ppt on global marketing

1. GLOBAL MARKETING AND
THE
DIGITAL REVOLUTION
Ehsan Qadir 203039
Sehrish

2. THE DIGITAL REVOLUTION: A BRIEF
HISTORY
AT&T’s Bell Laboratories invented a “solid state amplifier,” or
transistor,
Robert Noyce and Jack Kilby independently invented the silicon chip
(also known as the integrated circuit.
personal computer
computer spreadsheet
Apple introduced the revolutionary Macintosh, with its user-friendly
graphical interface and point-and-click mouse
Internet
Uniform Resource Locator (URL), Hypertext Markup Language (HTML),
World Wide Web.

3. SOUTH KOREA EMBRACES THE
DIGITAL REVOLUTION
In South Korea, 94 percent of households are broadband subscribers.
Ninety percent of Koreans in their teens and early twenties regularly
log on to Cyworld (“Cyber World”), South Korea’s leading social
network site.
South Korean government is spending nearly $300 million to build an
RFID research center.
“U-life will become its own brand, itsown lifestyle.” Residents will be
able to communicate via video conferencing and everyone will have
access to video on demand. Smartcard house keys will also function
as payment devices forsubways, parking meters, movie tickets, and
myriad other uses.

4. CONVERGENCE
Convergence is a term that refers to the coming together of
previously separate industries and product categories.
Sony was a consumer electronics company best known for innovative
products such as transistor radios, Trinitron televisions, VCRs, stereo
components.
Sony is in the “bits” business: Its core businesses incorporate digital
technology and involve digitizing and distributing sound, images, and
data. Now, Sony’s competitors include Apple (music players), Dell
(computers), Kodak (cameras), and Nokia (cell phones).

5. VALUE NETWORKS AND
DISRUPTIVE TECHNOLOGIES
innovator’s dilemma.
Value network, each value network has a coststructure associated
with it that dictates the margins needed to achieve profitability. The
boundaries of the network are defined, in part, by the unique rank
ordering of the importance of various product performance
attributes.
The industry’s dominant firms—typically with reputations as “well
managed” firms—lead in developing and/or adopting sustaining
technologies; that is, incremental or radical innovations that improve
product performance.
Disruptive technologies enable something to be done that was
previously deemed impossible. Disruptive technologies typically
enable new markets to emerge.

6. GLOBAL E-COMMERCE
E-commerce activities can be divided into three broad categories:
business-to-consumer (B2C or b-to-c), business-to-business (B2B or
b-to-b), and consumer-to-consumer (or peer-to-peer or P2P).
Promotion sites, content sites and transaction sites.
Amazon , Ebay, Daraz etc
Revenue generation due to integration of different functions with the
help of technology.