When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.

1. CONVERSION
OPTIMIZATION
PHILIP HANSEN

2. About Conversion Optimization
• Use common sense
• TEST & make data driven decisions
• Know your customer
• Know your goals

3. Tools & Resources
• Google Analytics / Webmaster Tools /
Unified Analytics
• Goal Funnels!
• Visual Website Optimizer / Optimizely
• KISSmetrics / MOZ
• Pay attention to everyday shopping

4. Disclaimers
• Common sense / holistic approach
• Just because it worked for Johnny…
• Low traffic sites
– General / social marketing
–On-page SEO
– Email Marketing

5. HOMEPAGE

6. Homepage
• Define yourself quickly & concisely

7. Homepage
• Get them off of your homepage

8. Homepage
• Slideshows

9. Homepage

10. Homepage
• Account creation & recognition

11. Site Search

12. Site Search
• Cater to these visitors!

13. Site Search

14. Category Pages

15. Category Pages
• Display relevant data
• Does ‘Buy Now’ make sense?

16. Category Pages

17. Category Pages
• Standard grid vs. line item

18. Category Pages
• Consider ‘Quick View’

19. Product Pages

20. Product Pages
• Clear CTA – High on the page

21. Product Pages
• Reinforce stock levels & shipping expectations

22. Product Pages
• Customer generated content

23. Product Pages
• Image submission / Instagram feed

24. Product Pages
• Keep on page vs. redirect to basket

25. Basket Page

26. Basket Page

27. Basket Page

28. Basket Page

29. Basket Page
• Editable attributes // 1 Click wish list

30. Basket Page
• Minimize other actionable items (e.g.
Remove button)

31. General Checkout

32. General Checkout
• Remove unnecessary global elements
• Keep forms at top of page
• Limit form fields / Consolidate ‘terms’
• Make customer service accessible
• Reinforce trust symbols
• ‘Magic cookie’
• Don’t yell “coupons” at them!
• Pay attention to your goal funnel

33. General Checkout

34. General Checkout

35. General Checkout

36. Mobile

37. PRESENTER’S NAME
DOWNLOAD THIS PRESENTATION AT:
WWW.SLIDESHARE.NET/MIVAMERCHANT

38. DOWNLOAD THIS PRESENTATION AT:
WWW.SLIDESHARE.NET/MIVAMERCHANT