Food Bank Presentation
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The Blue Ridge Area Food Bank aims to increase traffic on their Instagram account by targeting 18-25 year olds. They want to motivate this demographic to donate food and take photos while donating, using the hashtag #HungerHeroToolKit. Donors will be reposted to recognize their contributions and spread awareness of the food bank's mission to provide sustenance through donations. The food bank distributes millions of meals annually in Virginia to over 114,000 people each month, including 40% to children.
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Food Bank Presentation
- 1. BLUE RIDGE AREA FOOD BANK INSTAGRAM CAMPAIGN Meghan Tucker Kelsea Filter Caroline Milwicz Alexis Howard
- 2. BACKGROUND • Exists for a few reasons: • Food sustains life • It restores options • It provides hope • Largest food bank in VA • Distributes millions of meals a year • 4 in 10 of the contributions are to children • Serves more than 114,000 people each month
- 3. PROBLEM STATEMENT The Blue Ridge Area Food Bank must increase traffic on Instagram account to spread the word (their mission statement) and meet their target public’s interests
- 4. TARGET PUBLIC • 18-25 men and women • Young people who have the financial means to donate small amounts such as canned foods • Young people who are active in their community and can connect to the need around them • People who spend their time being charitable and sympathetic
- 5. HOW DID WE INTERPRET MISSION STATEMENT? The food bank as a whole aims to motivate the people in the surrounding areas (men and women ages 18-25) to donate and contribute to the needs in the community around them.
- 8. INSTAGRAM CAMPAIGN • Donate food to food bank • Take a photo with your friends • Hashtag #HungerHeroToolKit • Tag Blue Ridge Area Food Bank • Incentive: get reposted (public recognition)