PPC Advantages

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  • PPC Advantages

    1. 1. WHY PAY PER CLICK ADVERTISING is so EFFECTIVE
    2. 2. Google’s Dominance Google: % of Total Revenue (Fiscal Q309) Advertising Licensing & Other Revenue
    3. 3. Why SEM is Important
    4. 4. Targeted & Motivated Customers I Want to Buy Running Shoes!!! Your Ad
    5. 5. Where do I Want my AD to Show? What Should my Max CPC be? Here’s the #1 Spot! Come and Get It…
    6. 6. Google’s Brilliance No, It’s Mine! I Want the #1 Spot!
    7. 7. Keywords with High Cost Per Click
    8. 8. Good Business Good Website $$PPC$$
    9. 9. Traffic  Sales
    10. 10. Ad Copy Strategies Landing Page: • Organized & Functional Website • - Top Selling/Most Popular Products on Top of Page • Nice Product Page / Nice Pictures • Good Description of Service • Customer Reviews • 800 Number • Competitive Prices
    11. 11. Mens Running Shoes Ad Copy Strategies
    12. 12. Ad Copy Strategies Nike Running Shoes vs. Running Shoes More Clicks, Higher Conversions Less Clicks, Lower Conversions Keyword Relevance:
    13. 13. Ad Copy Strategies Keywords & Ads Continuity: Mens Running Shoes  Higher CTR & Lower Cost/Conversion
    14. 14. To Summarize Focused Landing Page Matching Keyword Matching Ad
    15. 15. Ad Copy Strategies Writing Effective Ads: • Include Search Term in Headline • Capitalize Strategically (Camel Case) • Call to Action & Emphasize Benefits • Focused Ad Relevant to Landing Page
    16. 16. Ad Copy Strategies Vs. Ad 1 Ad 2 • Choose Ad with Highest CTR & Lowest Cost/Conversion • Then Re-Test Testing Ads
    17. 17. Importance of Tracking
    18. 18. Importance of Tracking The Best & Most Profitable Campaign
    19. 19. Importance of Tracking
    20. 20. To Summarize
    21. 21. Adwords Reports
    22. 22. Keywords - Broad vs. Phrase vs. Exact Broad Phrase Exact Running Shoes “Running Shoes” [Running Shoes]
    23. 23. Keyword – Exact Match Keyword - [Mens Running Shoes] Will Ad Show? Mens Running Shoes Yes Nike Running Shoes No Adidas Running Shoes No Running Shoes No Shoes Running No Running Hightop Shoes No
    24. 24. Keyword – Phrase Match Keyword – “Running Shoes” Will Ad Show? Running Shoes Yes Nike Running Shoes Yes Womens Running Shoes Yes Running Shoes Mens Yes Shoes Running No Running Hightop Shoes No
    25. 25. Keyword – Broad Match Keyword – Running Shoes Will Ad Show? Mens Running Shoes Yes Nike Running Shoes Yes Womens Running Shoes Yes Running Shoes Yes Shoes Running Yes Running Hightop Shoes Yes
    26. 26. Keywords - Broad vs. Phrase vs. Exact Keyword Type Lowest Cost/Conversion Highest Search Volume Exact (1) (3) Phrase (2) (2) Broad (3) (1)
    27. 27. Keyword – Negative Match
    28. 28. Keyword – Negative Match Keyword Negative Keyword Adidas Reebok Converse Puma New Balance Nike Running Shoes
    29. 29. Please Visit Us At: Http://technosoftwares.com/

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