Guide by Cell San Jose April 19
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The document discusses the growing use of mobile technology and its potential applications for cultural institutions. It outlines Guide by Cell's experience in the mobile field and common goals for cultural sites around visitor experience, education, and fundraising. Mobile can help visitors gather information through audio tours, texting, websites/apps, and QR codes. It can also make the experience more fun through games, videos and interactive content. Visitors can share their experience on social media. Finally, mobile provides opportunities for visitors to spend money through donations, tickets and purchases. The document encourages cultural sites to experiment with these mobile options to better engage today's technology-savvy audiences.
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Guide by Cell San Jose April 19
- 1. What can you do with Mobile Technology? Guide by Cell Inc. Dave Asheim, President April 2011
- 2. What is our experience? Largest provider of mobile services to cultural community in the world Sponsor of largest mobile study in the world with AAM (March, 2010) Recent partnerships with American Association of Museums American Public Gardens Association National Recreation and Parks Association 2010 – American Library and Association of Zoos & Aquarium Thousands of mobile accounts Millions of interactions (calls, texts, mobile hits) Six years visiting thousands of museums 20 + mobile conferences/luncheons a year
- 3. What are your goals? Great visitor experience Preserve Educate Attract repeat visitors Make money/raise money Entertain
- 4. Where does mobile fit in with these goals?
- 7. Then phones – (no web, no email)
- 11. Every visitor carries this powerful mobile computer with themHow might they use it at your venue? Gather info Have fun Share Spend (and save) money
- 12. 1. Gather info
- 13. 1. Gather info Central Park Celebrity Audio Tour
- 14. 1. Gather info Audio Tour: The Florida Aquarium
- 15. Try it!Central Park:Call (646) 862-0997Press1 #Florida Aquarium:Call (813) 217-8489Press10 #
- 16. 1. Gather info through texting
- 17. Try it!TextDEMO BB to 56512!
- 18. 1. Gather info through asking questions
- 19. Try it!Text DEMO ASK to56512, Then type any question.
- 20. 1. Gather info via mobile web or app
- 21. Try it!Text DEMO ART to56512To access art museum mobile web
- 23. 1. Gather info – access using QR Code
- 24. 2. Have Fun
- 25. 2. Have fun and learn at same time
- 26. Try it!Abe LincolnText DEMO ABE to 56512Garden Text DEMO FUN to 56512
- 27. 2. Have fun
- 28. 2. Have fun
- 29. Watch the Lego DemoText DEMOAR to 56512
- 30. 2. Have fun
- 31. 2. Have fun Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum
- 32. Read about “Ghost of a Chance”Text DEMO Ghost to 56512
- 33. 3. Share the experience
- 34. Age Gap is Narrowing
- 35. 3. Share the experience
- 36. 4. Spend Money
- 37. 4. Spend money
- 38. 4. Spend money
- 39. Try it!Text DEMO FIELD to56512Watch Auburn Video
- 40. 4. Spend money
- 41. 4. Spend money
- 42. Try it!TextDEMO ZOO to56512
- 43. How monitor activity – instant results User activity report
- 44. How monitor activity Activity report
- 45. How monitor activity Call in location report
- 46. What is coming? Google tours – on a mobile device like iPad
- 47. Near term Augmented reality Phones replacing credit cards More QR More GPS Social media used more for search Voice commands More movement-controlled interactivity (XBOX Kinect) Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans
- 48. But wait – you ain’t seen nothin’ yet. MIT and other lab work
- 49. How to get started? …take the first step!
- 50. In summary A phone is a computer, an internet device and a phone – we’ll connect to the cloud There are 20 different things your visitors can do with their mobile phone during their visit Pick one or two and experiment Very low cost, nothing to install and instant statistics available Your visitors are using their phone during their visit – don’t be left out of their conversations!
- 51. For follow-up questions Dave Asheim dave@guidebycell.com (415) 615-0150 www.guidebycell.com Follow Guide by Cell on - www.twitter.com/guidebycell www.facebook.com/guidebycell www.youtube.com/user/guidebycell www.flickr.com/photos/guidebycell