This document discusses the global standards publishing market. It provides an overview of the current market size and growth projections, breakdown of revenue by organization type, and regional revenue distribution. The key trends impacting the market are also examined, including technological advances, pricing pressures, and intellectual property issues. Customer preferences and needs from engineering end users are reviewed. The presentation concludes with an outlook on larger industry trends that will influence information providers.

1. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n
Global Standards Publishing:
Market Watch
May 2016
Techstreet SPIF
Alexandria
Jo McShea
VP & Lead Analyst

2. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Agenda
§ Market Size and Performance
§ Key Trends, Market Drivers, and Disruptors
§ Engineering End-Users of Standards Information
§ Outsell’s Information Industry Outlook
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3. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Outsell’s Market Definition
Three main areas
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Online platforms
and databases
of Standards
Standards docs
published
by any SDO
Guidance and
interpretative
publications and
other secondary
works derived from
or associated
to Standards

4. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Standards Market Size and Growth
$1.32 billion in 2015; $1.58 billion by 2019
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1,150
1,200
1,250
1,300
1,350
1,400
1,450
1,500
1,550
1,600
1,650
2015 2016 (F) 2017 (F) 2018 (F) 2019 (F)
3.5%
5.0%
5.0%
5.0%
Source: Outsell

5. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Market Composition
Standards revenue (US $millions) by organization type, 2015
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$526m,
40%
$449m,
34%
$26m,
2%
$320m,
24%
Aggregators
NSB
International
SDOs
Source: Outsell

6. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Market Composition: Aggregators
Total Aggregators Standards Revenue by Provider, 2015:
$526m
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59%
12%
9%
20%
IHS, Inc
SAI Global
Techstreet
Others
Source: Outsell

7. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Market Composition: NSBs
Total NSB Standards revenue by provider, 2015: $449m
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19%
15%
8%
5%5%
18%
31%
BSI
DIN
AFNOR
ANSI
SAC
Next five NSBs
Others
Source: Outsell

8. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Market Composition: SDOs
Total SDO Standards Revenue by Provider, 2015: $320m
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15%
15%
12%
11%
9%
37%
ASTM
NFPA
IEEE
ASME
SAE International
Others
Source: Outsell

9. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
$65 4.9%
Other Americas
$463 35.1%
EMEA
$178 13.5%
Asia PacificUnited States
2015
Revenue
Region’s Share
of 2015 Global
Revenue
Key
$615 46.6%
4.4%
Growth
Heavy geographic concentration; revenue in millions
Global Coverage: Regional Perspective
Source: Outsell

10. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Engineering End-Users of Standards Information
§ Access preferences currently satisfactorily met
§ PDF or hardcopy access most likely
§ Web-based services are popular when available
§ Standards accessed via a mix of devices
§ Improvements sought around complementary
information provision
§ More flexible pricing/access options required
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A traditional and slow-moving end-user community

11. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Key Trends, Market Drivers, and Disruptors
§ Continued progress: technology, value-add services and
business models
§ A focus on improved interoperability and discoverability
§ Shifting market dynamics
But also:
§ The threat from regulation
§ Piracy and intellectual property infringement
§ Pricing pressure and macro-economic trends
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An evolving market: some newly visible trends

12. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Outsell’s Information Industry Outlook
Key trends that matter
§ Millennials and How They Work
§ Machines Getting Smarter and Taking Charge
§ Hyper-Niche
§ Web Tipping to Apps
§ Why Should I Work for You?
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13. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Q&A and Discussion

14. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
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