This document outlines a marketing strategy for Kitchensurfing, which allows members to book home-cooked meals in private homes, to increase membership by 15% in New York City. It aims to reach couples ages late 20s to 40s who value social connections by showing how Kitchensurfing provides memorable stories and experiences to revive dull home lives. The strategy focuses on intercepting couples at public events, leveraging social media stories from happy members, and aggregating inspiring Kitchensurfing stories online.
The Griffin Farley Search for Beautiful Minds in New York City is an advertising strategy and planning bootcamp program created and managed by BBH NY. I spent the weekend masterclass with 44 other aspiring planners from the US and beyond. My team and I created a strategy for the business, KitchenSurfing and were selected to be 1 of the 4 Finalist presenters out of 11 teams to present to a room of 200+ at Google NY.
Our hearts are still pounding and pulse still racing from this beautiful experience.
Local flavor's responsible travel news march 2016Deborah McLaren
Enjoy your premier issue of Experience Local Flavor, a quarterly newsletter of responsible travel. Fun retreats, pop up museums, creative writing prompts, the Day of the Dead and more. In this issue we look at mindful travel and Mexico.
The Griffin Farley Search for Beautiful Minds in New York City is an advertising strategy and planning bootcamp program created and managed by BBH NY. I spent the weekend masterclass with 44 other aspiring planners from the US and beyond. My team and I created a strategy for the business, KitchenSurfing and were selected to be 1 of the 4 Finalist presenters out of 11 teams to present to a room of 200+ at Google NY.
Our hearts are still pounding and pulse still racing from this beautiful experience.
Local flavor's responsible travel news march 2016Deborah McLaren
Enjoy your premier issue of Experience Local Flavor, a quarterly newsletter of responsible travel. Fun retreats, pop up museums, creative writing prompts, the Day of the Dead and more. In this issue we look at mindful travel and Mexico.
Grow it Local was a pilot project created for Waverley Council to inspire a culture of kitchen-gardening. Aimed at backyard, community, windowsill and balcony farmers, Grow It Local culminated in the Local Growers' Supper at Three Blue Ducks, where food eaten on the night was supplied by those that attended.
Put your garden on the map at www.growitlocal.com.au and join the conversation at www.facebook.com/growitlocal
1 ID Fort Riley Weekly News Update 6 June 14Hamilton's Own
Please find attached the weekly news update for this week. Feel free to send to anyone that you think will find it useful. There is lots to do again this weekend and next week. Get out and enjoy Kansas. Also, there will be lots of activities to celebrate the Division this week with Victory Week! I hope everyone has a wonderful weekend!
Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Developed a Digital Marketing Campaign for Butter & Scotch, a Brooklyn local bakery/bar.
Goal: To enhance bakery's social media presence in order to bring in more customers and $$$.
Today I share with you my experiences of simple acts of kindness last Friday. I believe that through simple acts of kindness we are able to remain hopeful in humanity during period of despair and sadness.
Print and promotional collateral for the Congo Charity Ball organised by HandUp Congo and Hope in Taipei, Taiwan.
Concept and design by Sir Speedy Tienmu.
When it comes to growth leaders in the tech industry, there are A LOT of people who can teach you about growth. I curated this list of the most trustworthy, knowledgeable, and helpful growth hackers in the business.
Project NomNom GameKit is an effort by the Games for Health Project to create a publicly available tool that can spawn better design, development, and availability of great games about food that embodies engaging, and meaningful experiences with issues involving foods critical role in our personal health, and social well being. Kits are still in final stages of development and will be available later in fall of 2014. This presentation details the core thinking behind the kits as currently designed. Feedback and additional iteration hope to improve them before final production.
Grow it Local was a pilot project created for Waverley Council to inspire a culture of kitchen-gardening. Aimed at backyard, community, windowsill and balcony farmers, Grow It Local culminated in the Local Growers' Supper at Three Blue Ducks, where food eaten on the night was supplied by those that attended.
Put your garden on the map at www.growitlocal.com.au and join the conversation at www.facebook.com/growitlocal
1 ID Fort Riley Weekly News Update 6 June 14Hamilton's Own
Please find attached the weekly news update for this week. Feel free to send to anyone that you think will find it useful. There is lots to do again this weekend and next week. Get out and enjoy Kansas. Also, there will be lots of activities to celebrate the Division this week with Victory Week! I hope everyone has a wonderful weekend!
Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Developed a Digital Marketing Campaign for Butter & Scotch, a Brooklyn local bakery/bar.
Goal: To enhance bakery's social media presence in order to bring in more customers and $$$.
Today I share with you my experiences of simple acts of kindness last Friday. I believe that through simple acts of kindness we are able to remain hopeful in humanity during period of despair and sadness.
Print and promotional collateral for the Congo Charity Ball organised by HandUp Congo and Hope in Taipei, Taiwan.
Concept and design by Sir Speedy Tienmu.
When it comes to growth leaders in the tech industry, there are A LOT of people who can teach you about growth. I curated this list of the most trustworthy, knowledgeable, and helpful growth hackers in the business.
Project NomNom GameKit is an effort by the Games for Health Project to create a publicly available tool that can spawn better design, development, and availability of great games about food that embodies engaging, and meaningful experiences with issues involving foods critical role in our personal health, and social well being. Kits are still in final stages of development and will be available later in fall of 2014. This presentation details the core thinking behind the kits as currently designed. Feedback and additional iteration hope to improve them before final production.
Continuous Deployment is gaining popularity with companies like Facebook and Etsy, but its successful implementation creates technical challenges and will require any team to make workflow changes.
Learn how Kitchensurfing switched to continuous deployments and how they’ve grown from one deploy a week to 10+ deploys a day with zero downtime and zero worries, thanks to MongoDB.
Hear about our workflow, the tools we use, and how we manage communication with product owners to make sure everyone is always in the loop.
New Product Development Project - Meal kitChau Pham
This project is to create a new food product for:
1) the trend towards healthy alternatives and satisfying dietary requirements
2) The trend of consumers demanding convenience and time-saving meal alternatives to help them balance their busier lifestyles
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
An integrated communications campaign to strengthen family bonds through meals
Topics covered: Campaign objectives, overview, tactics, finale event and value.
Building A Restaurant Guest Experience: What Guests Want From Your RestaurantUpserve
Slides from live webcast on 3/13/17. In this webcast, Upserve covered the changing restaurant guest landscape, and highlighted millennial trends. They then moved into how to critique and analyze your own restaurant's experience, and trend forecast what is to come.
The Art and Science of Storytelling: Get ready for your end of year fundraisingAlexa Cromwell
In GreatNonprofits first ever Webinar, founder Perla Ni and content maven Colleen Wilson share insights into how why and stories work for nonprofits. GreatNonprofits proudly features the story of PA'LANTE Harlem founder Elsie Vasquez on how the focus on storytelling and has helped her organization grow.
Set to launch in March 2024, "True Confessions" by the Johnston twins aims to redefine podcasting with its focus on modern love and dating, particularly resonating with the Gen Z and millennial demographics. Before its premiere, this podcast stands on a potential reach of over 5 million, demonstrating significant market anticipation and engagement. This claim is bolstered by an impressive early achievement of over 65,000 social media impressions from just two posts within a fortnight, highlighting the content's appeal and the audience's eagerness for its full release.
"True Confessions" promises a deep dive into the digital dating landscape, offering an engaging mix of personal stories, expert insights, and interactive segments. Our debut episode features Brooklyn Frost, engaging listeners with topics ranging from dating in the influencer sphere to real-life love stories and advice. The podcast's format encourages active participation through live polls and social media, fostering a community of listeners who are as invested in the conversation as they are in the content.
Our approach to sponsorship and advertising is as dynamic and innovative as our podcast content. We're looking for partnerships with brands that align with our vision and can leverage the unique engagement opportunities our platform offers. With a projected reach of 5 million and a proven track record of audience engagement, "True Confessions" presents a valuable opportunity for advertisers to connect with a young, vibrant demographic in meaningful ways.
For brands and advertisers interested in exploring sponsorship or advertising opportunities with "True Confessions," we invite you to reach out. Join us in shaping the future of podcasting and engaging with an audience passionate about modern dating and relationships. Contact Kristina Hernandez at info@kr1stna.com or call 856-266-7329 to discuss potential collaborations and be part of our journey from the very beginning.
People collect recipe books, but don't cook the recipes. This Strategy is geared towards rekindling that interest in cooking through art and creativity.
Experimenting with the power of Social Media & Viral Marketing the 1st Miami Girls TweetUp Event is created via Twitter to create buzz for the upcoming launch of webcitygirls// a Miami Spawned Grown Fun/Smart Social Show!
2. For those who have tried it,
Kitchensurfing is an amazing experience.
3. Our objective
15% membership growth in NY in the next year (~30,000 people)
Our challenges
Get new people to be aware of Kitchensurfing.
Get over the weirdness.
Get them to try it out.
19. What strategic platform can we use to connect
with them?
Kitchensurfing is the experience that helps move NYC
couples from couch potatoes back to storytellers.
20. From homebodies to hosts.
From predictable to unexpected.
From envious to envied.
22. Where is it most powerful to bring to life?
1. Intercept couple moments to create new stories
2. Leverage their friends’ social stories
3. Aggregrate Kitchensurfing stories for inspiration
23. 1. Intercept couple moments to create new stories
Give them a taste of the fun they can have
Union Square Greenmarket,
Brooklyn Flea, Smorgasburg
Invite couples into pop-up dining rooms to
give them a mini Kitchensurfing experience
Friday nights in (again)
Find couples who are home on weekend nights
and complaining about it on social media.
Surprise and delight them by sending a chef to
their home to save the night. We’ll capture the
experience and share on social media.
24. 2. Leverage their friends’ social stories
Encourage happy couples to share their Kitchensurfing experiences
& generate envy among their friends
25. 3. Aggregate creative Kitchensurfing stories for inspiration
Give couples the one last push they need to go for it.
26. And that’s how, after a night of
Kitchensurfing, Jenn and Matt became the
couple with stories to tell again.