms---significant role

4. Punishing website
• Black hat techniques
• Based on google algorithms,
google will punish.
How will it punish?

5. Google Algorithms

6. Panda(Feb 24,2011)
• Aim---low Quality,duplicate & thin content.
• Penalizing and Rewarding.

7. What panda doesn’t like?
• 1. Poor User Experience---- relevancy & website design.
• 2. Duplicate content
• 3. Plagiarism
• 4. Thin Content
• 5. Keyword Stuffing

8. Stay Safe with Panda
• Check for Duplicate content
• Check for Plagiarism
• Identify thin content

9. Penguin(April 24,2012)
• Aims---spammy irrelevant links, low quality links, spammy backlinks.
• Obtained through paid links,link exchanges.
• Penguin finds these website & penalize----no genuine content.
• Drops the ranking & decrease the traffic.

10. Stay safe from Penguin
• Removing the spammy links, irrelevant & unnatural links.
• Submit request to google
• Google recognize the websites----ranking.

11. Pigeon (July 2014)
• Aim------Accuracy & Relevance-–local search.
• Strong impact on Business Services.
• Ex: Hotels, Restaurant, Hospitals etc.,
• Not punishing Algorithm

12. Humming Bird(Aug 20,2013)
• Aim-----Understand Human/User intension
• Ex : coffee & coffee shop
• 1. Spelling Mistakes
• 2. Semantic Searches
• 3. Voice Search
• Not punishing Algorithm

13. EMD-Exact Match Domain(2012)
• Aim-----Low quality exact match domains.
• Ex: Interior Designer-
• www.Interiordesigner.com
www.agile.com
• Try to rank well with low Quality content.

14. Stay safe from EMD
• If websites provides genuine & valuable content
• Positive user experience
• Ranking can be increased
• After EMD---focused on content,relevance & user engagement.

15. Mobile geddon(April 21,2015)
• Aim----Responsive & user friendly for mobile users
• growth of smart phones
• Browsing on mobiles
• Google recognized importance
Rewarded—mobile friendly
Penalized- not mobile friendly
• No impact on desktop results.

16. Stay safe from Mobile geddon
• Website is mobile friendly.
• Design website according to mobile.

17. Google pay day(2013)
• Aim -----find misleading content, fake loans, useless schemes, get
rich quick schemes.
• Trap for the users.
• Penalize & out rank websites.

18. Fred(2018)
• Aim----Ads dominating main content, wrong placements of ads
• Poor user experience
• Fred penalize the website ---low rankings.

19. Conclusion
• With Algorithms---google works accordingly.
• Google keeps updating 100’s times ===year.
• Ex: Politicians==websites
Black money==Black hat techniques.
Algorithms==Raiding Authority.
• Once Algorithms updated, Start punishing all websites with Black hat
techniques.
• Google updates are announced via twitter.