Y! Stack User Persona, created by Chuck Cantrell

1. Giant Corp
Scenario Y! Stack Feature Behavior
Giant Corp recently acquired a Y! Network: All In order to maximize the revenue gain
company that makes maps. This protocols from their new acquisition Giant Corp
was an expensive purchase Y! Developer’s needs a platform to deliver their
given the infrastructure required Network: Platinum services to the greatest number of
to keep maps of the world up to Partner potential customers. Since Giant Corp
date. Giant Corp must fully Y! Ad Server only owns intellectual property with no
maximize the value of this new Y! Profile Access way to get it into the hands of their
acquisition’s assets in order to customers they need both a network
“Profits are what it’s all about” justify this large expenditure to and a technology platform that can
its share holders. make their stable of loosely sewn
Development Partner together products look like a
seamless suite of applications.
Demographic
Age: 22 The Y! Stack, coupled with the Y!
Income: $25,000,000,000 Network and Y! Platform, allowed
Giant Corp to quickly move their
Giant Corp is at the top of its game; they never miss a offerings from proprietary networks
beat and need to make sure their technology is within and devices thereby enabling them to
the easy reach of all potential customers. reach one of the largest available
customer bases in the world.
When Giant Corp talks partnership they mean
business, they understand the meaning of value In exchange for use of the very
proposition and do everything they can to help their powerful and very rich Y! Network and
customers realize the highest possible value for their Platforms, Giant Corp has agreed to a
dollar. revenue sharing model for ads to be
delivered to their customers. By
Giant Corp of course is not a charity and considers targeting based on their very unique
profitability to be their primary responsibility. Share user profiles that are married to the Y!
holders must be satisfied! They run their business as Profile, maximum value is being
efficiently as possible, trying their best to cross market delivered via contextually rich ads to
their very large stable of products to maximize their their customers.
return on every customer.
© 2010 Chuck Cantrell, Mike Webb & Ed Garcia