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Green launching: 7 principles to Connect Growth & Sustainability

This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have. Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching Join the conversation on Instagram @wedeviate

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7 PRINCIPLES TO CONNECT
GROWTH & SUSTAINABILITY
GREEN-LAUNCHING
Like you, we are (beyond) alarmed about the environmental mess we’re in.
We created Standard Deviation to help businesses address people’s growing
appetite for sustainable living. We collaborate to build offerings that are exciting
for people, beneficial to the bottom line and good for our planet.
Coming from the startup world, we wanted to outline a framework to help
entrepreneurs (and ourselves) connect sustainability principles with startup
priorities – growth, customer experience and talent retention. We hope this
sparks productive conversations, ideas and action.
We’d love to hear from you. Please reach out with feedback – we’re eager to
learn from your experience and build an online version of this toolkit, with
additional inspirations and resources.
– Lara & Mawuena
HELLO STARTUP
Intro
Inspirations: Purpose & Profit
7 Principles To Connect Growth & Sustainability
Workshop Materials
Sources & Resources
4
7
11
19
30
CONTENTS
This is work is published under the creative commons license. You are free to share, copy and redistribute the material in any medium or format. You
are free to adapt, remix, transform and build upon the material, as long as you give appropriate credit, provide a link to the license, and indicate if
changes were made. You may do so in any reasonable manner, but not in any way that suggest the licensor endorses you or your use. You may not
use the material for commercial purposes. If you remix, transform or build upon the material, you must distribute your contribution under the same
license as the original.
Sustainability is a multi-dimensional issue
where economic, social and environmental
opportunities are deeply intertwined.
Between the imperative of diverting from
fossil fuels, the rise of consumer
expectations for sustainability and mounting
legislation to fight climate change, today’s
businesses must be ready to respect (or
better yet, celebrate) new rules.
You and your business are likely better
suited to the task than you realize. This is
fortunate, as the world needs your
entrepreneurial skills, and it needs your
guts.
As a startup you have the opportunity to
tackle these challenges from inception.
Starting small and starting fresh, you’re able
to learn, iterate and engage your customers
as you grow.
ENVIRONMENTAL
PROTECTION
ECONOMIC
VIABILITY
SOCIAL
PROGRESS
SUSTAINABLE MODELS
NEW RULES
Though most people would welcome more
sustainable businesses, most startups
launching today still consider
sustainability as a nice-to-have.
A new understanding is emerging. IT’S AN ADDITIONAL INVESTMENT IT’S DEMONSTRABLE GROWTH
INVESTORS DON’T CARE MORE & MORE DO, AND WILL HAVE TO
GREENWASHING, REALLY? GREEN LAUNCHING, TRULY.
IT’S VERY COMPLEX, I’M NO EXPERT FEAR NOT, WE HAVE RESOURCES
IT’S A NICE TO HAVE NEW LAWS WILL MAKE IT A MUST
NEW TRUTHS
IT’S FOR BIG COMPANIES YOU’RE PART OF TOMORROW’S ECONOMY
Gather your team.
This is about conversation and
collective conviction in your current
sustainability & business roadmaps,
and how to bring them into alignment.
1
Warm up!
Together go through our inspiration
section, discuss inspirational case-
studies, add yours, and start
understanding everybody’s
motivations.
Chew on each principle.
Read through the 7 principles and
explore each “conversation-starter”.
Listen to each other, take notes, and
defer judgment for now.
3
Make it relevant to you.
Use our workshop materials to
engage your team and collectively
turn conviction into action.
4
Here are some guidelines to help you and your team make the most of your time.
HOW TO USE THIS DECK
2
Ad

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Green launching: 7 principles to Connect Growth & Sustainability

  • 1. 7 PRINCIPLES TO CONNECT GROWTH & SUSTAINABILITY GREEN-LAUNCHING
  • 2. Like you, we are (beyond) alarmed about the environmental mess we’re in. We created Standard Deviation to help businesses address people’s growing appetite for sustainable living. We collaborate to build offerings that are exciting for people, beneficial to the bottom line and good for our planet. Coming from the startup world, we wanted to outline a framework to help entrepreneurs (and ourselves) connect sustainability principles with startup priorities – growth, customer experience and talent retention. We hope this sparks productive conversations, ideas and action. We’d love to hear from you. Please reach out with feedback – we’re eager to learn from your experience and build an online version of this toolkit, with additional inspirations and resources. – Lara & Mawuena HELLO STARTUP
  • 3. Intro Inspirations: Purpose & Profit 7 Principles To Connect Growth & Sustainability Workshop Materials Sources & Resources 4 7 11 19 30 CONTENTS This is work is published under the creative commons license. You are free to share, copy and redistribute the material in any medium or format. You are free to adapt, remix, transform and build upon the material, as long as you give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggest the licensor endorses you or your use. You may not use the material for commercial purposes. If you remix, transform or build upon the material, you must distribute your contribution under the same license as the original.
  • 4. Sustainability is a multi-dimensional issue where economic, social and environmental opportunities are deeply intertwined. Between the imperative of diverting from fossil fuels, the rise of consumer expectations for sustainability and mounting legislation to fight climate change, today’s businesses must be ready to respect (or better yet, celebrate) new rules. You and your business are likely better suited to the task than you realize. This is fortunate, as the world needs your entrepreneurial skills, and it needs your guts. As a startup you have the opportunity to tackle these challenges from inception. Starting small and starting fresh, you’re able to learn, iterate and engage your customers as you grow. ENVIRONMENTAL PROTECTION ECONOMIC VIABILITY SOCIAL PROGRESS SUSTAINABLE MODELS NEW RULES
  • 5. Though most people would welcome more sustainable businesses, most startups launching today still consider sustainability as a nice-to-have. A new understanding is emerging. IT’S AN ADDITIONAL INVESTMENT IT’S DEMONSTRABLE GROWTH INVESTORS DON’T CARE MORE & MORE DO, AND WILL HAVE TO GREENWASHING, REALLY? GREEN LAUNCHING, TRULY. IT’S VERY COMPLEX, I’M NO EXPERT FEAR NOT, WE HAVE RESOURCES IT’S A NICE TO HAVE NEW LAWS WILL MAKE IT A MUST NEW TRUTHS IT’S FOR BIG COMPANIES YOU’RE PART OF TOMORROW’S ECONOMY
  • 6. Gather your team. This is about conversation and collective conviction in your current sustainability & business roadmaps, and how to bring them into alignment. 1 Warm up! Together go through our inspiration section, discuss inspirational case- studies, add yours, and start understanding everybody’s motivations. Chew on each principle. Read through the 7 principles and explore each “conversation-starter”. Listen to each other, take notes, and defer judgment for now. 3 Make it relevant to you. Use our workshop materials to engage your team and collectively turn conviction into action. 4 Here are some guidelines to help you and your team make the most of your time. HOW TO USE THIS DECK 2
  • 7. INSPIRATION Purpose & Profit? Yes. Examples abound of companies demonstrating how the business priorities for startup survival (e.g. traction in the market, access to talent, and access to capital) and the ecological imperatives of sustainability work hand in hand to drive growth. Here is a sampler as a warm-up. 07
  • 8. Ben & Jerry’s has been integrating social and environmental performance indicators since their inception. In 2018 Unilever’s sustainable brands, including Ben & Jerry’s, grew 46% faster than the rest of their business, delivering 70% of their top- line growth. Since 1994, Interface’s ‘Mission Zero’ program has been focused on eliminating all negative impacts by 2020. The company has reduced their greenhouse gas emissions by 96% since 1996 and their ReEntry initiative has diverted 13 million pounds of post-consumer carpet from landfills. In 2014, Natura became the world’s largest B Corp. 250,000 hectares of forest are being preserved thanks to Natura’s commitment to preserving the biodiversity of the Amazon and their ethical work with over 2,000 local communities. BEN & JERRY’S (1978 / USA) Sold to Unilever for $326M in 2000 INTERFACE (1973 / USA) $996M in revenue in 2017 NATURA (1969 / Brazil) $2B in revenue in 2017 SUSTAINABILITY = GROWTH IT’S OLD NEWS.
  • 9. The Nebia Spa Shower 2.0 saves 65% of water and 60% of heating energy used by a standard shower. So far, the company’s shower heads have saved 100 million gallons of water. Skipping Rocks Lab won the Wired Retail 2016 Start- up of the Year award with their new packaging business Ohoo. Their packaging is made entirely of seaweed, and is 100% natural and biodegradable. Alesca Life is an agricultural technology company that builds indoor, vertical farms to make food production more localized and data driven. Their indoor farms use 20~25 times less water, fertilizer, and land compared to traditional farms and no pesticides. NEBIA (2014, USA) 2 x $3.5M raised on Kickstarter OHOO (2014 / UK) WIRED Startup of the Year 2016 ALESCA LIFE (2013 / China) SUSTAINABILITY = OPPORTUNITY IT’S THE NEXT DISRUPTION.
  • 10. Fashion innovator Reformation has been 100% carbon neutral since 2015. Their production is local and fairly compensated, and each garment includes information on carbon and water footprints, as well as a “RefRecycling” label enabling customers to return clothes for repurposing. Through their online platform, BackMarket makes refurbished smartphones & laptops a mainstream alternative, and is the first refurbished product re- seller certified by Apple. Their algorithms match buyers and sellers, and enable access to products at up to 70% lower price. REFORMATION (2009 / USA) $100 M in revenue in 2017 BACKMARKET (2014 / France) $20 M in revenue in 2017 Oatly has become a reference in the food industry, boosting the alternative milk category with its nutritive & eco-friendly oat milk. Through its millennial engagement and barrista-driven distribution strategy, the brand’s sales grew from $20M to $140M between 2012 and 2017. OATLY (1985, Sweden) $140M in revenue in 2017 SUSTAINABILITY = NEXT GEN IT’S A CONSUMER REVOLUTION
  • 11. Your turn now. The following principles will help you understand the connections between growth and sustainability, and how your startup, team and customers can benefit from them. 7 PRINCIPLES 11
  • 12. – Identify the waste generated by the consumption of our products or services – Determine how we might empower our customers to consume smarter – Discuss ways that we could promote alternative, less wasteful lifestyles The data are clear – our lifestyle is a threat to the environment. The average American citizen generates 16.2 tons of CO2 per year, an alarming number when compared to the 0.49 tons of a generated by a citizen of Bangladesh. Fortunately, as the Marie Kondo wave and other “less is more” movements gather momentum, millions of households are experiencing that owning more doesn’t make us happier. How might our businesses empower people to consume better, smarter and less — and spark joy in the process? Feather is a New-York based startup offering subscription plans for furniture. Customers can subscribe to just about any type of furniture, and return, swap or buy it as suits their needs over time. Learn more: www.livefeather.com TEAM TO-DO CONVERSATION STARTERS Service vs Product Could we provide a better customer experience by selling the service the product provides rather than the product itself? (A hole in a wall rather than a drill?) Customization How can we make our offering more customizable, empowering our customers to choose exactly and only what they need? Life-long products From exceptional quality to lifetime guarantee, could we differentiate our products by radically extending their useful life? #1FIGHT OVERCONSUMPTION CUSTOMER VALUE, HIGHER MARGINS LESS STOCK CUSTOMER LOYALTY
  • 13. – List all business outputs considered as trash and discuss opportunities to re-use, trade or monetize this waste – List all inputs that could be replaced with renewable or circular materials – Define ways that our customers could take part in a circular model of our goods and services The world goes round, but most businesses do not. 91% of businesses follow a “take- make-waste” model, considering their job done after consuming raw materials and components and outputting finished goods and services. As a result, only 9.1% of raw materials find their way back into our economy, and tremendous resources (and value) is sent to the landfill. By contrast, circular models allow us to close the loop, creating more efficient, regenerative businesses. What if you could look at your waste as a resource? What if you could monetize your product’s end of life? Turn circular, it’s a trillion-dollar business opportunity. Toast Beer is a London based social enterprise that uses stale bread from local bakeries to brew their beer. So far they’ve upcycled over 1 million slices of other businesses’ “waste”. Learn more: https://www.toastale.com TEAM TO-DO CONVERSATION STARTERS Recommerce Through repair, upgrade and resell, could we leverage our product end- of-life for a second-hand offering? Resource Recovery What if we could monetize our trash? Or use someone’s waste as a more efficient input material? (Take a swig of Toast Beer, our example to the right.) Circular Design How could our designs allow materials to flow in closed loops? What would it take to source recycled, recyclable clean materials ? #2TURN CIRCULAR NEW BUSINESS LINES NEW RESOURCES LONGTERM SAVINGS
  • 14. – Map our suppliers and their environmental, social policies – Estimate the carbon footprint of our logistics, from our suppliers’ suppliers right down to our end users – Prioritize leverage points where initial efforts can have concentrated results Greenhouse gas emissions from the average supply chain are 5.5x higher than the company’s direct operations. Consumers vote with their dollars – and with your business, powered by those same dollars, you can act as a super-voter. By choosing suppliers who measure, disclose and act on their social & environmental impacts, you can provide economic incentives (and pressure) to reduce emissions, improve water security, cut deforestation and support local communities. Beyond mitigating risks of customer backlash and legal scrutiny, your purchasing decisions help reshape the businesses around your own. Fairphone, a young Dutch social enterprise, believes a better phone is a phone made better. They are working at every stage of the supply chain to make a positive impact in the electronic industry. They uncover production systems, solve problems and use transparency to initiate debates about what's truly fair. Learn more: www.fairphone.com TEAM TO-DO CONVERSATION STARTERS Production Cleanup Can we replace a process or material that is particularly polluting? Can we increase our production yields to reduce scrap and waste? Supply Chain for Good How can we use our supply chain to support ecological and equitable practices? How can we use our purchasing power to propagate our values, and how might we educate our customers along the way? Responsible Logistics Can we source more locally? Could we drastically reduce our use of scarce resources by selecting responsible logistics partners? #3SOURCE FOR GOOD NO MATERIAL SCARCITY LOYAL PARTNERSHIPS LOGISTIC EFFICIENCY
  • 15. – Assess how authentic we are about what’s happening behind the scenes – Define what shape “radical transparency” could take in our organization – Debate what we risk losing, and what we stand to gain Following decades of misleading marketing, irresponsible environmental practices, and labor rights violations, over 90% of customers say they are likely to be more loyal to a brand that offers transparency. Customers are seeking greater connection to the products they select and the brands behind them: Where do they come from? How are they made? Where does the money go? Some companies are choosing to respond with “radical transparency” — sharing their commitment, providing complete information, and being as open about their challenges as they are about their triumphs. These companies are contributing to a more honest economy, and are rewarded with more resilient relationships with their customers. Everlane is a San Francisco-based fashion company committed to radical transparency. From their materials to their factories to their margins, they proudly share their full supply chain and business model with their customers. Learn more: www.everlane.com TEAM TO-DO CONVERSATION-STARTERS Honest Products How can we better share information about our products, as well as our social and environmental impacts, to empower customers in their decision- making? Clear Efforts Could we be more open about our challenges to become more socially & environmentally responsible? Could we engage our ecosystem and find solutions together? Brand Activism What cause do we champion to have an impact beyond our walls? Are we clear on our purpose and values — and true to both? Are we prepared to take a public stand in alignment with our beliefs? #4BE RADICALLY TRANSPARENT BRAND ADVOCATES OPEN INNOVATION CUSTOMER ENGAGEMENT
  • 16. – Map our extended communities: team, customers, suppliers, partners, investors, etc. – Assess & evaluate our diversity across this ecosystem – Discuss how we are interacting with, impacting, and empowering our communities Did you know that educating girls can have a greater environmental impact than electric vehicles or solar panels?* Unsurprisingly, people are at the heart of climate change — and accordingly, societal initiatives are at the heart of many of our most promising paths forward. Community-oriented efforts, locally-grounded approaches and overall reductions of inequality all help reverse global warming. People are at the heart of business as well, and putting people first drives top and bottom line results. Companies that are more diverse, and have more human-centered cultures outperform their peers.** Kickstarter is the world's largest crowdfunding community for creative projects. In 2015 they re-incorporated as a Public Benefit Corporation, committing to consider their value to society, not only shareholders. They now commit 5% of their annual after-tax profit to arts and music education, and to organizations fighting to end systemic inequality. More info on: https://www.kickstarter.com/charter TEAM TO-DO CONVERSATION STARTERS Local Ecosystems How do we empower our local communities? What is our contribution to a win-win relationship we’d like to develop as part of this ecosystem? What connections can we facilitate between others? Peer-to-Peer Could we leverage the sharing economy to encourage access over ownership, while creating meaningful connections and building a stronger community? Inclusion Wins How can we promote ethnic, racial and gender diversity in and around our organization? How might we expand our community of collaborators, partners, customers for more diversity and inclusion ? #5BUILD COMMUNITY COMMUNITY ENGAGEMENT CUSTOMER’S WORD OF MOUTH STRONGER TEAMS
  • 17. – Map the people in our network that are experts or activists in sustainability, or are passionate about our purpose – List the quick-wins that come to mind when imagining a more sustainable version of our business – Discuss creative ways that our business could raise awareness, engage our communities and make a difference On Black Friday, Patagonia donates 100% of its sales to grassroots environmental organizations. Last January, Beyonce challenged her 120+ millions fans to go vegan for a chance to win free concert tickets for life. These are brave and unconventional moves. As a business, we all have untapped resources that we can creatively leverage to advance our sustainability efforts. How could we deviate the conventions of our industry, leverage our brand, and gather our community to tackle the environmental challenges ahead of us? Friends, customers, neighbors, celebrities: who in our network could help us accelerate our sustainable transition? TEAM TO-DO CONVERSATION STARTERS Earthathon Could we gather our team, coworkers, families and organize a 24h session to brainstorm jump-start solutions to accelerate our sustainable transformation? Open Collaboration Collaborating beyond industry silos promotes holistic solutions to climate change. Could we partner with a non- profit, other businesses, a celebrity, our local city government and join forces? #6 In 2018, Pokemon Go held a special event for Earth Day rewarding players with a special prize for cleaning up their neighborhoods. The event, in partnership with various local NGOs, gathered over 4,000 people at 37 events in 12 different countries — and resulted in over 13,000 lbs of trash being collected. Learn more: https://pokemongolive.com/en/events/earth-day/ BRING ALL YOUR POWERS Deviated Symbols How can the content we publish, ads we purchase, conversations we host promote sustainable lifestyles? How can we co-opt shared experiences / (e.g. Earth Day, Black Friday) to raise awareness of overconsumption? TEAM BUILDING OPEN INNOVATION IMPACT
  • 18. – Review (or write) our statement of purpose, and outline the underlying values that support it – Assess the alignment of our actions to our purpose and values. “Actions express priorities.”* – Define how we can build a more transparent and proactive governance Our past two financial crises demonstrated the vulnerability of businesses over-indexing on financial metrics, and the resilience of those with a more balanced approach.* A balanced business seeks alignment between what they believe in, what they do, and how they behave. They prioritize longevity over hyper-growth, are focused in their purpose and are uncompromising in their values. Collectively, their longer-term thinking points the way to a more inclusive, more equitable and more ecologically sound world. The advantages of balanced businesses are only expected to grow, as their principles align with those of the Millennials who will represent 75% of the US workforce in 2025. TEAM TO-DO CONVERSATION STARTERS Green Ops How can our workplace inspire us to more sustainable life- and work- styles? Consider renewable energies, remote work, zero-waste tactics, carbon offsetting, etc. Purpose in Action What’s our contribution to a more equitable and sustainable world? How can our purpose be more tangible and actionable for us and our ecosystem? #7BALANCE YOUR BUSINESS Next-Gen Incorporation Could we become a B Corp or a Benefit Corporation in the U.S? Could we commit to a sustainability movement such as “1% for the Planet”? Both a B Corp and a Public Benefit corporation, Patagonia has pioneered the idea of using business to do good. They have been transparent on their processes, environmental impact and challenges to be me more sustainable. Patagonia is also constantly striving to create a healthy work environment for their employees: from on-site child care to surf lessons during work days. More info on: https://www.patagonia.com/company-info.html TALENT RETENTION COST SAVINGS TALENT ATTRACTION
  • 19. Grab a pen. We’re sharing some of our workshop templates so that you can run your own session and make these 7 Principles relevant to your business. Get started. WORKSHOP MATERIALS 19
  • 20. 1 2 3 4 6 GET READY 5 min To make the most of this workshop, plan for 2 hours. DISCUSS PRINCIPLES 45 min ALIGN ON OPPORTUNITIES 10 min TAKE A BREAK 10 min DEFINE PRIORITY PROJECTS 45 min WRAP UP 5 min 5 This workshop is designed to help startup teams: – Have a productive, collaborative, structured, business-driven conversation about sustainability – Collaborate & align on opportunities that are good for the planet, the people, and the bottom line – Gain new perspectives & get creative about how to best leverage business to fight climate change – Turn conviction into actionable projects A small diverse group of coworkers (3 to 5 people max). Make sure your group is diverse. Think age, gender, backgrounds. 2 hours to make the most of it. You can also organize the workshop around two lunches. Post-its, pens & templates. You can download printable versions here. A nice, quiet spot. And maybe some snacks. This deck on a laptop. WORKSHOP GUIDELINES WHAT YOU’LL NEED NEED
  • 21. 1 2 3 4 6 GET READY 5 min To make the most of this workshop, plan for 2 hours. DISCUSS PRINCIPLES 45 min ALIGN ON OPPORTUNITIES 10 min TAKE A BREAK 10 min DEFINE PRIORITY PROJECTS 45 min WRAP UP 5 min 5 Let’s do this! Grab a chair and go through the below check-list to make you sure you are set up for success. Go around the table so that each of you can share hopes & concerns about the session. Take a minute to quickly review the next steps on the left so that you know what’s coming. Define a “parking lot” white board or piece of paper to park great ideas that will come up but are probably a 2hr conversation in themselves. Set a timer, let’s go.
  • 22. 1 3 4 6 GET READY 5 min To make the most of this workshop, plan for 2 hours. ALIGN ON OPPORTUNITIES 10 min TAKE A BREAK 10 min DEFINE PRIORITY PROJECTS 45 min WRAP UP 5 min 5 2 DISCUSS PRINCIPLES 45 min Go through each principle and spend 5 to 10 minutes discussing it as as team. You can use the templates below to make sure you get to the matter of it. Fill out one card per principle. NOTES PRINCIPLE: # RELEVANCE FOR OUR BUSINESS OPPORTUNITIES Discuss Team-to-do’s and Conversation Starters .Write down what resonates. What are we already doing in this area? What about the rest of the industry? Where do we see opportunities? What assets or current initiatives could we build on? NOTES PRINCIPLE: # RELEVANCE FOR OUR BUSINESS OPPORTUNITIES Discuss Team-to-do’s and Conversation Starters .Write down what resonates. What are we already doing in this area? What about the rest of the industry? Where do we see opportunities? What assets or current initiatives could we build on?
  • 23. 1 2 4 6 GET READY 5 min To make the most of this workshop, plan for 2 hours. DISCUSS PRINCIPLES 45 min TAKE A BREAK 10 min DEFINE PRIORITY PROJECTS 45 min WRAP UP 5 min 5 3 ALIGN ON OPPORTUNITIES 15 min Resonated the most with my conviction Would resonate with our clients Would resonate with team & talents Could boost our growth And the winner is #1 FIGHT OVERCONSUMPTION Service vs Product Customization Life-long Products #2 TURN CIRCULAR Recommerce Ressource Recovery Circular Designs #3 SOURCE FOR GOOD Production Clean up Supply Chain for Good Responsible Logistics #4 BE RADICALLY TRANSPARENT Honest Product Clear efforts Brand Activism #5 BUILD COMMUNITY Local Ecosystems Peer-to-Peer Inclusion Wins #6 BRING ALL YOUR POWERS Earthathon Open Collaboration Deviated Icons #7 BALANCE YOUR BUSINESS Purpose in Action Green Ops Next-Gen Incorporation Complete this table. How to rank? Count: 0 for “not really” or “does not apply” / 1 for “maybe” / 2 for “definitely”. Then, write down on 3 different post-its your top 3 “winners”. Feel free to add new opportunities you identified.
  • 24. 1 2 3 6 GET READY 5 min To make the most of this workshop, plan for 2 hours. DISCUSS PRINCIPLES 45 min ALIGN ON OPPORTUNITIES 10 min DEFINE PRIORITY PROJECTS 45 min WRAP UP 5 min 5 4 TAKE A BREAK 10 min Stay productive. Grab a glass of water, stretch. You got 10 min.
  • 25. 1 2 3 4 6 GET READY 5 min To make the most of this workshop, plan for 2 hours. DISCUSS PRINCIPLES 45 min ALIGN ON OPPORTUNITIES 10 min TAKE A BREAK 10 min WRAP UP 5 min 5 DEFINE PRIORITY PROJECTS 45 min As a team, compare & discuss “winner post-its”. Select the ones you converge on or really want to act on. For each of these, start brainstorming tangible project ideas and identifying quick-wins or strategic investments. Decide on a project manager and next steps. Use a different board for each “winning opportunity”. OPPORTUNITY: HIGH IMPACT EASY TO IMPLEMENT HARD TO IMPLEMENT STRATEGIC INVESTMENT QUICK-WIN LOW IMPACT PRIORITY PROJECTS Where do we start? List quick-wins & strategic investment project ideas. Who’s in charge? Who should we include in the next steps? Brainstorm potential projects ideas. Give them a name & place them on the map below. NEXT STEPS What are immediate next steps? Are there important company dates or milestones we should have in mind? TEAM & RESOURCES
  • 26. 1 2 3 4 6 GET READY 5 min To make the most of this workshop, plan for 2 hours. DISCUSS PRINCIPLES 45 min ALIGN ON OPPORTUNITIES 10 min TAKE A BREAK 10 min DEFINE PRIORITY PROJECTS 45 min 5 WRAP UP 5 min 6 Congratulations. You made it through! Here are some suggestions to wrap up your session. Quickly review the work you just did: completed opportunity boards, ideas in parking lot. Discuss next steps: Where do we take this work? How do we track progress? When should we regroup & check-in on this? Could we integrate it to existing weekly or monthly meetings/routines? Make sure you commit to the next steps you just wrote down. Go around the table one last time & share with everyone your biggest takeaway from this session.
  • 27. We’d love to hear from you. Do you have feedback or want to share your story and inspire others? GET IN TOUCH 19
  • 28. HOW CAN WE HELP? If you’re interested in running a workshop together to bring ‘Green-Launching, 7 Principles to connect growth & sustainability’ to life, would like to share more inspiring examples, or join forces to build an extended, interactive version of this deck, please drop us a line. Mawuena Tendar mawuena@standardd.co San Francisco, USA Lara Pagnier lara@standardd.co Geneva, Switzerland
  • 29. ABOUT US Standard Deviation works at the intersection of customer-centricity and sustainable transformation.  We take people’s exponential appetite for sustainable living seriously and help businesses launch offerings that are exciting for people, beneficial to the bottom line and good for our planet. Yes, the planet is in need of intensive care. And, we’re optimists. We’ve always worked alongside entrepreneurs, and believe that your boldness and ability to redefine standards will help us shape a more sustainable world. Visit us at www.standard-deviation.co
  • 30. RESOURCES 22 Our facts, checked. Links to additional readings.
  • 31. SOURCES ABOUT OUR INTRODUCTORY BUSINESS CASES ABOUT THE 7 PRINCIPLES ALESCA LIFE https://unreasonablegroup.com/companies/alesca-life/ REFORMATION https://www.thereformation.com/pages/sustainable-practices BACKMARKET https://sustainablebrands.com/read/behavior-change/new- campaign-rallies-iphone-6s-users-against-planned-obsolescence OATLY https://www.oatly.com/uploads/attachments/ cjp9gpbd709c3mnqr8idyecwy-sustainability-report-2017-eng.pdf BEN & JERRY’S https://www.benjerry.com/about-us/sear-reports INTERFACE https://www.interface.com/US/en-US/campaign/climate-take- back/Climate-Take-Back NATURA https://naturaeco.com/report-natura-eco-en-v1.pdf NEBIA https://www.kickstarter.com/projects/nebia/nebia-shower-better- experience-70-less-water OHOO http://www.skippingrockslab.com/ FIGHT OVERCONSUMPTION Carbon emissions per capita: https://data.worldbank.org/ indicator/EN.ATM.CO2E.PC TURN CIRCULAR Circular economy stats: https://www.circularity-gap.world/ SOURCE FOR GOOD Supply chain emissions: https://www.mckinsey.com/business- functions/sustainability/our-insights/starting-at-the-source- sustainability-in-supply-chains BE RADICALLY TRANSPARENT Customers & transparency: https://www.labelinsight.com/hubfs/ 2016_Transparency_ROI_Study_Label_Insight.pdf BUILD COMMUNITY Girls Education & climate change: https://www.drawdown.org/ solutions/women-and-girls/educating-girls BALANCE YOUR BUSINESS Millennials in the workforce: http://www.pewresearch.org/fact- tank/2018/04/11/millennials-largest-generation-us-labor-force/
  • 32. Talk soon. Visit us at www.standard-deviation.co Join the conversation on Instagram @wedeviate