Knowledge management is the creation, transfer, and exchange of organizational knowledge to gain a competitive advantage. Managers often complain of information overload and waste time locating information. The amount of information in the world is growing exponentially, doubling every few years, making it difficult to gain knowledge and wisdom from all the data and information.

1. Knowledge Management is the
creation, transfer, and exchange of
organizational knowledge to achieve
a [competitive] advantage.
Knowledge
Sharing
–
Nothing
New?
2/3 of managers complained of
Information overload (KPMG, 2000)
CHAPTER 1
THE WHERE
Managers “dwell on information that
is entertaining but not informative, or
easily available but not of high
quality” (Linden, 2001, p.2)
43% of the managers delayed
decisions because of too much
information. (Wilson, 2001)
38% of the surveyed managers
waste a substantial amount of time
locating information (Wilson, 2001)
The number of books published annually has increased exponentially since
the 16th century. At present, the prediction is that the number of books
doubles every 33 years (Hanka & Fuka, 2000).
Where is the wisdom we have lost in
knowledge? Where is the knowledge we have
lost in information?
—T. S. Eliot, The Rock (1935)
The total accumulated codified database of the world, which includes all
books and all electronic files, doubles every seven years and some predict
this will double twice a day by 2010 (Bontis, 2000).
The
Problem
–
Enterprise
Demen�a
www.johngirard.net
1
john@johngirard.net

2. www.foreignaffairs.com/issues/2013/92/3
http://www.domo.com/
Big
Data
Big
Data
http://www.domo.com/
http://www.domo.com/
http://www.domo.com/
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14 November 2004
Wisdom
“With 3,600 stores in the United States and
Understanding
roughly 100 million customers walking
Knowledge
Knowledge
through the doors each week, Wal-Mart has
access to information about a broad slice of
America Information
. . . The data are gathered item by
item at the checkout aisle, then recorded,
mapped and updated by store, by state, by
Data
region . . . By its own account Wal-Mart has
460 terabytes of data.” ( 750,000 CDs 1 terabyte ~
1,000,000 MB)
Hurricane
Data
Mining:
Unknown
Unknowns
www.johngirard.net
Lost
in
the
data
-­‐
Knowing
what
you
see!
2
john@johngirard.net

3. “a
group
of
obviously
related
units
of
which
the
degree
and
nature
of
the
rela�onship
is
imperfectly
known”
HP
Data
Ackoff’s Apex
Communication
Information
Wisdom
Understanding
Knowledge
Knowledge
Culture
Knowledge:
knowledge is "defined broadly
Concepts, experience, and
to include information, data,
insight that provide a framework
communication and culture”
for creating, 293)
(p. evaluating and
using information (p. 373).
Information
Wisdom:
Data
The
Cogni�ve
Hierarchy
What
is
knowledge?
www.johngirard.net
The collective and individual
experiences of applying
knowledge to the solution of
problems (p. 373).
3
john@johngirard.net

4. Easier to document and Explicit
share
Easier to
replicate
20%
Contributes to
efficiency
Leads to
competency
Michael Polanyi
Tacit
80%
Harder to articulate
October 27, 1917
Higher competitive
advantage
Q1 - What time is it?
Q2 – Where are these people?
Carla O’Dell
Harder to steal
Harder to transfer
O’Dell, C. (2002, May). Knowledge Management New Generation.
Presented at the APQC’s 7th Knowledge Conference, Washington, DC.
Q3 – Why is the boy smiling?
The
difference
.
.
.
Data
to
Knowledge
Types
of
Knowledge
TACIT
Ext
n
tio
ern
a
ati
Soc
liz
ial
i
za
in
liz
Co
mb
on
ati
TACIT
EXPLICIT
on
Ikujiro Nonaka
on
a ti
Inte
r
na
EXPLICIT
Exchange
and
Transfer
of
Knowledge
The
importance
of
sharing
.
.
.
Leadership
Transparency
Vision and example
Resources (including time)
Tending toward
free
www.johngirard.net
Need to Share vs
Need to Know
Privacy
Content Creators
Technology
Technology
Security issues
A
New
View
of
KM
Measurement
Leadership
Culture
Help or hinder
Culture
Process
Technology
Process
Culture
Measurement
Leadership
A
li�le
TLC
goes
a
long
way!
4
john@johngirard.net

5. New
Technology
The
Right
Technology
Including Ray Downey, Special Operations Command lost 95 men that day
– totaling 1,600 years of experience. (emphasis added)
“. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.”
TLC:
Leadership
Unknown
Knowns
A
leader’s
view
on
“knowing”.
.
.
Unknown
Unknowns
HP
Known
Knowns
Known
Unknowns
Comp
Intell
Knowns
and
Unknowns
www.johngirard.net
Unknown
unknowns
5
john@johngirard.net

6. The
Genera�on
Game
Digital
Na�ve
or
Digital
Immigrant?
Are
we
ready
for
them?
Genera�on
Z
www.johngirard.net
6
john@johngirard.net