Global & international marketing
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This document discusses a model for evaluating a firm's readiness and competitiveness in the global marketplace. The model aims to provide a concise assessment of a firm's ability to compete internationally and how prepared it is to enter new global markets. The evaluation looks at key factors that determine a company's global success and competitive position relative to other international players.
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Global & international marketing
- 1. Global & International Marketing The Best Ever Concise Evaluation Model Of A Firms Global Readiness & Competitiveness