We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s). Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication. Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available. http://girlapproved.us

1. HEIDI DANGELMAIER
GIRLAPPROVED
FOUNDER

2. COMPUTER SCIENTIST
PIONEER SOCIAL MEDIA APPS
PIONEER GIRL VIDEOGAMES
PRINCETON PHD CANDIDATE
PATENTED & PUBLISHED

3. HEIDI IS A TRAILBLAZING INVENTOR OF MASS
MARKET PRODUCTS, BRANDS, AND TECHNOLOGY.
HER CAREER AS FEMALE INVENTOR IS DEDICATED
TO ANSWERING THE QUESTION:
“WHAT’S SHE WANT THAT
NO ONE’S MAKING?”

4. As one of the 9% of females who hold computer technology
patents, Heidi’s proven inventions span industries as diverse
as digital gaming, fashion and beverages to tampons.
Her vision kick-started while pursuing a PhD, in Princeton’s
computer and robotic engineering department. She
watched chips being created to make video games she
would never play. Inspired by her own vision of fun, she
led Sega’s first initiative to create video games for
females.
She took female inventions online in 1995 pioneering
social media tools for CBS, Metlife, Z100, AOL, Samsung,
AT&T, Coca Cola, American Express and Tivo.
(continued on next slide)

5. (Continued)
By 2005, she realized the economic opportunities of
female-driven innovation remained untapped in every
industry. To precisely determine mass market unmet
needs in the female market and engineer their solutions,
Heidi designed an invention methodology called
Girlapproved.
Today she and her all-girl team work with brands ranging
from Unilever, Varsity, Jones Apparel Group, J&J,
Crayola, Abercrombie, Rubbermaid to Merck. She writes
a column in BusinessWeek, and has judged / presented
at the IDSA, AIGA, Webbys. ADC, ARF, Siggraph,
GRAPHIS and the Computer Games Developer
Association.

6. CONTACT GA
212.334.3477
CONTACT@GIRLAPPROVED.US
W W W.G I R L A PPROVE D.US
©2010 GIRLAPPROVED