Getting your content spread out over the web fast and efficiently is the key to building influence and authority in your niche. Put these practical, powerful tips from five well-known internet marketing experts to work on your content starting right now! Get the entire article, with a complete list of useful links and resources at http://bit.ly/GetLeverage

1. Content Repurposing
The Ultimate Influence Strategy
Dr. Ellen Britt
MarketingQi.com

2. High Quality Content
 Information that is current
 Content that is ‘actionable’
 Concepts that are clearly explained
 Communicated in an engaging and entertaining
style…

3. For Solopreneurs…
 Prospect of churning out reams of content is
daunting
 Widespread content distribution must occur so you
can…

4. Influence
 Extend your Reach
 Be seen as an Authority
 Spread your Influence…

5. Content Repurposing
 Strategically done
 High Quality
 One piece of superb content at a time
 Repurposed in different formats…

6. Denise Wakeman
DeniseWakeman.com

7. Denise Wakeman
Audioboo
 Repurpose blog posts into audio tips with
AudioBoo.fm
 Audio tips are syndicated to iTunes
 Opportunity to reach audience who prefers to get
content aurally
 Social sharing options mean that you can extend the
life of your content…

8. Kathleen Gage
KathleenGage.com

9. Kathleen Gage
Teleseminars
 Deceptively simple, but very powerful strategy
 Teleseminar is recorded and then transcribed
 Use ‘as is’ or turn into any # of items, i.e.
articles, blog posts, tweets, reports and/or ebooks
 Allows for multiple streams of revenue…

10. Marnie Pehrson
MarniePehrson.com

11. Marnie Pehrson
Webcam Interviews
 Conduct webcam interviews with experts
 Use Oovoo.com – has recording option
 Upload videos to YouTube for storage
 Share on Facebook and Pinterest
 Offer the audio downloads for a fee or as a bonus
item…

12. Nicole Dean
NicoleOnTheNet.com

13. Nicole Dean
Affiliate and JV Partners
 Blog post into a report affiliates use to insert their
links and at the same time, promote you
 Create a training video and encourage affiliates to
embed the video on their blogs with affiliate link
underneath it to your products
 Free interview, then turn transcript into content
affiliates can spread around, with their affiliate link
embedded inside…

14. Ellen Britt, PA, Ed.D.
MarketingQi.com

15. Ellen Britt
Related Article
 Expand a subsection of your blog post into a related
article
 Post on the major content marketing sites such as
EzineArticles.com or SelfGrowth.com
 Direct your readers back to your blog post to get
the rest of your content…

16. More Repurposing Ideas
 Make Powerpoint slides from your blog post points
 Use these slides as image quotes on Facebook and
Pinterest
 Upload to slide sharing services such as Slideshare
with a link back to your site
 Record a screen capture video of you reading your
blog post and upload to YouTube…

17. Even More Ideas
 Turn your written content into a PDF file and
upload to sites such as DocStock
 Include a link back to your site
 Take the major points from your content and turn it
into a List.ly list
 Invite your friends and colleagues to contribute to
the list…

18. And More…
 Turn your blog post into a special report you can
upload to Amazon’s Kindle
 Price it at 99 cents and use it as a lead generator for
your business
 Transform your content into an infographic, using
free tools such as Wordle or Piktochart…

19. More…

20. Yes, Even More…
 Search the ‘answer’ sites (such as Quora) for the
question your blog post or article answers
 Provide some of your content on the site to answer
the question
 Email your content to your list as a valuable ‘special
edition’ newsletter.
 Write a press release using much of the content
from the article or post itself…

21. Solopreneur?
 If you have a non-existent or small team, don’t try
to do too many of these
 Write your content, then pick three to five you are
attracted to, then…
 implement!
 As you grow, hand these off to your team…

22. Experienced Biz Owner?
 Combine these strategies into a powerful content
distribution process
 Put into place automatically by your team after each
piece of content is produced
 And finally…

23. Let Me Publish YOUR
Content!
 What are YOUR most innovative and effective
content repurposing strategies?
 Go over to my blog post (at the link below), leave
your repurposing tips as a comment and I will use
the best ones in an updated post and possibly even
in my next report!
 http://marketingqi.com/blog/2012/10/content-
repurposing/