Make your presentations stick (3)


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In this third tutorial we take a look at another technique to connect with the audience, through carefully crafted story telling.

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Make your presentations stick (3)

  1. 1. Make Your Presentation Stick (3) The Art of Story Telling! Tell stories in a way that are persuasive, memorable, & inspiring Reach the hearts & minds of the audience though well crafted story telling “The shortest distance between two people is a story.” Terence Gargiulo
  2. 2. Once Upon A Time……. Story telling has been around since the beginning of time It’s a natural communication method that we first experience as infants. Parents build their emotional bonds through story telling. Social & education systems embed moral & ethical messages through carefully crafted story telling & characters, e.g:Little Red Riding Hood, Don Quixote, Jane Eyre, Sherlock Holmes, Robin Hood, etc In the 21st Century of digital media dominance, individuals are switching to digital media to convey their stories, e.g; You Tube (the leading short-subject digital story teller)
  3. 3. Stories at Work, Stories that Work! Stories work for leaders as an effective communication & engagement technique for 3 key reasons: 1. Stories convey emotion effectively and emotion merged with a strong idea is persuasive. We remember what we feel, so our emotions inspire us to take action. 2. Stories are concrete & transport us to a place in time where we can see the events recalled in our mind’s eye. This makes stories powerful memory aids. 3. Stories represent a pull strategy, unlike the push strategy we use when we argue a point. Stories engage listeners, pulling them towards agreement & persuasion, rather than imposing opinion, ie; pushing them to resist
  4. 4. The Corporate Perspective Of Story Telling Stories are part & parcel of successful business cultures, e.g: 3M thrives on its reputation as an innovative company & the well known story of how Post It Notes came about, serves as an eternal eulogy Successful business leaders use storytelling as their hallmark, e.g; Warren Buffet Successful commentators engage with their audiences through their anecdotal stories
  5. 5. 3 Strategies for Powerful Story Telling Special Succinct Successful
  6. 6. 1. Special: Anchor It Start your story by putting it in a time & place zone:E.g.‘ Last summer, in Alexandria…’ ‘Just after Prince William & Kate’swedding….’‘1 year after I left university &travelled to the US…..’‘Do you remember the LondonOlympics? Well, it was then ….’
  7. 7. AlliterationUse alliterative phrases, to keepaudience attention & aidretention e.g.:Success Stories Eager Editors Larger than LifePowerful PresentationsMagnificent Metaphors
  8. 8. PersonaliseMake your story about them, notyou, help the audience to seethemselves in the story Adapt your story details so it resonates with the audience’s experiences & values Choose vivid & relatable examples Relive it as you tell it – put passion in your voice as your story unfolds; make it seem spontaneous to catch the audience curiosity
  9. 9. 2. Succinct: Trim the FatDon’t get caught up in too much detail, the audience will switch offKeep it short, corporate life is about fast things firstPortion control the contents, don’t overload listeners, break your story contents into ‘manageable chunks’ & skillfully feed it in.
  10. 10. The Power of 3 Arrange the details in triplets. Our brains process information more efficiently in groups of 3.e.g.• Television: BBC, ITV, MBC, CNN• Business: CEO, CFO; MBO; GDP, GNP, WWW• Science: Liquid, Solid or Gas Animal Vegetable or Mineral• Government & Law: IRS, FBI, CID, Dial 999 or 911,
  11. 11. 3. Successful Stories Link your story to a concrete outcome or result Create a ‘feel good’ factor Make sure the underpinning message is full of optimism & hope Keep it authentic, your audience will love you for it End on a positive note on every occasion, your audience will remember you for it
  12. 12. SummaryWhy: • To build & maintain rapport • To create authenticity & uniqueness • To communicate a meaningful & persuasive message • A 3 step approach: Special, Succinct &Use: SuccessfulHow: • Anchor it; Alliterate; Personalise it; Trim the Fat; Triplets; Say Successful Stories
  13. 13. Hope you found this slideshow informative Email: