Y! Stack User Persona, created by Chuck Cantrell

1. Papa John
Scenario Y! Stack Feature Behavior
Papa John needs to shorten his Y! Network: cellular Papa John recently purchased
daily commute. His Y! Stack and satellite Navitech’s Road Watch module for
comes to the rescue Navitech road his Y! Stack. This module uses the
watch module combine data from all cars traveling
on John’s route to work. It gives an up
“I spend more time in traffic than I do with my kids.” to the minute road report and routes
John based on current traffic patterns.
Dedicated Father It also re-routes John so that he can
avoid accidents and road
Demographic construction. With the Navitech
Age: 36 module John shortens his commute
Marital Status: Married by 45 minutes each way.
Education: Master Degree
Income: $125,000 John needs a better way to Y! Networks: WiFi John has signed up with the Gas
manage his energy consumption. and DSL company for its Neighborhood link
Papa John has a long commute everyday. Since he With energy cost on the rise and Neighborhood link program. The utilities monitor energy
took that new job his commute takes him further away no end in sight, he needs to keep Energy module usage for John community and make
from home. John, now spends more than and hour his usage down. Water saver suggestions on how John can save
and a half on the road everyday. His commute, module money. He also uses Water saver to
coupled with having to work late to impress the new Gas Watch module interface with his sprinkler system to
boss, means that John spends more time working than maximize watering times and amount
he does with his family. of water to use. With these new
modules on his Y! Stack he has been
John would do anything for more time at home. He able to shave over $1000 a year off
needs to figure out the best route to work in real time, his bills.
one that would get him out of the endless traffic jams.
John got a big raise with his new job, but with energy
cost on the rise more of his hard earned money goes
right out of the window.
© 2010 Chuck Cantrell, Mike Webb & Ed Garcia