The document outlines a campaign to promote Mystics games in Washington, D.C. from May to September 2010, involving partnerships for half-time shows, blood screenings, and community engagement with local youth organizations. Target audiences and promotional strategies are emphasized, alongside ideas for media coverage.

1. Make It a Mystics Summer! A campaign designed to make Mystics games the place to be in D.C. May through September. Kelly Barrett, Andrea Becker, Sarah Caldwell, Molly Grant, John Karwoski, Saverio Romeo

2. Research

3. Research

4. Research

5. Research

6. Research

7. Research

8. Objectives * by September 30, 2010.

9. Campaign Messages

10. Target Audiences

11. Programming

12. Programming

13. Programming

14. Girls Rock! D.C. Form partnership to organize half-time shows with campers performing, singing, playing instruments.

15. National Heart, Lung, & Blood Institute Form partnership to organize events where special blood screenings would be held at games, promotion of Red Dress Campaign.

16. Boys and Girls Club Announce partnership at a special game where kids would get to meet and play with all the Mystics players.

17. Programming

18. Programming Pitch feature stories to publications O Magazine Sports Illustrated, Sports Illustrated for Kids

19. Evaluation