This presentation discusses international marketing and marketing ethics. It introduces the presenter and provides their contact information. It then defines international marketing and discusses various risks associated with international marketing such as economic, political, social, and other risks. The presentation further discusses indicators of market potential including demographic and geographic characteristics as well as economic factors. It also covers distribution channels in international marketing and types of intermediaries that can be used. Finally, the presentation discusses the importance of marketing ethics and how ethics impact international marketing.

1. Presented By
RANJIT BISWAS
Bangabandhu Sheikh Mujibur Rahman
Science & Technology University.
Department of MANAGEMENT
ID:20111105029
Email:ranojt@gmail.com
www.Facebook.com/Rano Jit Biswas
Blogspot:http://ranobsmrstu.blogspot.com/
Mob: +8801737873393/+8801683046628

2. WELCOME
2

3. PRESENTATION
ON
1. International Marketing
&
2.Marketing Ethics
3

4. International marketing
Marketing that is concerned to
integrating or standardizing marketing
actions across different geographic
markets……………..
4

5. RISKS IN INTERNATIONAL
MARKETING
5
International trade is characteristically very complex.
There are many risks in international marketing.
Risks are………….
Economic Risk
Political Risk
Social Risk
Other Risk

6. Economic risks
A bank's lack of ability to honor its
responsibilities
insolvency of the buyer
Risk of Exchange rate
6

7. Political risks
import and exports licenses
Risk of the imposition of an import ban after the
delivery of the goods
Changes in the policies of the government
Lack of foreign currency
Risks due to war
7

8. Social Risk
8
•Belief
•Life style

9. Others Risks
Lack of knowledge of overseas
markets
Language barriers
Inclination to corrupt business
associates
Risk of the various kinds natural
catastrophes, which cannot be 9

10. Indicators of market potential
Demographic characteristics
.Size of population
. Rate of population growth
. Degree of urbanization
. Population density
. Age structure and composition of
the population

11. Cont’d
Geographic characteristics
. Physical size of a country
. Topographical characteristics
. Climate conditions

12. Cont’d
Economic factors
. GNP per capita
. Income distribution
. Rate of growth of GNP
. Ratio of investment to GNP

13.  Distribution refers to the way in which
consumers find out about product and the
channels they use to research it and make
bookings.

15.  The options available to international marketer
in organizing direct distribution include
sending missionary skies representatives
abroad from the headquarter, setting up of
local sales/branch office in the foreign country
or for a region, establishing a subsidiary
abroad, entering into a joint venture or
franchising agreement.

16.  Indirect channels are further classified based
on whether the international marketer makes
use of domestic intermediaries. An
international marketer therefore, can make use
of the following types of intermediaries for
distribution in foreign markets.

17.  Wholesalers provide retail travel agents with
brochured travel packages, usually offering
transport, accommodation and activities. Most
wholesalers are based outside of New Zealand.
Some own retail agencies or sell directly to the
public.
 Selling directly to the public, retail travel agents
are the face of the travel industry consumers see
everyday. They will either deal direct with
operators (particularly for short-break holidays) or
sell products out of wholesaler brochures.

18. Marketing ethics address principles that define acceptable
conduct in the market place . Marketing usually occurs on the
context of develop from the pressure to meet performance
objectives .Same obvious ethical issues in marketing involves
clear cut attempts to take advantages of a situation .
The American marketing Association has its own code of
ethics . This code covers ethical issues on promotions,
distribution, pricing and marketing research .

19. It is our belief that good marketing is ethical marketing.
Good marketing is about satisfying and developing a long term
relationship with any customer. Caring about any customer
not only results in profit , It is ethical thing to do.
Deceiving customers may help a firms profits in the short
run, but it is not the way to build a successful business . The
same goes social responsibility. A firm has to care about all
stakeholders, customers, employees , suppliers, distributors in
which they do business society and environment.

20. There are many reasons to understand and develop the
most effective approaches to manage marketing ethics. All
organizations face significant threats from ethical
misconduct and illegal behavior. If we want to achieve a
long term objectives, we must follow marketing ethics.
Without marketing ethics, we can not run any business
permanently. So marketing ethics is the most important
component in business world an ultra modern age.

21. ETHICS
Ethics, also known as moral philosophy, is a branch of philosophy
that involves systematizing defending and recommending concept
of…….

22. Business ethics
 ………is a form of applied ethics or
professional ethics that examines ethical
principles and moral.

23. Impact of ethics on marketing
Ethics create a great impact on international
marketing.
Such as cultural, religion, environmental,
political etc.
Ex:

24. Code of ethics
 The American Marketing association commits
itself to promoting the highest standard of
professional ethical norms and values.

25. GENARAL norms
 1. Marketers must do no harm.
2. Marketers must foster trust in the
marketing system.
3.Marketers must embrace, communicate
and practice the fundamental ethical values
that will improve consumer relationship.

26. Ethical values
 1. Honesty……………....
2. Responsibility……………
3. Fairness……………………….
4. Respect…………………………..
5. Openness……………………………
6. Citizenship………………………………

27. So at last we can say that
without considering these
things no international
marketing Business can
success.

28. Thanks everybody.

29. Do you have any
question all of you are
fell free to ask?