A new to market towards Post88s girls.

1. GIRLAPPROVED OFFICIALLY INTRODUCES
THE POST88S
BORN AFTER
1988
THE POST88 FEMALES
ARE THE FIRST TO BE
RAISED UNDER SOCIAL
MEDIA’S INFLUENCE
SOCIAL FEMALE MARKET
MEDIA
TRIGGERED A POLARIZING,
PRE88s
PERMANENT SHIFT IN THE
PSYCHOLOGICAL MAKE UP
OF THE POST88 FEMALES
Post88s are a new consumer market who have such distinct Her psyche and identity have undergone permanent drastic
drives, motivations, values, and sensibilities that you cannot shifts. What often turns Pre88s on turns Post88 females
group them with millennials or the older female market. off. This holds true for everything that she consumes.
0 100
HIGH
0 100
LOW SELF
SELF
INTERNALLY DEFINED
EXTERNALLY DEFINED
Post88s have a higher sense of self than any other female These girls are independent, self governed and internally
generation before. This new sense of self is dramatically defined. They are not susceptible to persuasion, external
influencing all of her consumer preferences and choices. demands and trends. Post88’s stand up for their own beliefs.
GET GIRL APPROVED: W W W. G I R L A P P R O V E D . U S | C O N TA C T @ G I R L A P P R O V E D . U S | 212.334.3477

2. NEEDS SERVICE
NEEDS
SERVE
PERSUADE
HER
DEFINE HERS HER
HERS
Brands must learn how to serve her needs, they can no Post88s will only agree to things that make sense to her.
longer define them for her. Being new, cool or hip is not Advertising can’t convince her to do something that does
enough, you must also align to her needs and requirements. not mesh with her truths, beliefs and standards.
FEMININE
STANDARDS FEMININE MASCULINE
MASCULINE
STANDARDS
The advancement of the POST88 females has triggered a Our design world is entirely founded on masculne ideas of
new confidence in being female and feminine. Historically beauty, utility, value, meaning, etc. Building the feminine
females adapted to masculine standards, Post88s will not. aspect of design + marketing requires breakthough work.
THE POST88
POST88S SATISFYING THE
THERE IS AN ENTIRE POST88 NEEDS
FUTURE OF FEMALES WILL BRING
WITH RADICALLY
CHANGED NEEDS, THAT EXPLOSIVE
NO ONE UNDERSTANDS
OR IS SERVING
GROWTH
The new female is full of new desires and needs. Post88s To ignore the POST88 is to put your brand at risk. But to
will grow more economically powerful each year, her serve them is to capitalize on what may be the largest
unmet needs will expand into every industry and medium. global emerging market the brand world has seen in years.
12
GIRLAPPROVED IS THE AUTHORITY ON THE POST88
CONSUMER. WE HELP BRANDS ACCESS EXPLOSIVE
GROWTH OPPORTUNITIES. WE DO THIS BY USING OUR
PIONEERING DESIGN METHOD - THE FIRST FEMININE
MODEL. OUR METHOD CAN UNCOVER THE LATENT
UNIVERSAL NEEDS OF THE POST88 AND INVENT THE
EXACT BRAND, PRODUCT, COMMUNICATION SOLUTION
THAT WINS OVER THIS MASSIVE NEW MARKET.
GIRLAPPROVED
GET GIRL APPROVED: W W W. G I R L A P P R O V E D . U S | C O N TA C T @ G I R L A P P R O V E D . U S | 212.334.3477