CDK Digital Marketing faces challenges in renewing its contract with General Motors (GM) to manage websites and online advertising for over 4,000 GM dealers. There is a conflict between GM's desire for a consistent online brand presence and dealers' push for autonomy. Additionally, some dealers are dissatisfied with CDK's services regarding website templates and support. CDK must address these issues to meet GM's evaluation criteria and resolve the channel conflict between manufacturers and dealers in the automotive industry to secure the important contract renewal.