This document provides guidance on repurposing content to save time and reach new audiences. It recommends going through past blog and social media posts to find still-relevant content. Key parts of the content can be repackaged in different formats like tweets, Facebook posts, Pinterest images, and SlideShare presentations. Repurposing content in various ways forms a cycle that continually provides new material while boosting SEO and spreading messages further.

1. Good Content Never Dies
Your guide to repurposing content.

2. Feeling overwhelmed by constantly
having to create content for your blog?
…and other social sites?

3. The answer is simple….

4. REPURPOSING CONTENT

5. WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???
WHY REPURPOSE???

6. 1. Saves Time
No need to spend time thinking of
countless new blog topics.

7. 2. Reaches Further
Easily distribute your content to
different platforms.

8. 3. Seizes New Audiences
Consumers may not see your content in
its original format the first time around.
You’ll be able to appeal to all viewers:
visual, auditory and kinesthetic
learners.

9. 4. Bolsters The Message
It’s all about the impressions. With
multiple touches, it allows for your
message to sink in.

10. 5. Boosts SEO
Adds another way to target desired
keywords and build quality links.

11. STEPS TO REPURPOSING

13. 3. Pick out snippets that will
be optimal to repurpose
1. Go through your past
blog and social media
posts
2. Pick out content that is
still timely, relevant and
performed well

14. You can do this by…

15. Creating an outline of the blog.

16. Making a list of the important subject matter.

17. Highlighting content that can be made into
one-liners, such as quotes or stats.

18. Taking list posts and breaking them down into
more detail - using each bullet as the main
topic and expanding upon it.

19. And…Making complex/longer posts into lists.

21. Take your snippets and decide how to
repurpose it and where it will go.

23. • The easiest place to repurpose - you only have 140
characters!
• Use a snippet you pulled out earlier, such as a
quote, stat or main point.
• Think about creating an image and adding the text,
a blog title or tweetable info to it to make it more
visually appealing.
• It’s best to add a link to the original content if
possible.

25. FACEBOOK

26. You can repurpose your content the same way
you would for Twitter.
Include images and add text if necessary – just
remember to keep it short and to the point.

28. PINTEREST

29. Create an engaging image, such as an infographic
or a how-to flowchart. Summarize the content in a
visual way.

31. SLIDESHARE

32. Take the outline and bullet points from the original
content and add them to different slides. Don’t be
afraid to use more text than usual because you
won’t actually be presenting it.

33. Like this SlideShare example here!

34. POINTS TO REMEMBER

35. Repurposing is a cycle.
Create new content.
Repurpose it.
Find a new point in the repurposed content you can
blog about in the future.
And so on.

37. Check out our sources!
Source
Source
altstudios.com