This document describes an online university for parents called BabyStep.tv that provides short, expert-created video tips on parenting topics like child development, routines, skills and behaviors. The videos are available through their website and mobile apps in 12 languages. The target market is parents in China, where the mother and baby products market is large and the one-child policy was recently relaxed. The university seeks partners to help distribute their video content and sell paid subscriptions to their parenting advice and tips.

1. ONLINE UNIVERSITY FOR
PARENTS
March 2015

2. We see a problem
Nobody is taught how to be a parent

3. We see a problem
Young parents spend significant time
searching for advice online (AOL)

4. We see a problem
Parents want to be the best parents

5. Our solution
1 TIP 1 VIDEO 1 MINUTE

6. All our tips are created
by international team
of experts
and scientists
Quality product
OUR CONTENT

7. BabyStep.tv's Oscar
nominee team shoot
videos California.
Quality product
OUR PICTURE

8. Quality product
12 LANGUAGES

9. 3 videos per week
birth
1 year
6 years

10. Our videos
Child I.Q.
Child E.Q.
Day schedule
Social skills
Positive habits
Child creativity
Child’s daily routine
Gross & fine motor skills
Language acquisition

11. Target market
➢ China mother and baby
products market is expected to
exceed 2 trillion yuan ($320
billion) in 2015 (CIW)

12. Target market
➢ 16.8 MILLION children were born
in China in 2014 (The 6th National
Census)

13. Target market
➢ China announced the decision to
relax the one-child policy (Wiki)

14. Delivery
www.babystep.tv

15. Delivery
MOBILE PLATFORMS
+ +

16. Delivery
SMART TV APPLICATION
+
Xiaomi TV???

17. Our mobile app

18. Our mobile app
Push-notification of new videos
Catalog of watched videos

19. Our mobile app
Watch video
Read blogs
Explore advices

20. Paid subscription
539 RMB 549 RMB 849 RBM
6 months 1 year Lifetime

21. But it was not the end
...

22. Partners
MOOC
Mobile
operators
Internet TV
Channels
Publishing of our video contents.
Partners??
LICENSE

23. Top parenting sites
CO-BRANDING OF ONLINE UNIVERSITY
Integration in 1 hour: stats, sales, payments;
Selling of subscriptions.
Partners??

24. Current partners
Partners - Google, MTS, Microsoft

25. Let us change parenting
together!
IVAN SOLOVYEV
WECHAT: DDMRZZZ