Global Brand Presentation

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In January 2016, I presented to IBM Interactive Experience's global audience. We discussed brand storytelling. Check it out, and let's discuss.

Marketing

IBM
Interactive
Experience
“imagination”
2
one of the most powerful tools in our cerebral arsenal.

IBM
Interactive
Experience
imagination
3
Walt Disney
luminary
visionary
originator

IBM
Interactive
Experience
#IBMiX
Toys R’ Us
imagination
Toys “R” Us
4

IBM
Interactive
Experience
two stories
5
I N S I G H T : M A K E K I D S H A P P Y
two brands

IBM
Interactive
Experience
“the audience”
6
time, attention, and money is most often asked of
clients, customers and prospects alike.

IBM
Interactive
Experience
7
“I know that if I wasn’t scared,
something’s wrong. Because the
thrill is what’s scary.”
- Richard Pryor
the audience
Richard Pryor

IBM
Interactive
Experience
8
8
the audience
IBM Design Thinking™

IBM
Interactive
Experience
9
I N S I G H T : M A K E P E O P L E F E E L
the experience

IBM
Interactive
Experience
“optics”
10
many people make judgements by observation. however, as
experience designers we can shape public perception by
remaining true to the values that define our work.

IBM
Interactive
Experience
1111
From simply being
“Married with Children,”
optics
Al Bundy

IBM
Interactive
Experience
12
optics
Jake Pritchett
to leading a Modern Family.

IBM
Interactive
Experience
13
seeing is believing
O N E I N S I G H T : S I G H T I S S E E N

IBM
Interactive
Experience
“transparency”
14
in a data-rich world, it’s hard to pull the wool over a
customer’s eyes. so, in our best interest as experience
designers to be honest about our findings. and address
the most critical pain points first.

IBM
Interactive
Experience
15
transparency
Munchery

IBM
Interactive
Experience
16
real people. real food. real good.
transparency
Munchery

IBM
Interactive
Experience
informed decisions
17
I N S I G H t : C H O I C E I S B E A U T I F U L

IBM
Interactive
Experience
19
why
our words

IBM
Interactive
Experience
20
why
our actions

IBM
Interactive
Experience
because
21
I T ’ S O U R R E S P O N S I B I L I T Y

Creative Strategist
@shatonCWinston
Shaton Winston is a Freckled Creative hailing
from Jamaica, Queens. He has a knack for
creating social and cultural content.

He's lived thousands of lives. In this one,
storytelling is his gift. As a Creative, Shaton
sees what has yet to be built. But, as a
Copywriter, his objective is to understand
people. Articulating abstract thoughts into
culture-shifting behavior.
Whether it’s advertising, marketing,
experience design, or content creation each
assignment requires diligent thinking. Hand-
in-hand with understanding the human
condition. Then, bridging an emotional why
to a physical how.

It’s not supernatural, rather art and science.
Shaton Winston

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Global Brand Presentation

1. IBM Interactive Experience storytelling 1 T H E P O W E R O F N A R R A T I V E brand

2. IBM Interactive Experience “imagination” 2 one of the most powerful tools in our cerebral arsenal.

3. IBM Interactive Experience imagination 3 Walt Disney luminary visionary originator

4. IBM Interactive Experience #IBMiX Toys R’ Us imagination Toys “R” Us 4

5. IBM Interactive Experience two stories 5 I N S I G H T : M A K E K I D S H A P P Y two brands

6. IBM Interactive Experience “the audience” 6 time, attention, and money is most often asked of clients, customers and prospects alike.

7. IBM Interactive Experience 7 “I know that if I wasn’t scared, something’s wrong. Because the thrill is what’s scary.” - Richard Pryor the audience Richard Pryor

8. IBM Interactive Experience 8 8 the audience IBM Design Thinking™

9. IBM Interactive Experience 9 I N S I G H T : M A K E P E O P L E F E E L the experience

10. IBM Interactive Experience “optics” 10 many people make judgements by observation. however, as experience designers we can shape public perception by remaining true to the values that define our work.

11. IBM Interactive Experience 1111 From simply being “Married with Children,” optics Al Bundy

12. IBM Interactive Experience 12 optics Jake Pritchett to leading a Modern Family.

13. IBM Interactive Experience 13 seeing is believing O N E I N S I G H T : S I G H T I S S E E N

14. IBM Interactive Experience “transparency” 14 in a data-rich world, it’s hard to pull the wool over a customer’s eyes. so, in our best interest as experience designers to be honest about our findings. and address the most critical pain points first.

15. IBM Interactive Experience 15 transparency Munchery

16. IBM Interactive Experience 16 real people. real food. real good. transparency Munchery

17. IBM Interactive Experience informed decisions 17 I N S I G H t : C H O I C E I S B E A U T I F U L

18. IBM Interactive Experience “the why” 18 as creative professionals, we have an obligation to our clients and their customers. to create innovative solutions; whether products or experiences that provide value and extend brand loyalty.

19. IBM Interactive Experience 19 why our words

20. IBM Interactive Experience 20 why our actions

21. IBM Interactive Experience because 21 I T ’ S O U R R E S P O N S I B I L I T Y

22. Creative Strategist @shatonCWinston Shaton Winston is a Freckled Creative hailing from Jamaica, Queens. He has a knack for creating social and cultural content. He's lived thousands of lives. In this one, storytelling is his gift. As a Creative, Shaton sees what has yet to be built. But, as a Copywriter, his objective is to understand people. Articulating abstract thoughts into culture-shifting behavior. Whether it’s advertising, marketing, experience design, or content creation each assignment requires diligent thinking. Hand- in-hand with understanding the human condition. Then, bridging an emotional why to a physical how. It’s not supernatural, rather art and science. Shaton Winston

Global Brand Presentation

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