Girl Geek Dinners Ottawa talk
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This was a talk I gave on storytelling and content creation to Girl Geek Dinners ottawa. It focussed on the work we're doing at United Way Ottawa, and how we convert compelling content to an ask.
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Efficient Website Management for Digital Marketing Pros
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No Cookies, No Problem - Steve Krull, Be Found Online
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Title: Making Money the Easy Way: A Quick Guide to Generating Income
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INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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Boost Your Instagram Views Instantly Proven Free Strategies.
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Girl Geek Dinners Ottawa talk
- 1. Storytelling’s magic algorithm Melanie Coulson @mel_coulson mcoulson@unitedwayottawa.ca
- 2. Let’s make magic… … and change lives • Compelling content = conversions, $$ • CC = UA + GS + D x S
- 3. STEP 1: Understand your audience
- 6. Know your audience & voice
- 7. DM: Write something for her
- 8. STEP 2: Tell a great story We are all storytellers
- 9. MESSAGE
- 11. ELEMENTS OF A GOOD STORY: THE HOOK
- 12. ELEMENTS OF A GOOD STORY: THE CHARACTERS
- 13. ELEMENTS OF A GOOD STORY: THE SETTING
- 14. STEP 3: Decide how to tell your story
- 15. Act as a Publisher • Dwindling traditional media audiences are a good thing • Take control of the story on owned channels • Create a content team • Declare a Managing Editor • Recognize this process is not a light switch
- 16. Key planning tool: editorial calendar
- 18. Build a story around everything
- 20. STEP 4: Share your story
- 22. Crowd sourcing stories of impact
- 24. Share to show impact
- 25. FTW: Give every story a purpose
- 28. LET’S TALK ABOUT CONTENT Melanie Coulson Director, Communications & Content mcoulson@unitedwayottawa.ca @mel_coulson