The document discusses three common issues that allow attackers to be successful even with simple techniques: 1) a focus on novel attacks instead of basics, 2) reliance on blacklist-based antivirus, and 3) an oversimplified view of users as "dumb" rather than recognizing sophisticated social engineering. It argues organizations should instead focus on detecting attacker impact, moving away from blacklist security, and implementing controls and user training to limit damage from mistakes or successful attacks.