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1.
GoldenKeyscoverallaspectsofcateringand recruitmentwithinthehospitalityindustry.Theyhave beenworkingwithWSIforseveralyears. CHALLENGES& GOALS GoldenGoldenKeyswantedawayofadversingtheamountof placementsthattheyhadtofill.Itwascrucialthatthey wereabletofindthebestpeopleforthejobtouphold theirstrongreputaon. Theywantedtocampaigninawaythatwascost effecve,targetedandwouldhavesignificantresults. TheTherewereseveraljobtypesthattheyhadtorecruitfor. PosionsforMichelinChefs,PubManagersandDemi Chefswereamongthoseavailable. THESOLUTION FFacebookstoodoutasbeingaperfectmediumforour clienttoreachtheiraudience.WSIcreatedanumberof campaignsthatwerethenposionedtobeviewedas smalltargetedadversementsonFacebook.Potenal candidatescouldliketheGoldenKeysFacebookpage andclickthroughtheadverttotheirwebsite. WSImadesuretheadversementsweresenttothe relevantpeoplewithintheirnews-feed'sbytargeng specificagegroupsandinterests.Becauseeach adversementhadadifferentlinkwewereabletomake surethateverythingwasrelevant. FForexample,ifyouclickedtheMichelinStarChef Vacanciesadversement,youweretakentothepage containingalltheinformaonregardingtheavailable Michelinvacancies. THERESULT ThesocialmediaThesocialmediacampaignsallowedustodirectpeopleto thesiteforaminimalcostperclick.Wealsomanagedto reachasignificanttotalofpeoplewhowouldnowbe awareofthebrand.Iftheadversementwasnotof interesttothematthepresent me,theymayremember thebrandinthefutureorrecommendthemtosomeone else. ThepTheprocessofsubmingaCVwasmadeassimpleas possibletoencouragetheaudiencetoengage.This resultedinalargenumberofsubmissionsleadingto strongplacements. CASE
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