Mallory Musallam is a digital marketing and project management professional with over 10 years of experience in marketing and branding roles for media companies. She holds a Bachelor's degree in Digital Media Studies and has a strong background in social media marketing, content creation, analytics reporting, and client relations. The document provides details on her work history, skills, education, and areas of expertise to highlight her qualifications for marketing and project management positions.

1. Mallory Paige Musallam
www.mischievousmal.com
Oklahoma City, OK 73120
mallorymusallam@gmail.com (405) 740-0495
DIGITAL MARKETING + PROJECT MANAGEMENT + STRATEGIC PLANNING
SEO/SEM + Brand Development + Social Media Campaign Management + Community Management
A highlytalentedandsolutions-orientedMarketingSpecialist withexperience increasingbrandawarenessandrevenues
in fast-paced, competitive markets for industry leaders including Al Roker Entertainment, The Late Show with David
Letterman,EntertainmentTonightandWMagazine. Proven ability to develop and deliver innovative online concepts
and strategies. Strong analytical provlem-solver with the ability to manage large tasks and make sound decisions by
exceedingexpectationsand deliveringprojects on time and under budget, in both a flexible and resourceful manner.
Detail-oriented self-starter with excellent oral and written communication, analytical, organizational and time
managementskills.Strongacademicqualificationsinclude a Bachelor of Arts in Digital Media Studies (Sep: 2014) from
New York University.
CORE COMPETENCIES
 Creative ProblemSolving  CustomerServices  Target Marketing
 Multi-Tasking/Prioritization  ContentDevelopment  ReportGeneration
 Cross-FunctionalCollaboration  Market Research/Analysis  Brand Management
EDUCA TION
NewYork University,NewYork, NY
Bachelorof Artsin Digital Media Studies: September2014
RelevantAcademicCoursework:MediaTheory,Digital Media,WebDesign,Video Journalism, Journalism, Blog
IndependentStudy,Communications,Marketing,Creative Writing,VideoEditing
PROFESSIONA L EXPERIENCE
IndependentContractor+ Digital MediaConsultant Oklahoma City,OK October2014-Present
 Researched,planned,andexecutedsocial mediamarketinginitiativesandcreatedengagingcontentforbrands
especiallyusingTwitterandFacebookplatforms
 Developedcontentmarketingstrategyandcreatedblogandmultimediacontentforbrand
 Servedasa brandingconsultantusheringorganizationsintothe online realmbybuildingwebsitesandformulating
appropriate digital mediamarketingstrategies
SocialCentiv+ Interactive Producer Dallas,TX February 2015-July 2015
 Used social mediaplatforms,withparticularemphasisonTwitter,to intimately interactwithtargetmarketand
industryinfluencers,whichleveragingsocial listeningtoolstogauge ourclients’industrycurrent
 Maintained fluid, regularcommunicationswithclientsandworkedsuccessfullytolandanew Fortune 500 Company
to SocialCentiv’sclientele roster
 Was quicklyassignedthe role of developingandimplementingextrasocial mediaservicessuchasblogpostsand
implementingthemforclients.
NeurolumenLLC + Marketing Coordinator Oklahoma City,OK January2012-November2013
 Developedandimplementedthe start-upcompany’smarketingstrategyfromthe grounduputilizingtraditional
mediaoutlets,marketingandPRstrategiessuchaswriting pressreleasesinordertogain local attention
 Took the initiativetocontact,pitchcompanystory,and collaborate withproducersof CBSdaytime show The
Doctorsin orderto getthe companyCEO ona live feature segmentof the show,bringinginaninflux of interestand
businessthrough majornational publicity.
 Createdmonthlyemail newsletterusingMailchimptosendtocustomersandinterestedpartiestobuild
relationshipswithprospectsandmaintaincurrentcustomers
 Devisedcreative socialmediaprofilestoInteractandengage withthe communitytopromote useful linksand

2. resourcesonsocial networkstodrive brandawarenessusingBufferandHootsuite
 Created,maintained,andproducedcompanyblogusingWordpresstodevelopcontentwhichestablished rapport
amongthe communityandaugmentedSEOusinganeditorial calendardetailingmultimediablogcontentandsocial
mediamarketing
 Developedadetailedviewof niche industryinfluencersandtrends andutilizedmarketanalysis toidentify possible
channelsof penetrationand amplifybrandwebpresence tothe “targetmarket”
 Builta loyal brandfollowingbyactivelyengagingpotential customers throughdailysocialmediamanagement,email
marketingcampaigns,and customizablereminders
 Developedandimplementedcomprehensiveleadgenerationandconversionprogramsresultingin#1search engine
ranking,premiummediachannelsandahigherlifetime value of usersthanthe industryaverage
 Interactedwithcommunityandpotential andcurrentcustomersinorderto mange companyreputationbyactingas
a customerservicesrepresentative andservingasthe sole liaisonbetweenthe companyandcommunity
 Utilizedthe Internetasamediumtomarketthe products andserviceswithlow-coststrategiesandtechniques
utilizingservicessuchasGoogle AdWords,social networkingsitesandemail marketing
 Regularlycreated performance-basedmetricsandKPI progressreportsdetailing social media,website traffic,
marketingcampaign,andleadgeneration dataanalytics togauge online performanceandsuggest improvementsfor
furthersuccess
INT ERNSHI P EXPERI ENCE
Al Roker Entertainment+ Creative DepartmentIntern New York, NY September2009-May 2010
 Createdandintegratedinnovative ideasandconceptsfortelevisionprogramming
 Collaboratedwiththe creativeteamasa think-tankmembertogenerate ideasforimplementation
Entertainment Tonight& The Insider + Production Intern New York, NY January2009-August 2009
 Assistedwiththe productionof keystories andentertainment-relatedfilmshootsandinterviewswithcelebrities
 Servedasa communicationsandproductionliaisonbetweenthe coastal officesandfedtapesforairingof show
 Closely monitoredall competitioninordertopropose appropriate storiesforairon bothshows
Late Show with David Letterman + Research Intern New York, NY August2008-December2008
 Conductedmeticulousresearchinordertothoroughlyvetall celebrityguests
 Accuratelyandefficientlydubbedall videoswhile developingintegral informationforshow content
 Appearedona numberof webproductionswithTonyMendez
 Responsible foroperatingthe switchboard,securingpropsandcompletingextensivewebresearch
W Magazine +Marketing Intern New York, NY January2008-August
2008
 Activelycontributedtothe magazine’spromotional effortsthroughthe brainstorming &planningof keyevents
 Fullyassistedinthe organization andplanningof crucial promotionaleventsandorganizational initiatives
 Meticulouslycollected,organizedandanalyzedresearchdata
 Proactivelyupdatedandmaintaineddetailedmediaandprospectlistsforadvertisingclientele
ADDITIONA L CREDENTIA LS
TECHNICAL SKILLS
LANGUAGES
ASSOCIATIONS/
CERTIFICATIONS
ADDITIONAL
MicrosoftOffice:Word,Excel,PowerPoint,Outlook; Adobe Creative Suite:DreamweaverPhotoshop,
IllustratorandPremiere;FinalCutPro;HTML/CSS; Data Analysis;Database Management;CMS:Wordpress;
Google Analytics;Social ListeningTools: Hootsuite;Buffer
Spanish/English
Pi Beta Phi,HispanicWomen’sNetworkof Texas,Google AnalyticsCertified,DFWSEMGroup, Founderof
ThriftinVixens—DFWMeetupGroup,PresidentialVolunteerService Award—Silver,Founderof OKC
BloggersMeetupGroup
Ebay Top RatedSeller,FantasyFootballChampion,Makerof Things