Obesity rates have significantly increased in the past three decades, leading to a rise in diet-related diseases, especially among children who are facing high levels of malnutrition. A project called Goodoof aims to tackle food literacy and sustainability among youth aged 7-14 through interactive learning and community collaboration. The initiative involves a diverse team focusing on education about nutrition, sustainable farming, and food marketing to empower the next generation as change-makers.

1. In the last three decades, obesity rates have
doubled for adults and tripled for children
while diet-related diseases are now killing
people more than ever.
Your family, your friends and your neighbors!

2. With less time to cook, convenience and
processed foods are more and more
popular. Lack of food literacy, irresponsible
food marketing and the increasing
availability of junk food is changing the
way food is consumed.
This is the problem!
SOURCE: Jamie Oliver Food Foundation

3. Malnutrition and Stunting are Still High
Filipino children below five years old who are underweight remain at
20 percent while children who are below the average height-to-age
ratio remain at 30 percent. Families who do not get the 100 percent
dietary energy requirement even increased from 57 percent of the
population in 2003 to 66.9 percent in 2008.
Source: National Nutrition Surveys as of 2011. Photo: Attribution Some rights reserved by Feed My Starving
Children (FMSC)

5. INTERACTIVE BOOK AND LOCATION-AWARE GAME
THAT TEACHES FOOD LITERACY AND SUSTAINABILITY

6. GoodooF takes a holistic, inclusive approach
which aims to engage and empower youth as
change-makers. They learn via games and real
world projects which they make and
collaborate on within their schools and local
community.
A Social Innovation – Philippines and then the World!

7. Key Features and Learning Outcomes
Project-based Learning
App &
Augmented
Reality
Location-aware
Game
Nutrition & Food
Science
Impact of Chronic
Diseases
Sustainable Urban
Farming
Food Marketing

8. Product Mix
Printed &
eBook
Posters &
Flashcards
Android
App
DIY Projects
Kit
Recipe
Book
Super Food
Sachet
Snacks
Select
Seeds

9. The Primary Market is 7-14 Year Olds via
Schools
After School
Programs
Youth Groups
Church
Groups
Community
Organizations

10. Current Startup Team
Founders
Project
Manager
Nutritionist-
Dietician
Preventive
Health
Expert
App & Web
Developer
Illustrator-
Designer
Aquaponic
Farming
Experts

11. Key Human Resources Needed
Administrator
Writers &
Editor
Instructional
Designer

12. The Founding Partners
Brendan O’Keefe
 Edupreneur – Curiosity Lab Australia
 25 years in Youth and Community Work
 eLearning Specialist and Web Developer
 Father, Meditator and Foodie
 www.curiositylab.com.au
 www.brendanokeefe.com
Kit Sumabat RN, CPHIMS
 Social techno-preneur – Super Schools Project
 10 years in Healthcare and Informatics
 CEO at EHR International-Philippines, Inc
 Husband, Geek-at-heart and Environmentalist
 www.ehrinternational.com
 www.superschoolsproject.org

13. CHANGE
STARTS WITH
YOUTH
VISIT US AT
GOODOOF.NET