The document outlines four main goals of business communication: to ensure receiver understanding and response, to maintain a favorable relationship between sender and receiver, and to ensure organizational goodwill. It also discusses the importance of clear communication between parties to minimize miscommunication that can hurt sales, productivity, and overall business operations. Effective communication is key to assigning tasks, setting deadlines, and dealing with conflicts, while also fostering trust between an organization and its internal and external stakeholders.

1. Goals of Business
Communication

2. There are four goals in business communication
• To ensure receiver
understanding
• To ensure receiver
response

3. • To ensure a favorable relationship
between sender and receiver
• To ensure organizational goodwill

4. Creating Dialogue
Business communication must be clear
between the communicator and the receiver.
The need for interpretation and guesswork
should be kept to a minimum.
Miscommunication between management
and employees can result in a loss of sales,
decreased productivity and general confusion.

5. Communication and Teamwork
Effective communication
ensures all tasks are assigned,
deadlines are agreed to and
kept.
Conflicts are brought to light
and dealt with accordingly

6. Credibility
• Effective business
communication fosters a
sense of trust between the
communicator and the
recipient.
• External communication
should create a positive
relationship between the
organization and its
customers.

7. • While internal communication should
inform, reassure and direct members of
the organization.
• The communication should be direct,
contain a clear message and be devoid of
double-speak and vague language.