1. The document discusses how mobile technology can be used to gather information, have fun, share experiences, and spend money at museums. It provides many examples of audio tours, games, surveys, donations, and other engaging activities. 2. Trends in mobile use are outlined, such as increasing smartphone ownership and texting. The document advises monitoring user activity through reports to understand mobile behavior. 3. Emerging mobile technologies like augmented reality, QR codes, and location-based services are predicted to become more popular ways to interact with cultural institutions.

1. Guide by Cell, Inc Dave Asheim, President December 2010 What can you do with Mobile Technology?

2. What are your goals? Great visitor experience Make money/raise money Preserve Showcase Educate Entertain Get to know your audience Attract repeat visitors

3. Where does mobile fit in?

4. First: What is “mobile”? Is it computing? …… .or communicating? Mobile Computing came first A large 10 pound “portable” computer– no web Then a large laptop – still no web And finally a laptop connected to the web

5. What is “mobile”? Is it computing? …… .or communicating? Next came communicating And our definition of mobile changed……… A BlackBerry that could send e-mails only (no calling) Then phones – (no web, no email) And finally, in 2007, the iPhone combined the two

6. How mobile is your audience? Whether it’s an older “dumb” phone, Droid, iPhone, iPad or the new device coming out in 2011…. We don’t leave home without it We love it Socially accepted, if not expected Cost is not an issue Getting better every day We take it for granted We use mobile in our daily lives to do more and more

7. Mobile Trends Cell phone use 85% of Americans & 96% of 18-29 year-olds don’t leave home without their phone African Americans and Hispanics send more texts and make more calls than Caucasian users in the U.S. Texting American teens send an average of 3,000 monthly texts, and cite texting as the #1 reason to buy a phone Texting by adults has increased to 72% Smartphones In 2011, Smartphone ownership is expected to exceed 50% of the total U.S. mobile market

8. Your visitors own a powerful “mobile” device… How might they use it at your museum? Gather info Have fun Share Spend (and save) money

9. 1. Gather info

10. 1. Gather info Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Education Public Outreach Marketing

11. 1. Gather info Central park Celebrity Audio Tour Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Education Public Outreach Marketing

12. 1. Gather info New York Times article about Central park Celebrity Audio Tour Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Education Public Outreach Marketing

13. 1. Gather info Audio Tour: Contemporary Sculpture at Chesterwood “ Geography of Curiosity” Audio tour of Chicago Design Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Education Public Outreach Marketing

14. 1. Gather info Missouri Botanical Gardens, Welcome To My Garden, a Guide by Cell Audio Tour Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Education Public Outreach Marketing

15. 1. Gather info Irvine Ranch Conservatory Audio Tour Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Education Public Outreach Marketing

16. 1. Gather info Action What type of information? How does it work? Your Department Read Fun facts, trivia, directions to points of interests Send a text message or email and receive auto response Education Public Outreach

17. 1. Gather info Action What type of information? How does it work? Your Department Read Fun facts, trivia, directions to points of interests Send a text message or email and receive auto response Education Public Outreach

18. 1. Gather info Action What type of information? How does it work? Your Department Read Fun facts, trivia, directions to points of interests Send a text message or email and receive auto response Education Public Outreach

19. 1. Gather info Action What type of information? How does it work? Your Department Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff Education Public Outreach

20. 1. Gather info Action What type of information? How does it work? Your Department Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff Education Public Outreach

21. 1. Gather info Action What type of information? How does it work? Your Department Access the Web Your Website (or any website) Call a number and press (*) to receive a text message with link Visitor sends a text to request a link Education Public Outreach

22. 1. Gather info Action What type of information? How does it work? Your Department Access the Web Your Website (Or any website) Call a number and press (*) to receive a text message with link Visitor sends a text to request a link Scan a QR Code Education Public Outreach

23. 1. Gather info Action What type of information? How does it work? Your Department Access one-stop source of info Text, video, audio, interactive application Download an app Access a mobile website Education Public Outreach

24. 1. Gather info Action What type of information? How does it work? Your Department Access one-stop source of info Text, video, audio, interactive application Download an app Access a mobile website Education Public Outreach

25. 1. Gather info Action What type of information? How does it work? Your Department Watch Video Content Follow a link on YouTube or Video file Education Public Outreach

26. 1. Gather info Action What type of information? How does it work? Your Department Watch Video Content Follow a link on YouTube or Video file Education Public Outreach

27. 2. Have Fun

28. 2. Have fun Action What type of info? How does it work? Your Department Play Scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Education Marketing

29. 2. Have fun Action What type of info? How does it work? Your Department Play Scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Education Marketing

30. 2. Have fun Action What type of info? How does it work? Your Department Play Smartphone game (app) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience Education Marketing

31. 2. Have fun Action What type of info? How does it work? Your Department Play Smartphone game (app) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience Education Marketing

32. 2. Have fun Action What type of info? How does it work? Your Department Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen Education Marketing

33. 2. Have fun Action What type of info? How does it work? Your Department Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen Education Marketing

34. 2. Have fun Action What type of info? How does it work? Your Department Access hidden content (Augmented reality) Virtual visualization of content Visitor points cell phone camera at display item to view overlay of virtual information Education Marketing

35. 2. Have fun Action What type of info? How does it work? Your Department Access hidden content (Augmented reality) Virtual visualization of content Visitor points cell phone camera at display item to view overlay of virtual information Education Marketing

36. 2. Have fun Action What type of info? How does it work? Your Department Play Alternate Reality Games Clues in text messages, images, audio, video and web sites Integrated multiplayer game using phone and web Education Marketing

37. 2. Have fun Ghosts of a Chance and Pheon, two alternate reality games at SAAM Action What type of info? How does it work? Your Department Play Alternate Reality Games Clues in text messages, images, audio, video and web sites Integrated multiplayer game using phone and web Education Marketing

38. 2. Have fun Action What type of info? How does it work? Your Department Engage with audio content Audio recordings related to display items Visitor dials a phone number and hears content that accompanies items in the exhibit Education Marketing

39. 2. Have fun Audio Tour: The Florida Aquarium Action What type of info? How does it work? Your Department Engage with audio content Audio recordings related to display items Visitor dials a phone number and hears content that accompanies items in the exhibit Education Marketing

40. 3. Share the experience

41. 3. Share the experience Action What type of info? How does it work? Your Department Share on Twitter, FourSquare “ Love the contemporary art exhibition @ ABC Museum” Use text messaging, Mobile Web or Smartphone app to update Twitter Marketing Public Outreach

42. 3. Share the experience Action What type of info? How does it work? Your Department Share on Facebook or Tumblr “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook Marketing Public Outreach

43. 3. Share the experience Action What type of info? How does it work? Your Department Leave text comment Written feedback or questions Send text message to advertised number or shortcode Marketing Public Outreach

44. 3. Share the experience Action What type of info? How does it work? Your Department Leave text comment Written feedback or questions Send text message to advertised number or shortcode Marketing Public Outreach

45. 3. Share the experience Action What type of info? How does it work? Your Department Leave audio comment Voice recording of opinion or feedback Access visitor feedback by dialing a number or using shortcut embedded in audio tour Marketing Public Outreach

46. 3. Share the experience Action What type of info? How does it work? Your Department Leave audio comment Voice recording of opinion or feedback Access visitor feedback by dialing a number or using shortcut embedded in audio tour Marketing Public Outreach

47. 3. Share the experience Action What type of info? How does it work? Your Department Take a Survey Visitor satisfaction rating Visitor texts in feedback survey answers or records audio message Marketing Public Outreach

48. 3. Share the experience Action What type of info? How does it work? Your Department Take a Survey Visitor satisfaction rating Visitor texts in feedback survey answers Visitor records audio message Visitor uses smartphone application to rate experience Marketing Public Outreach

49. 3. Share the experience Action What type of info? How does it work? Your Department Share multimedia content Picture or video Visitor uses cell phone to instantly share pictures or videos of museum experience via Flickr, Facebook, Twitter, picture message, or e-mail Marketing Public Outreach

50. 3. Share the experience Action What type of info? How does it work? Your Department Share multimedia content Picture or video Visitor uses cell phone to instantly share pictures or videos of museum experience via Flickr, Facebook, Twitter, picture message, or e-mail Marketing Public Outreach

51. 4. Spend Money

52. 4. Spend money Action What type of info? How does it work? Your Department Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Development Visitor Services Public Outreach

53. 4. Spend money Action What type of info? How does it work? Your Department Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Development Visitor Services Public Outreach

54. 4. Spend money Action What type of info? How does it work? Your Department Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Development Visitor Services Public Outreach

55. 4. Spend money Action What type of info? How does it work? Your Department Make a pledge Donation amount Donor texts any pledge amount to short code Marketing Public Outreach

56. 4. Spend money Action What type of info? How does it work? Your Department Make a pledge Donation amount Donor texts any pledge amount to short code Marketing Public Outreach

57. 4. Spend money Action What type of info? How does it work? Your Department Download an app Any content from your organization Museum provides an app in app store that can be downloaded for a small fee Marketing Public Outreach

58. 4. Spend money Action What type of info? How does it work? Your Department Download an app Any content from your organization Museum provides an app in app store that can be downloaded for a small fee Marketing Public Outreach

59. 4.Spend money Action What type of info? How does it work? Your Department Get Discounts Coupon code or link to last-minute tickets Organization sends text message with ticket information, discount codes or coupons Marketing Public Outreach

60. 4. Spend money Action What type of info? How does it work? Your Department Get Discounts Coupon code or link to last-minute tickets Organization sends text message with ticket information, discount codes or coupons Marketing Public Outreach

61. 4. Spend money Action What type of info? How does it work? Your Department Get Discounts Coupon code or link to last-minute tickets Organization sends text message with ticket information, discount codes or coupons Marketing Public Outreach

62. 4. Spend money Action What type of info? How does it work? Your Department Buy from gift shop Gift shop coupon code Visitor receives text message to redeem discount code at the gift shop Marketing Public Outreach

63. How monitor activity User activity report

64. How to monitor activity Activity report

65. How to monitor activity Call in location report

66. But wait – you ain’t seen nothin’ yet. Improved augmented reality Phones replacing credit cards QR codes more popular GPS location-based services More Foursquare-type services Further integration with social media Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans Voice command functionality Movement-controlled interactivity

67. How to get started? … take the first step!

68. For follow-up questions Dave Asheim [email_address] (415) 615-0150 www.guidebycell.com Follow Guide by Cell on - www.twitter.com/guidebycell www.facebook.com/guidebycell www.youtube.com/user/guidebycell www.flickr.com/photos/guidebycell