OneRiot is a social ad network that enables advertisers to target audiences across Twitter apps. It provides 2 billion ad impressions per month through "realtime social targeting" to show the right ad to the right user. Tobias Peggs, CEO of OneRiot, notes that big TV events like the Super Bowl generate a huge amount of Twitter activity from viewers on a "second screen," doubling available ad inventory and providing an opportunity to reach large audiences cost-effectively with ads that drive engagement.
It seems like everyone is Live Streaming these days! Whether it's Periscope or others, the latest wave in mobile-first engagement is live streaming.
So what is this thing? Is it social media? What platform/s do we use? Who else is doing it? Competitors? Other companies? Who knows how to do this internally? Are there any experts to call? Al Roker Entertainment's Jon Burk takes a deep dive.
In July 2015, Roker Labs analyzed the quickly growing world of live streaming on Periscope. In association with Dextro, we identified the inaugural class of 2015 Periscope stars. But what about food brands? Which brands are live streaming? What kind of content? Is it resonating? And why food? Join us for delicious dive.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
It seems like everyone is Live Streaming these days! Whether it's Periscope or others, the latest wave in mobile-first engagement is live streaming.
So what is this thing? Is it social media? What platform/s do we use? Who else is doing it? Competitors? Other companies? Who knows how to do this internally? Are there any experts to call? Al Roker Entertainment's Jon Burk takes a deep dive.
In July 2015, Roker Labs analyzed the quickly growing world of live streaming on Periscope. In association with Dextro, we identified the inaugural class of 2015 Periscope stars. But what about food brands? Which brands are live streaming? What kind of content? Is it resonating? And why food? Join us for delicious dive.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
iris Social Update: 2nd-Screen Viewing is Dead and How TV Shows are Killing i...Iris
July Platform Updates:
-Instagram Gets Clickable
-New from Facebook: Conversion Pixel & new App Ad Features
-Facebook’s Secret Study?
Special Update: ‘TV Everywhere’ is the new 2nd-Screen viewing & 5 Ways TV Shows are Piquing Interest through Social, from 'meeting' new viewers on Tinder to upping the ante on branded content.
How we watch TV is changing. With 90+ new shows launching this summer, entertainment brands are using social to tap new prospects in interesting ways. That and other July social updates from iris Worldwide!
A look at what small television station are and must do to be part of the social TV revolution from my experience and perspective at channel 10 Mydetroitcable
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
Branded entertainment is not only "fun" brand content it's all the types of brand content that can satisfy the centers of interest of an audience on TV or on line : sports, music, films, ... It's not editorial content however it embodies the brand values and communicates on it's products.
1- Brands as fun destinations
Firstly, we're all used to seeing brands sponsoring entertainment as a means to get their logo and messaging in front of consumer eyeballs now brands are becoming destination sites and platforms for entertainment, in and of themselves.
2- Branded fun for new brand fans
Secondly, branded entertainment challenges brands to deliver a more enriching experience that consumers want yet communicate effectively what the brand values or the product benefits. Therefore it requires brands to create high quality branded contents, and not just sponsor an event, advertise within the programs, or create an ephemeral buzz.
3- Fun campaigns to promote fun contents
Brands investing in branded entertainment don‘t simply advertise on line. They use the tools that are available to best promote their content : paid media, owned media, earned media.
4- The new brand to fans relationship
Brands are able to develop an enduring direct-to-consumer relationship thanks to the quality content, however their potential fan base is much wider than their brand fans and they need to animate the extended fan community.
5- Live events for real time experiences
Communication enters a new era of real time marketing and brands come to life when people access their content all together at the same time and share their experience.
6- Data to spot fun insights on consumers
Trust me you are going to need it to do all the above !
Use this hashtag to participate in this document, join the conversation, or have a 5 mn laught at work #entertain_me
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
Digital School Atlanta - Social Media Advertising DemystifiedBillMo
Social Media Advertising Demystified.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube
In this presentation we will discuss The State of Social Media Advertising. We explore the rapidly evolving world of paid media advertising on the social web and demonstrate the importance of taking a scientific and strategic approach to regain the organic audience that you lost when networks such as Facebook changed their reach algorithm.
iris Social Update: 2nd-Screen Viewing is Dead and How TV Shows are Killing i...Iris
July Platform Updates:
-Instagram Gets Clickable
-New from Facebook: Conversion Pixel & new App Ad Features
-Facebook’s Secret Study?
Special Update: ‘TV Everywhere’ is the new 2nd-Screen viewing & 5 Ways TV Shows are Piquing Interest through Social, from 'meeting' new viewers on Tinder to upping the ante on branded content.
How we watch TV is changing. With 90+ new shows launching this summer, entertainment brands are using social to tap new prospects in interesting ways. That and other July social updates from iris Worldwide!
A look at what small television station are and must do to be part of the social TV revolution from my experience and perspective at channel 10 Mydetroitcable
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
Branded entertainment is not only "fun" brand content it's all the types of brand content that can satisfy the centers of interest of an audience on TV or on line : sports, music, films, ... It's not editorial content however it embodies the brand values and communicates on it's products.
1- Brands as fun destinations
Firstly, we're all used to seeing brands sponsoring entertainment as a means to get their logo and messaging in front of consumer eyeballs now brands are becoming destination sites and platforms for entertainment, in and of themselves.
2- Branded fun for new brand fans
Secondly, branded entertainment challenges brands to deliver a more enriching experience that consumers want yet communicate effectively what the brand values or the product benefits. Therefore it requires brands to create high quality branded contents, and not just sponsor an event, advertise within the programs, or create an ephemeral buzz.
3- Fun campaigns to promote fun contents
Brands investing in branded entertainment don‘t simply advertise on line. They use the tools that are available to best promote their content : paid media, owned media, earned media.
4- The new brand to fans relationship
Brands are able to develop an enduring direct-to-consumer relationship thanks to the quality content, however their potential fan base is much wider than their brand fans and they need to animate the extended fan community.
5- Live events for real time experiences
Communication enters a new era of real time marketing and brands come to life when people access their content all together at the same time and share their experience.
6- Data to spot fun insights on consumers
Trust me you are going to need it to do all the above !
Use this hashtag to participate in this document, join the conversation, or have a 5 mn laught at work #entertain_me
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
Digital School Atlanta - Social Media Advertising DemystifiedBillMo
Social Media Advertising Demystified.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube
In this presentation we will discuss The State of Social Media Advertising. We explore the rapidly evolving world of paid media advertising on the social web and demonstrate the importance of taking a scientific and strategic approach to regain the organic audience that you lost when networks such as Facebook changed their reach algorithm.
Rethinking Media & Marketing For The Connected Era: AHAA "Thinking Under the ...Adam Ostrow
Hispanics higher than average usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space (Nielsen). As CSO for Mashable – the independent news site with 20 million unique monthly visitors and 10 million social media followers – new media entrepreneur and commentator Adam Ostrow responds to the new challenges social and mobile are creating for publishers and advertisers -- from curation and user experience to second screen impact, connectivity in the car, brands as content creators, and more.
Presented at AHAA's annual "Thinking Under the Influence" conference in Miami on May 1, 2013
Real-Time Outsource: Social Media Management & OptimizationReal-Time OutSource
Real-Time Outsource is a full-service optimization & management firm specializing in all things social media. At Real Time, we understand our clients each have different goals and therefore every social media solution is completely customized to your needs.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
3. OneRiot: Social Ad Network OneRiot enables advertisers to reach a targeted audience across a network of leading Twitter apps. 2bn ad impressions available each month. “ Realtime social targeting” gets right ad in front of right user, for maximum resonance right now. Chevy ad targeted at males on Twitter, 18-44, into sports and cars
4. Twitter users love TV Super Bowl was most Tweeted sports event in history with peak of 4064 Tweets per second. That’s a lot of users constantly checking a “second screen”.
5. Huge opportunity to engage a large, inherently viral audience on the second screen “ People are watching TV as it happens, and checking Twitter at the same time.” Dick Costolo, Twitter CEO
6. Huge opportunity to engage a large, inherently viral audience on the second screen “ When there’s a big event on TV, engagement on Twitter apps is off the charts!” Tobias Peggs, OneRiot CEO
7. A lot of people checked their Twitter apps throughout the game – doubling our available inventory Available ad inventory Ad impressions
8. Chevy Super Bowl commercial Objective: Drive additional views of Chevy Super Bowl commercial on YouTube. Target: Male Twitter users, sports fans, talking about football. Creative: Mobile IAB unit linking to YouTube page with social sharing functionality. Result: Helped make Chevy 4 th most talked about brand on Super Bowl Sunday.
9. Aol on Grammys night Objective: Drive page views to Aol properties covering the Grammys (e.g. PopEater) Target: Female Twitter users, interested in celebrity and entertainment. Creative: Dynamic “content ad” matching realtime conversation, linking to page optimized for social sharing. Result: Lots of undisclosed goodness.
12. Twitter users love big TV events. They check their apps frequently. Ad inventory spikes accordingly.
13. Twitter users love big TV events. They check their apps frequently. Ad inventory spikes accordingly. Opportunity to reach big audience on “the second screen”.
14. Twitter users love big TV events. They check their apps frequently. Ad inventory spikes accordingly. Opportunity to reach big audience on “the second screen”. Ad creative should drive audience to engage with compelling content.
15. Twitter users love big TV events. They check their apps frequently. Ad inventory spikes accordingly. Opportunity to reach big audience on “the second screen”. Ad creative should drive audience to engage with compelling content. Audience will consume, share, and are acquired cost effectively.
I’m Tobias Peggs – CEO of OneRiot I’m going to talk about going viral on the “second screen”.
Quick bit of background about me … I started thinking about media in the 90s… as managing editor of i-D. Then distribution of content meant sending plates to a printing press, followed by a logistical nightmare to send hard copy magazines to new stands across Europe and the States… Like a lot of folk during that time, I fell into the consumer web Started with editorial for Boo.com – which was Europe's Pets.com-style disaster. Seen a bit more success in the travel space, I ran an online wine store (great perks), and ran a speech recognition company called Fluency Voice from NYC… which is where I met the founders of OneRiot and became CEO last summer.
Very briefly, OneRiot is a Social Advertising Network. We help advertisers reach a targeted audience across a network of leading Twitter applications. In plain English, we serve about targeted 2bn banner ads on Twitter apps on iphone, android and blackberry. We’ve developed what we call “realtime social targeting” IP - which basically means we can target your ad at particular audience segment – whether that’s busy moms, or tech influencers, or sports guys. These are determined by social activity – what’s tweeted, what tweets are consumed, links that are being posted, etc – all social signals that help us determine a current interest profile. In this case – illustration of an ad for Chevy that we might target at Twitter users who are male, 18-44, into sports and cars.
Ok – so I want to talk about Twitter users and the second screen. To clarify for those who don’t know, the “first screen” is the TV – someone is watching, say, The Super Bowl. The “second screen” is their phone. At the same time they are watching the event on TV, they are also glued to a “second screen” – for example, checking their Twitter app on their mobile phone to see what their friends are saying about the game. This chart is from the Twitter blog – and it shows Tweets per second during the Super Bowl In headline – the super bowl was the most Tweeted sports event in history – with 4064 tweets per second. That’s a lot of people checking their Twitter apps while the game is on… i.e. checking a second screen
Twitter themselves are obviously making a big deal about this phenomena – as they should, it’s awesome! Dick Costolo mentioned it during his keynote at the recent World Mobile Congress. If you think about it, getting the message out that when a big event is on TV, all the action is on Twitter… is a great message to drive audience acquisition and retention.
We think about this from an advertiser perspective, and offering the potential for paid-content put in front of that audience to go viral And what we notice around big events, is that twitter audience engagement across the apps goes crazy…
In fact, during the super bowl for example, the audience were checking their apps so much – remember, every time they open an app, we can serve and ad – that our available ad inventory effectively doubled that afternoon. Now – if you plan for that… which we did… you can offer advertisers a huge, and highly engaged audience, to reach with paid content…and send it viral.
So…. Let’s have a look at what we did with Chevy on Super Bowl day… Extend their TV campaign to the second screen – same creative elements… target: Male Twitter users, sports fans, talking about football. The ad is driving views to Chevy YouTube videos. Those landing pages were optimized for social sharing… which means links to the video get shared backed into Twitter… kick starting a viral loop… Chevy were the 4 th most talked about brand on Super Bowl day…
Of course, big events come along once a week right now… especially during award season… here’s something we did with AOL for the Grammys… This time we used a dynamic ad unit – that updated with fresh AOL content relevant to chatter across twitter at any point in time For example…. When Lady Gaga arrived in an Egg… Twitter obviously exploded with tweets about that… Aol blog PopEater quickly published a piece about that entrance… and we were able to create an ad on-the-fly that linked to that piece of content… Display that ad in a Twitter app – targeted at an audience engaged with the Grammys right now… and performance is off the charts…