A presentation on the the use of content management systems to customize pages for library patrons. Sponsored by MAHSLIN (Massachusetts Health Sciences Libraries, Inc.) and the NN/LM New England Region.
Give the Patrons What They Want: Content Management Systems & Web 2.0
1. ? Give the Patrons What They Want: Content Management Systems & Web 2.0 Sally Gore, MS, MS LIS Head, Research & Scholarly Communication Services Lamar Soutter Library University of Massachusetts Medical School
2. Overview Subject guides, library guides and customized web pages – why? Subject guides, library guides and customized web pages – who? Subject guides, library guides and customized web pages – how? Tools you know, but might not think about Open source products Hosted products (LibGuides) Note: This is NOT an instructional session for building a LibGuide.
3. Why? Provide guidance Connect at point of need Build relationships Give library a human face Initiate discussion Increase knowledge Capture (keep?) attention BENEFITS of subject guides Depending upon how you choose to build your subject guides, they can be EASY!
4. Why? Learning curve Time commitment Currency Promotion / Marketing Integration Organization Management CHALLENGES of subject guides YIELD
5. Who? YOU – now How do you keep up with information in different subject areas today? How do you organize this information? How much time do you spend on it? What tools do you use? What limitations do you face? YOU – with subject guides Determined, in large part, by “YOU now”.
31. A Closer Look Targeting an Audience Department Group of Patrons Patients or Caregivers Highlighting Resources Leadership Cultural Awareness Tools Healthcare Quality & Patient Safety Promoting a Service Digital Repository Scholarly Communications Learning Lab Providing Education How to… Organizing an Event Professional Development
48. Other “How To” Guides? Build LibGuides Use Endnote, Refworks, CiteSeer Search PubMed, CINAHL Use MICROMEDEX Find patient education materials I KNOW you have ideas for these!
50. Last Thoughts, For You to Keep Thinking Play! Assess yourself and/your staff before initiating any guides. Play! Plan out policies, style guides, etc. before initiating any guides. Play! Do Not Be Afraid!
51. Thanks! UMass Medical School Nancy Linnehan Nancy Harger Lisa Palmer Barb Ingrassia Judy Nordberg Len Levin Penny Glassman Beth Israel Deaconess Medical Center Nathan Norris Children’s Hospital Boston Alison Clapp Mass General Hospital Dan McCloskey MAHSLIN NN/LM NER
LibGuides provides an easy-to-use platform (customizable so that it keeps the look of the overall LSL website) that would give individual librarians within LSL the ability to take ownership and responsibility of certain areas; to gather and organize and keep up-to-date relevant resources; to provide online reference service; to deliver learning modules that allow training at the convenience of the patron; to integrate podcasts and videocasts and other multimedia that our younger researchers have grown accustomed to; to get instantaneous feedback on how we’re doing what we’re doing (via survey forms, polling, and other evaluation tools).
The term "Web 2.0" was coined in 1999 by Darcy DiNucci, an information architect, in her article, "Fragmented Future”.The term Web 2.0 did not resurface until 2003.It started to gain popularity in 2004 when O'Reilly Media and MediaLive hosted the first Web 2.0 conference.How many in audience are regular users of Web 2.0 technologies?
We’ve been talking about “Web 2.0” in medical libraries since 2006, but it really got underway in 2008 when MLA sponsored the Web 2.0 101 online class. So in practice, what does Web 2.0 look like? Here’s a typical library website. Keeping in mind the characteristics of interactivity, collaboration, user-generated content and a virtual community, do you see any Web 2.0 stuff happening on this site?
You can’t tell by this still image, but it’s more dynamic for sure. The images change, the “Featured” piece changes. And there’s a nod to Twitter, so you can follow the Library if you have a Twitter account. That’s 2.0. But that’s about it. The News and Exhibits might take you to a blog where you may or may not be able to provide comment to an item.But by and large, this is still an example of a library providing a fairly stable, one-way route of information to its patrons.
A few more options, but nothing we haven’t seen other places, i.e. RSS feeds and blogs.These are great tools for a comprehensive, well-developed website that needs to provide a lot of information to an audience in an organized and manageable manner. If you’ve ever been involved in the maintenance and upkeep of a library website, you have a good idea of the amount of work it entails. Could you open it up for comment, two-way communication, for a lot of user-generated comment? Maybe, but not without a good bit of time and effort and staffing. PLUS, a lot of the information available via our main library sites doesn’t lend itself to the Web 2.0 world. What I mean by this is that there’s a lot of stuff that remains the same – collections, hours, access to specific databases, online catalogs. These don’t change very often. You can put them up and leave them until the next big revision or licensing time comes around.So what’s the point? Why do we need something like LibGuides, a web application that gives us a way to utilize these Web 2.0 things that I just said we don’t need?
MediaWiki – WikipediaDelicious – social bookmarking (RSS feeds, widgets, embed them in other tools or use on its own)WordPress – blogging platform, .com or downloadLibData – University of MinnesotaMyLibrary – Notre Dame, CPACSubjectsPlus – Ithaca CollegeLibrary a la Carte – Oregon State and a number of other librariesDrupal – large and growing user community
Shifting focus now to talk about different ways in which subject guides have been used. Because of its popularity and current use by a number of MAHSLIN librarians, I’m going to show guides that have been created using LibGuides. Remember though, the concept of subject guides is what we’re focusing on. I’ve spent the last bit of time telling you about some other tools, so you know now that you can build a subject guide many different ways. But for the purposes of this presentation, I’ll be showing ones built using the LibGuides platform.For example…
Note this is same guide as previous – Lisa and I share the content management of this guide.
And of course, people like you, our viewers (PBS).