FideliaCard aims to consolidate loyalty cards into a single card managed through a web/mobile platform. A survey found customers value combining cards and earning rewards from different companies. The project appears viable as businesses could increase sales by 0.2-0.3% of billing through loyalty programs at low cost. Extra services like unified cards and cross-company rewards were very well received by survey respondents.

1. Testing Value Proposition
VentureLab 2012
OpportunityAnalysis Project

2. FideliaCard
 FideliaCard is a project related to loyalty cards
and discount cards whose objective is twofold:

By customers, get more performance to the
use of these cards, using a single card for all
their frequent flyer programs, allowing you to
manage your information through the Web or
mobile applications, taking advantage of
programs for use in another brand.

By businesses, help them get more customers
and sales quickly and easily. Collaborate in
creating campaigns for clients.

3. FideliaCard
 Survey - Personal Data
Residence
Sex Age
Sudies Job

4. FideliaCard
 Survey–
Relationshipwithnewtechnologies
Connection to Internet, what Connection to Internet, from
use? what devices?
Electronic devices you own Internet connection, how many
hours a day?

5. FideliaCard
 Survey–Reviewloyaltycards
How often you use them? What kind of business? How many do you have?
T to Z questions:
T - Do you find it interesting / U - Do you find it uncomfortable to V - Have you ever needed a card that
advantageous to use these cards? (1 bring together all the cards? (1 quite you had forgotten? (1 never / 5
nothing / 5 very interesting) comfortable / 5 very uncomfortable) often)

6. FideliaCard
 Survey–ReviewservicesFideliaCard
X- How would you like to manage the card through Z - How about the points accumulated in a trademark
the website? (1 nothing interesting / 5 very were harvested for discounts, products ... of another?
interesting) (1 nothing interesting / 5 very interesting)
W - How about a card that combines all promotional Y - How about managing the card via mobile
cards and accumulate points on purchases? (1 devices? (1 nothing interesting / 5 very interesting)
nothing interesting / 5 very interesting)

7. FideliaCard
 Survey–ReviewservicesFideliaCard
Ofthesediscountplanscommonin loyaltycards, which do youprefer?
Of these discount plans common in loyalty cards, which ones you like LEAST?

8. FideliaCard
 Survey–Hypothesis
Overallevaluation.
Women value FideliaCard services more than men, but not in a significant
way.

9. FideliaCard
 Survey–Hypothesis
Loyalty cards are NOT frequently used. It is a challenge to introduce
their use in everyday purchases
Users value positively manage its loyalty card through the web or
mobile application.

10. FideliaCard
 Survey–Hypothesis
Despitehavinglowerdiscountsthanwebcoupons (Groupon, Privalia ...)
typicalactionsofloyaltyprograms are valuedequallypositively, at
leastmostofthem.
Themanagementofthediscountcardsona single oneisvaluedpositively.

11. FideliaCard
 Survey–Hypothesis
The possibility of using discounts, points ... obtained from a different brand
is valued positively.
There is not much difference in appreciation of the loyalty card between the
economic returns from customers

12. FideliaCard
 Survey–Hypothesis
Users connect to the internet frequently and a good percentage are
connected through mobile devices
Loyalty cards are similarly evaluatedby all age ranges, but most answers
are concentrated in the same age.

13. FideliaCard
 Estimating the market size
How usefulisa loyaltyprogram?
37%
26%
7%
% sales vs% tickets
% units sold vs%
tickets sold Unit valueofitem
39%
28%
Ticket sales
Units per ticket

14. FideliaCard
 Estimatingthemarket size
 Everythingisincreasedforcompanies
 Discounts, points, presents… forcustomers
 With a 0,2-03% of a company’sbilling:
 100.000 € (smallbusiness)  200-300 €
 5 mill. € (groupingstores)  10k-15k €
 300 mill€ (bigcompanies)  600k-900k €
 Plus
consultingandmanagmentofcampaigns

15. FideliaCard
 Conclussions:
 Extra services are verywellconsidered:
 Union of all the cards into one.
 Management of the card through the web and
mobile applications.
 Transfer of discounts, points ... from one
company to another.
 We believe is a project perfectly viable and
wecontinue to the next step, completing the
EOP.