Google bought YouTube in 2006 for $1.65 billion to strengthen its position in online video sharing and compete against Microsoft. YouTube had become the leader in online video with over 649 million videos viewed per month compared to only 60 million for Google Video. The acquisition helped Google organize more of the world's information by incorporating YouTube's massive video library and sharing capabilities.

1. STRATEGIC
ANALYSIS AND
GOOGLE BOUGHT
YOUTUBE

2. "Google's mission is to organise the world's
information and make it universally accessible
and useful"

4.  Gmail  Google Chat
 Blogger  Google Calendar
 Picasa  Google Reader
 YouTube  Google Apps
 Google Search  Google Groups
 Google Sites  Google Maps
 Google Video  Google Earth
 Google Buzz  Google Wave
 Google Docs  Google Chrome

5. S W
TRENGTHS EAKNESSES
• Search engine industry
• Executive management • Public perception of Google’s
• Large cash flow practices
• Loyal and satisfied employees • Non-corporation by foreign
• Loyal customers governments
• Products are very adaptable • Decisions being made to progress
• Pushing society’s technology Google
• Channels for the phone market • Advertising revenue growth is
• Scalability slowing down
• Openness
O T
HREATS
PPORTUNITIES
• Secure consumers personal info
• Resurrect relationship with
Chinese market • Copyright lawsuits/issues
• Focus into developing tangible • Public perception of Google
technology • Microsoft’s growing dislike
• Relationship in other websites • Continued insistence by some
• Gaps in online market offering foreign governments
• Targeting specific markets- • Microsoft and Yahoo possible
children or senior citizens partnership
• Future expansion for television • Advertising space is becoming
• Revenue through advertising more competitive

7. • USP: Google facilitate the efficient
organisation, storage and retrieval of
data/information across a wide (online)
platform. The result is a
convenient, customizable, co-creation
approach to media sharing for the use of
individuals and organisations alike.
• Profit formula: Mostly dependent on
advertising (97%), other main areas is
software licencing to businesses

8. Competencies Capabilities Resources
• Search •Recruitment & retention •Data warehouse
• Data warehousing of talented staff •Huge financial resources
• Innovation •Facilitation of content co- •Expert & motivated
• Software programming creation on the web personnel
• Cloud computing •Brand name
• Brand management & •Search engine
PR •Online traffic
•Display network
•Loyal customers

14. Video Blogging

15. 2004 2005 2006 2007 2008
Google Bought Youtobe
2Web Technologies dMarc Xunlei
Phatbits Broadcasting– Adscape – Video
Urchin S/W Inc. Radio Advertising Game advertising
Dodgeball Trendalyzer
Reqwireless Measure Map Tonic Systems
Current Comm. Group Upstartle Marratech
Android @Last Software GreenBorder
Skia Orion Panoramio
Akwan InfoTech Neven Vision FeedBurner
AOL (5% stake) - JotSpot PeakStream
Internet YouTube- Video Zenter
Sharing Grand Central –
VOIP
Endoxon

17.  In July 2006, Google Video shows 60 million
worldwide, 649 million in the number of vidyo
shown on YouTube.
 Almost 11 times higher than in the entire internet
from Google Video YouTube has made
representation. More videos america 106.5 million
people were also shown this.
 Video display of 649 million a month, roughly 7
billion a year video that shows a site. YouTube to
display videos on their site, not only in this
place, the codes of broadcasting on the internet
sites or Google's YouTube by putting anyone can
show the same video.

18.  Video display of 649 million a month, roughly 7
billion a year video that shows a site. YouTube to
display videos on their site, not only in this
place, the codes of broadcasting on the internet
sites or Google's YouTube by putting anyone can
show the same video.
 Thus, Google Video ads will receive, billions of
times, millions of people, tens of thousands of
different sites will be able to show through.
 And it showed that a number of sectors.