Fisher and the art of disruptive leadership The future of national brands How to make store brand economics work in your favor The Rise of Hard Discounters: What Does This Mean for Mainstream Retailers and Brand Manufacturers Manufacturer strategies in a world of strong private labels: Competition, Co-opetition, and Cooperation Leveraging the Diaspora to Enter Foreign Markets Cultural Branding Applied to Brands from the Arab World The Next Wave of Global Brands: It is Chinese and Comes from Large and Small Firms Global Brand Building in the Digital Age How Spanish Brands Can Succeed Internationally 
