Giftery is a leading Russian digital reward platform that helps corporate clients build efficient customer engagement, loyalty, and reward programs using digital rewards and retailers' digital gift cards. Giftery is seeking $3.1 million investment to finance new product development and international expansion. Giftery has a robust business model with revenue sharing on rewards and subscription fees. It has experienced strong historical growth and is well positioned for further scalable expansion internationally.

1. Transforming retailer's
Plastic gift cards into
corporate digital currency

2. Giftery is an attractive target
for investment
Leading Russian multichannel digital reward platform that helps corporate
clients build efficient Customer engagement, Loyalty & Reward programs
using digital rewards and retailers digital gift cards.
Attractive market of gift cards -
$307 Bn, will reach $ 698 Bn in 2024
Strong historical performance
(12x gross revenue growth in ‘14-17)
Robust and simple business model
(revenue sharing on each rewards
and subscription fee)
Scalable platform and solutions ready
for expansion in selected markets
Strong team experienced in scaling
businesses and delivering profitable growth
$3.1 M investment required to finance new
products development and international
expansion, expected return 6-10x

3. If it is thought that Russian gifts are like:
Matrioshka Balalaika Vodka
Do gift cards exist in Russian reality?

4. Balalaika
Vodka
Do gift cards exist in Russian reality?
Babushka
Bear
State parliament
member
Matrioshka

5. Let’s take a look
at the real gift cards
market in Russia

6. Cosmetics
Electronics
Gift cards
Goods for children
Food
Sports equipment
Entertainment
24%
21%
14%
13%
12%
12%
4%
Gift cards are the third most popular
type of gift in the B2C segment
Source: CFT gift card market research in the segment

7. During 5 years since 2016 total gift
cards market will be doubled
38 72
billions of rubles
2016 2021
According to the research of the company Alt-Invest

8. The digital gift cards market will
increase 3 times during same period
4,6 12
billions of rubles
2016 2021
According to the research of the company Alt-Invest

9. Digital gift cards share
will increase by 50%
88% 12%
Physical gift cards Digital gift cards
83% 17%
Physical gift cards Digital gift cards
According to the research of the company Alt-Invest
2016 2021

10. B2B is the main channel
of gift cards distribution
B2B B2C
80% 20%
According to the research of the company Alt-Invest

11. B2B segment split by main channels
Most of gift cards are sold through
various sales channels incentives programs
25%
Loyalty
15%
Employee
rewards
60%
Sales channel
incentives
According to the research of the company Alt-Invest

12. The global gift card market revenue growth
is boosted by employees rewards and
incentives programs
Expanding at a CAGR of
10.79% from 2016 to 2024
Source: Persistence Market Research
UK- US$ 10Bn
CEE and Russia – US$ 2Bn
Global market
2016
Billions of US dollars
2024
Global market
307 698 80 200
APAC
2016 2024
APAC

13. What is a complexity?

14. There is a disconnect between
companies which need to use gift
cards and retailers ability to deliver
Retailer Companies
Different technological
solutions for processing
Inability to serve a large
number of B2B orders
Can offer only their
own gift card
Different financial
situations
Need to receive gift cards of
different retailers in one order
Order execution speed, reports
and analytics are important
Need of customer
support
Need for a multi-
brand rewards
catalog

15. How the industry operates today - a complicated
ordering, invoicing, payment, settlement,
and reconciliation process
Corporate
customers
Customer sends excel
spreadsheet to wholesaler
Wholesalers Retailers
Gift card
processors
Customer receives all codes
in bulk and send each code
to individual end recipient
Wholesaler aggregate orders
from customers and send
one order to retailer in excel
Wholesaler consolidate
the codes from each retailer
and send it back to customer
Retailer collect order
in excel and send request
to card processor
Retailer send back codes
in excel to wholesaler
Card processor generate
codes, activate codes
Card processor send
codes back to retailer
Step 1 Step 2 Step 3 Step 4
Step 8 Step 7 Step 6 Step 5
Long and complicated process.
Loosing time, energy and money, potential mistakes and fraud.

16. Giftery — one stop shop solution
for retailers and corporate customers
Real time access to Giftery
rewards catalog through API
On-demand instant delivery
to individual end recipients
or in bulk to corporate customer
One invoice and one payment
Corporate customer
Gift card processors
Retailer
Automated request to retailer’s card
processor to generate/activate the code
Automated and instant codes
replenishment and requests for
activation, reporting and analytics

17. Why customers use Giftery
Instant
delivery
Analytics
Branding
options
Multibrand
rewards catalog
Flexible
value
Easy to manage from
corporate portal
Easy to integrate
In existing reward
programs
30% rewards
budget saving

18. We offer the integration of digital
rewards in various programs
Sales Channels
Incentives platforms
Organize efficient and
successful promo-activities
With digital rewards
Loyalty
platforms
Integrate digital rewards
into company’s loyalty
platform to allow customers
benefit from variety of gifts
Employee
Reward platforms
Reward employees and
partners with valuable
gifts just with few clicks

19. Variety of payment
methods
We provide not only B2B services,
but also solutions for retailers
Designed as a
pop-up window
Giftery Widget for retailer
Send via e-mail,
sms, facebook
Text
message
Add gift card
to wishlist
Delayed
sending option

20. Security is our top priority
Access
control Encryption
Network
protection
Data
centers
Fault
tolerance Monitoring Backup
Full compliance
with local and
international
GDPR

21. Robust and simple business model
Revenue sharing
with retailer
Subscription fee
for using the platforms
Face
value %

22. Giftery — fast growing business
2012 2014 2016 2017
3
61
337
751
Sales, m rubles
x12

23. Giftery has balanced customer base
of more than 250 local corporate
customers

24. Top global incentive agencies
are working with Giftery

25. Giftery team is represented by professionals
with deep experience in building and developing
successful products
Dmitry Tsivilev, Founder and CEO
Strong experience in starting and scaling big enterprises
Pioneered Gillette business in Russia and CIS
Built from scratch and led Bunge business in Russia and CIS reaching revenue of USD 350 M
Own investments in areas of e-commerce, agriculture. Had successful exists in several projects.
Alexander Egorov, Investor and Board Member
25 years’ experience in enterprise management and organization, specializing in the development
of complex software and hardware systems
Founded and sold OZON.ru – largest Russian online hypermarket
Founder and CEO of Reksoft, leading Russian software and engineering services provider
Board Member of Technoserv, largest Russian system integrator
Alex Perepelitsa, co-founder & CTO
Designed and implemented a fail-safe and scalable software and hardware platform for processing digital gift certificates
Implemented direct integration with key merchants MVideo, DetskyMir, Intersport and others
One Agile: developed and launched media portals
Individually executed more than 20 projects for large corporate clients

26. International Expansion Team
Brian Dunne
25+ years in gift card industry. Ex co-owner of SVM
Europe - global leader in providing innovative gift
card solutions for businesses.
Clive Willams
20+ years in the Payment industry with such companies
as PayPoint, First Data and Stored Value Solutions -
leading global gift cards processing and distribution
companies, SVM Europe and PrePay Solutions (PPS).
Alex Richman
Industry expert in gift cards, e-cards, and merchandise
in international market across Europe, Middle-East, South
Africa, Latin America, North America & Asia Pacific.
Rocio Liebana
10+ years in gift card industry with such companies
as Smartbox Group- the European leader in the experience
gift market and Zalando- Europe’s leading online fashion
platform.
Stoytcho Vlaykov
Co-founder of Cashwave Ltd. - leading gift cards
distributor in Bulgaria, Croatia, Czech Republic,
Hungary, Poland, Romania, Slovakia, Slovenia.
Mikhail Kossilov
14+ years operational expertise in technology solutions,
mobility, cloud, and supply chain solutions. Run and
successfully sold European business of RRC Group
to Ingram Micro – global technology and supply chain
services provider to businesses around the world.
Sergey Karas
Global B2B marketing and PR. Strategy and business
development in APAC region for companies
from IT industries

27. Our development plan is focused on delivering
seamless and best-in-class experience for
corporate rewards and recognition programs
2018 CIS
2019 UK and CEE
2020 Asia
Product
upgrade
New
products
Sales &
Marketing boost
International
expansion
Upgraded catalogue
Data & Analytics
Gift card customization
Peer-to-peer rewards
platform
Sales channels
incentive platform
Card exchange
marketplace
Integrations & partnerships
Marketing investments
in Russia
Sales & Marketing team
enhancement in Russia

28. Building leadership position
in Russian market

29. Geographical expansion
in selected markets
Phase 1
Estonia
Latvia
Lithuania
Poland
Czech Republic
Slovakia
Hungary
Romania
Bulgaria
United Kingdom
Kazakhstan
Belarus
Ukraine

30. Building strong presence in "home and
neighboring markets" and adding fast
growing markets in Asia
Phase 1
Phase 2
Malaysia
Indonesia
Vietnam
Thailand
China
Singapore
Estonia
Lavti
Lithuania
Poland
Czech Republic
Slovakia
Hungary
Romania
Bulgaria
United Kingdom
Kazakhstan
Belarus
Ukraine

31. To reach the target KPIs Giftery needs
to raise venture capital
A
Series
7.5
Investments
million of dollars
20%
VC’s share
225
Valuation at exit
million of dollars

32. To reach the target KPIs Giftery needs
to raise venture capital
A
Series
3.1
Investments
million of dollars
25%
VC’s share
6-10x
Expected return

33. Financials
1 2 3 4 5 6
0,1
0,2
0,3
0,4
0,5
0,6
Giftery gross and net revenue
2015-2020, $m
1,1
2,2
3,3
4,4
5,5
6,6
Giftery EBITDA 2015-2020, $m
0
-2 -2,3 -1,3
4,7 20,6
2015 2016 2017 2018 2019 20202015 2016 2017 2018 2019 2020
Negative EBITDA is forecasted
in post-investment period
CAGR
+125%
Net Revenue

34. Highly acquisitive market: various exit
opportunities
2012
First Data
OMNIPAY
Incomm
ADILITY
2013
Blackhawk Network
REAILO — $68 M
Incomm
GIFTANGO — $290 M
2014
Blackhawk Network
PARAGO — $290 M
CARDLAB — $75 M
First Data
GYFT.COM - $110 M
2015
First Data
TRANSACTION WIRELESS — $65 M
Blackhawk Network
DIDIX
ACHIEVERS.COM — $110 M
EXTRAMEASURES
Since end of 2017 Private
Equity Funds started to invest
in gift cards industry players.
It confirms industry high
growth potential.
2016
Blackhawk Network
GIFTCARD.COM — $120 M
Incomm
TIBIDONO
2017
CASHSTAR — $175 M
H.I.G. Growth Partners
CARLTON ONE
2018
Silver Lake
ВLACKHAWK NETWORK — $3,5 B
Ftv Capital
TANGO CARD — $ 35 B
Company
Blackhawk Network
Buyer
Year
Company
Buyer
Year
Company
Buyer
Company
Buyer

35. dt@giftery.ru
Dmitry Tsivilev
CEO
+7 985 776 3675
www.giftery.ru

36. Appendix

37. Compared to other types of market players
Giftery has a number of undisputable benefits
Plastic gift card
wholesalers
Multibrand catalog
Flexible value
Branding options
Instant delivery
Reporting & analytics
Retailer’s
gift card
Digital gift card
(competitors)
Easy to integrate in existing
reward programs
Easy to manage from
corporate portal

38. One of the key goals is to build Giftery corporate
marketplace with extended reward categories
Transform reward catalog into digital reward
platform that includes:
ü Customizable Reward Choice
ü Accessibility through a variety of gadgets
Upgraded catalog
Giftery objectives Benefits for customer
Extend partnerships with new reward categories:
ü Travel, experience, events
ü Merchandise in all categories
ü Digital media
Add local partners from Russian regions to the catalog
Full range of rewards at one place

39. Data & Analytics solution will allow B2B customers
to analyze & increase efficiency of reward campaigns
Develop Data & Analytics module and integrate it
into existing platform that will provide:
ü Key statistics (% of redeemed cards, Redeemed
cards by partner etc)
ü Visually impressive graphs & dashboards
ü Customizable reports
Data & Analytics
Giftery objectives Benefits for customer
ü Ability to analyze effectiveness of the reward campaign
ü Easy to analyze data and plan reward campaigns more efficiently

40. Development of innovative digital gift cards
Partner with online video creation services, e-cards
services and augmented reality platforms to provide
unique customizable digital gift cards:
ü Customize digital rewards with personal/marketing
video messages
ü Customize digital rewards design using partnership
with electronic postcards
ü Develop “animated” gift cards
Digital Gift Cards added customization
Giftery objectives Benefits for customer
ü More personal and tailored gift. Enhanced Look and Feel
experience and attractiveness of Giftery rewards
ü Ability to personalize gift cards with their own images and
messages, creating a unique emotional and marketing product

41. Giftery aims to develop new products and
partnerships to offer integrated solutions for B2B
customers
Digital Gift Cards Catalog Physical Goods Catalog Giftery widget
SaaS Giftery Rewards Solutions
Existing partnerships Potential partnerships
ü Employee Reward Programs
ü Loyalty Programs
ü Digital Agencies
ü CRM platforms
ü Survey platforms
Corporate B2B customers E-commerce B2B
customers (On-line retail)
ü Peer To Peer
Rewards
Platform
ü Sales Channel
Incentives
Platform
Partnership SaaS Giftery Business Platforms
END USERS END USERS
Gift cards
exchange
marketplace
New products/services/partnerships to be developed Existing products/services/partnerships

42. New p-2-p reward platform will allow to reward
employees and create highly engaged co-workers
community
ü First stage – license and partnership with existing
international platform to save go-to market time
ü Second stage - develop own peer-2-peer rewards
and recognition platform to offer integrated product
Peer-2-Peer rewards platform
Giftery objectives Benefits for customer
ü Easy to use to use integrated solution: p-2-p reward
platform and reward catalog
ü Higher involvement and engagement of co-workers
community

43. Sales channel incentive platform will motivate
and encourage sales channel partners
ü First stage – license and partnership with existing
international platform to save go-to market time
ü Second stage - develop own sales channels
incentive platform that will allow to easily manage,
engage, educate and reward all of various sales
channels
Sales channel incentive platform
Giftery objectives Benefits for customer
ü Easy to use to use integrated solution: Sales
Channels Incentives platform and reward catalog
ü Building stronger long-term relationships across
sales channels

44. Giftery plans to develop own card exchange
marketplace similar to Raise.com
ü Build a platform that will allow owner of unused
digital gift card to sell it for cash with discount.
On the other side of market place user can buy this
gift cards with discount
ü Launch the service in Russia and international
markets with presence of Giftery
Gift Cards exchange Marketplace
Giftery objectives Benefits for customer
ü Easy to buy gift cards with discount
ü Easy and secure to sell gift cards for cash
for a desired price
ü Enhanced user experience with Giftery
digital gift cards

45. Integrations & Partnerships will allow Giftery
to significantly increase customer base
ü Integrate Giftery solutions with CRM software
vendors, online survey companies who have access
to large number of potential clients
Integrations & Partnerships
Giftery objectives Benefits for customer
ü Easy to send digital rewards
to the rewardee directly from
the CRM/online survey service platforms
Survey software
CRM software
Corporate communication
and collaboration platforms

46. International markets estimation is based
on the US market calculation
International markets were assumed to be less
mature than the US market therefore 3 years lag
has been made
Digital gift
cards market
for country X
Share of spending
on digital gift
cards in PDI
Non-food retail
coefficient
Population
US digital gift
cards market
Share of non-food
retail in total retail
(country X)
% of internet
users in
population
Population
Share of non-
food retail in
total retail (USA)
Personal
disposable income
per capita (PDI)
% of internet users
in population
Share of spending
on digital gift
cards in PDI
Personal
disposable income
per capita (PDI)
Non-food retail
coefficient
Calculation based on the US market
Data for X Data for US